Salesletter or Infomational website...which sells better?

by 6 comments
I'm having a website design dilemma & am looking for some suggesstions & examples...

I'm preparing to launch a product that's a combination of a physical product with an info product. I'm selling it as a "kit", and the physical product will be in the box, along with a how-to maual, some cd-roms, etc.

I can not decide if I should go the traditional Mini-site avenue with a squeeze page, long sales letter & then you either buy it or leave it. OR if I should go with a full-scale website with lots of information.

A combination of the two would be a perfect solution. A site that gives a lot of information, yet does a REALLY awesome job at SELLING and closing the sale.

Anyone know of any examples off hand they can share?

#internet marketing #infomational #salesletter #sells #websitewhich
  • Profile picture of the author Rob Canyon

    An informational website doesn't sell
    A squeeze page needs to give something of value away to encourage people to give you their name and email.
    A sales letter sells your product.

    If you want an example of a sales letter go to the link in my signature. Over 5% of those that hit the sales letter are buying.

    Hope this helps.


    • Profile picture of the author yuyuan
      Personally, I think that a sales page is a more direct selling channel when compared to an informational site... it is more straight to the point and as long as you direct the right visitors and your sales letter is good, sales should be good for you.

      And informational site has its own good too... it is more easy to get it ranked organically when compared to a traditional sales letter page.

      So there are really pros and cons for both type of sites... hope you can gather different pointers here and assist you to make a decision soon.
  • Profile picture of the author Michael Oksa
    Inform people with the information site. In other words, establish yourself as an expert. You can also submit to article directories, create a forum, or start a blog to help your expert status.

    Have these informational pieces point back to your sales letter. The sales page is what will do the real selling and the content page is what will resell them.

    So, in short, use both but in different ways.

    That's a simplified answer, but should get you going in the right direction.


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