What are the top 10 Webinar "mistakes"?

by Darla Kay

Posted: 13 years ago 14 replies

INTERNET MARKETING

I'd like to know what the top 10 or 20 mistakes are when in regards to producing and marketing a webinar. Everyone here game? Ok, let's start:

1) Poor audio

Now it's someone else's turn

#mistakes #top #webinar

MasonRamm 13 years ago

making sure its filled with content and not simply a product pitch fest.
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- Jerry Roberts 13 years ago
  
  Yeah, I'll go with this. If it's a pitch, just tell me what it is, what it does, why i should have it — and do it quickly.
  
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ThelemaqueTip 13 years ago

Not enough Preparation for it.
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neodarth 13 years ago

I never hosted a webinar before, but I watched thousands of them, and these are some of the mistakes I often see.

-Try to make a live demo of a software with random data (this usually fail and make you look bad).

- Not consider the demographics of your target audience If you are on China and your main target is on USA make sure is not 3 AM over there when you host your webinar.

- Being too generic. You'll never be able to cover a lot of ground in a limited time giving value to your audience. Always stay on focused topic, if you are hosting a webinar about crate dog training don't speak about dog health you can do another webinar about that particular subject.

- Product pitch always at the end
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CraigRC 13 years ago

If it's a pre-sell webinar, a good tip is length control.

Often when I'm doing one the time can get out of hand because if the audience is loving the content their questions will be positive and emotionally uplifting...which prompts you to answer them endlessly!

Anything above 45 minutes and you're starting to lose them, it's tough for human beings to keep 100% focus and interest in a topic that long.

By setting a time limit it also forces your content to be precise, and you'll stick to the script more instead of going off on tangents or side-stories on a whim.

Great question for a thread.
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colie3188 13 years ago

Yeah I always like some good content, poor audio sucks too!
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- Darla Kay 13 years ago
  
  Thank you all for your input, I appreciate it!
  
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Dennis Wagoner 13 years ago

Don't get caught trying to answer every question asked... they make good followup material as a bonus or low cost product.
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Istvan Horvath 13 years ago

#0 - not showing up for your own webinar?
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- marciayudkin 13 years ago
  
  Mistake #1 is assuming that everyone in your market is willing to attend a webinar.
  
  This is true in some markets, very untrue in other markets.
  
  I hate with a passion webinars where the visual component is completely useless and no more than a summary of points that could have been listed in a simple PDF handout.
  
  Such webinars are actually the norm, from what I've seen. And they're a waste of my time when I could have gotten 100% of the content from an audio file that I can listen to at my convenience.
  
  Marcia Yudkin
  
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  Jerry Roberts 13 years ago
  
  One that I hate is that there are no video controls on these things, if recorded (a growing trend). Give me a way to "cut to the chase" or I'm likely gone.
  
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  Tashi Mortier 13 years ago
  
  If you are trying to make people believe that a recorded webinar is a live webinar, you should make sure the links you show as working do actually work at the time of playback!
  
  Some guy lost a sale because I don't like to be cheated.
  
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  marciayudkin 13 years ago
  
  If you are trying to make people believe that a recorded webinar is a live webinar
  
  But isn't that by definition dishonest? And therefore something one shouldn't do?
  
  Marcia Yudkin
  
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- Jerry Roberts 13 years ago
  
  Are you serious?
  
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