I'm preparing to launch a product that's a combination of a physical product with an info product. I'm selling it as a "kit", and the physical product will be in the box, along with a how-to maual, some cd-roms, etc.
I can not decide if I should go the traditional Mini-site avenue with a squeeze page, long sales letter & then you either buy it or leave it. OR if I should go with a full-scale website with lots of information.
A combination of the two would be a perfect solution. A site that gives a lot of information, yet does a REALLY awesome job at SELLING and closing the sale.
Anyone know of any examples off hand they can share?