What ever happened to the mobile craze?

I agree. with the part that laptop browsing feels natural. But also I think that any kind of ad is pretty darn annoying!

everyone use the internet via a laptop, desktop, etc, i have not touched a mobile browser ever...

The "craze" was created by a bunch of smart kids selling how-to-make-money products.

Now they're up to something new, so the "craze" (in the IM niche) is over.

That doesn't mean mobile isn't going to be a big thing.

Also: Pretty much all ads are annoying, but they still work.

The mobile craze is not here yet. First, the general population needs to be saturated with smartphones. Then the money can be made by deploying viral apps.

It's kind of like the video game niche. It can't really take off until everyone has a game console. The biggest game launch in video game history, Black Ops, wouldn't have been possible if everyone didn't have an Xbox first.

Nah the mobile craze is still there. Just that people have found better niche and opportunities to talk about. With the increase in penetration of mobile broadband etc, you will see a lot more opportunity in the mobile advertising space.

Adam Horwitz, the author of mobile monopoly, the clickbank bestselling product is creating a new launch, so we will probably hear about the mobile craze again..

Niffybranco is right. Young professionals in the USA use their smartphones for the web a lot. They typically use them to search for something immediate and local i.e.. restaurants and shops. Many also use them for Facebook and Twitter when they have down time away from their pc. Making money in the mobile craze can be done via mobile sites, sms marketing, qr codes, etc.. One thing that I have seen here on WF is that noone seems to be making money on mobile PPC or CPA. Most have lost money on those campaigns.

Hey I sell mobile products but don't let this stop you reading. I think you maybe out of the loop. For the full review:

Global mobile statistics 2011: all quality mobile marketing research, mobile Web stats, subscribers, ad revenue, usage, trends

Global mobile statistics 2011

PART A: Mobile subscribers; handset data; mobile operators

1) There are 5.3 billion mobile subscribers (that's 77 percent of the world population). Growth is led by China and India.

• What other medium offers that reach?

2) Mobile devices sales rose in 2010, while smartphone sales showed the strongest growth, Nokia remains number one in both smartphones and mobile phones. But there are regional variations - most owned brand of phone in W.Europe is Nokia; in the US is Samsung; and in Japan is Sharp.

• Feature phones sales (let alone ownership) still outnumber smartphones 4:1. Beware of media hype that exaggerates the market share of smartphones and some handsets in particular. This doesn't matter if your mobile strategy targets all phone users equally, but if you are prioritizing one handset, you must know the facts.

3) The top mobile network operators worldwide for subscribers and revenues is China Mobile; average revenue per user is 3UK; monthly churn is NTT DOCOMO Japan; and proportion of revenues from data is Smart Philippines.

• But it's not all good news. Mobile operators in developed countries could run out of profit in the next two to four years if they do not change their business models.

PART B: Mobile Web; users; 3G coverage

1) Half a billion people accessed mobile Internet worldwide in 2009. Usage is expected to double within five years as mobile overtakes the PC as the most popular way to get on the Web.

• But with 277 million mobile Web users just in China, this estimate is sounding a bit conservative.

2) Many mobile Web users are mobile-only, i.e. they do not, or very rarely use a desktop, laptop or tablet to access the Web. Mobile-only in Egypt is 70 percent, India 59 percent, even in the US it's 25 percent of subscribers.

• Still think you don't need a mobile site?

3) By 2011, over 85 percent of new handsets will be able to access the mobile Web. Today in US and W. Europe, 90 percent of mobile subscribers have an Internet-ready phone.

• Please note that this does not mean smartphones - you do not need a smartphone to access the mobile Web (but it does make for a richer experience).

4) Almost one in five global mobile subscribers have access to fast mobile Internet (3G or better) services and the number of 3G handsets is growing fast.

• While very high 3G handset penetration helps to keep Japan at the pinnacle of mobile Web, very low 3G penetration in China hasn't stopped rapid growth.

5) Widespread availability of unlimited data plans is critical to penetration of mobile media usage, it drove mobile media in Japan, now it's driving the US; but in W. Europe, lack of availability is holding up progress.

PART C: Mobile marketing, advertising and messaging

1) SMS is still king of mobile messaging with more than 6.1 trillion messages sent in 2010.

• Despite the popularity of mobile email, IM and MMS, SMS is predicted to exceed 10 trillion in 2013.

2) Estimates for expenditure on mobile advertising and marketing worldwide ranged from US$1.4 billion to $7.5 billion in 2009, all analysts forecast rapid growth.

• Expect analysts to raise mobile ad expenditure forecasts as US$1.14 billion in Japan (2009) alone; Google now makes US$1 billion in annual mobile ad revenues, and US mobile ad revenues are expected to hit US$1 billion in 2011.

3) To what types of mobile marketing do people respond best? In the UK and France opt-in SMS gets the best results, in Germany mobile Web ads get the best results.

PART D: Consumer mobile behavior

1) What do consumers use their mobiles for? A recent comparison survey between Japan, US and Europe, show that the Japanese are still much more advanced in mobile behavior, with 55.4 percent and 53.3 percent using apps, compared to 36.4 percent and 34.4 percent in the US and 28.8 percent and 28.0 percent in Europe.

• Despite all the media hype, and vast sums pumped into developing and promoting native apps, more consumers use their browser than apps in developed nations. Only a minority will use Web or apps exclusively.

2) Most popular activities on the mobile Web are mobile search, reading news and sports information, downloading music and videos, and email and instant messages. In the future, money transfer; location-based services; m-health and m-payment will be key drivers.

PART E: Mobile apps, app stores, pricing and failure rates

1) Over 300,000 mobile apps have been developed in three years. Apps have been downloaded 10.9 billion times. But demand for download mobile apps is expected to peak in 2013.

2) The most used mobile apps in the US are games; news; maps; social networking and music. Facebook, Google Maps and The Weather Channel (TWC) rule.

• But does reality match the hype around apps? The average download price of a mobile app is falling rapidly on all vendor app stores, except Android. And 1 in 4 mobile apps once downloaded are never used again.

PART F: Mobile financial services (MFS) and mobile payment

1) 1 billion people will access financial services by mobile by 2015. The MFS market will be dominated Asia, driven by mobile operator-led initiatives in developing nations to bank the unbanked. Remittance/transfers by mobile is growing three times faster than m-banking.

• Will MFS be mobile's killer application?

2) 50 percent of the world's mobile subscribers could be paying by mobile (m-payments) by 2014.

• Japan sets the precedent for m-payment - 10 percent of Japanese mobile subscribers paid by mobile in December alone.

• M-commerce is predicted to reach US$119 billion in 2015, Japan remains king. Top m-commerce retailers globally include: Taobao, Amazon and eBay. On eBay alone consumers bought and sold over US$2 billion worth of merchandise on via mobile in 2010.

• M-ticketing will be used by more than 1 in 10 mobile subscribers in 2014, particularly in the transport sector.

Quentin

@ niffybranco

i mean everyone is using a computer, even families with less income then most, however those same families will not add internet to phone package....

its simple logic of economy..............

i am saying

laptop, desktop user> mobile user

my child users our home computer, but she is no way having a cellphone or web access with it...

Two things need to happen for mobile to take off first everyone needs a REAL smart phone few have one and then the price of broadband needs to fall in order for people to use them then and only then will it take off

I recently tried to download a Q R Code reader to my phone only to realize my one year old phone will not do that so I thought no big deal I will just grab a used phone off ebay and load one on it of the twenty six Samsung phones that Verizon carries on their net only three will run a Q R Code app I checked this against the list from 12 different QR Code readers and the phones that they will run on, the point being here that most of the older ( 1yr old :-( ) won't run these apps

So I called my daughter who is a high level exec for Quest Intentional ( forth largest telephone company in America ) who by the way sell's the Verizon service and asked her she has a six month old smart phone from L G a slide something and her phone will not run a Q R Code reader so until the smart phones catch up you will not see the explosion in mobile everyone tells you about

Check it out for yourself QR-Code Reader & Software - Mobile Barcodes

PS I am not referring to the IPhone or the Droid as few people can actually afford these phones anyway and even if they gave them to you could you afford the monthly charge for using them the average family has four mobile phones in the family call your local company and ask how much for unlimited internet usage for four phones and you will start to see the problem hell they're having a hard time paying utilities

So mobile explosion well I will leave that up to you to decide, the way I see it we're several years away from that

I predict that the mobile craze will really take off when you can wave your cell (smart) phone in front of a Coke machine and buy a soda.

its kind of like video phone calls.

On paper sounds amazing.

In reality, people dont want it.

some new product comes along, like getfbfreeads, and everyone forgets about the mobile stuff, till it comes around again

It is not sufficient to categorise it plainly as 'mobile marketing'.
in countries like India, Bangladesh and Arab continent as an example mobile phones are massive with it being easier to market mobile phones to the consumer then a physical landline that cost too much and too long to setup. But this market uses voice and sms and not internet.

In western countries the smart phone is taking off and will only get better.

92% of all app downloads are from Apple so clearly it is a market leading in this area.

Monetisation of mobile phones will take time since a smart phone does not allow you to provide as much information as a desktop/laptop due to the screen size and functionality.

Tablets are what people should be considering for monetisation in my opinion

In a nutshell, its still in its infancy, there are strategy's yet to be developed,and its evolving.

Nothing happened to the craze. Its just not that well known on Warrior Forum.

TechCrunch has all the info on mobile apps and businesses.

Trumpia Mobile Marketing has been taking off, we haven't seen a decline at all, and if you visit the offline marketing forum, SMS marketing is still one of the most discussed topics.

Thanks to Android I think mobile browsing is very similar like PC. A year back I use to hate mobile browsing more than anyone. I even tried best of the browsers, Opera Mobile and Mini but still It was a headache. But now I'm browsing on my Xperia Pro Android Phone and it is outstanding. I can able to see exactly similar website like a PC with all the flash contents. I also heard a prediction that mobile internet god good future, even better the PC.