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Unread 8th December 2008, 05:33 PM   #1
TheAdvisoryGym.com
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Default Competition…Good or Bad For Your Business???

Most people believe that competition is bad for your business…

People are going to believe want they want to believe…unfortunately it usually is against standard business and marketing practices, which have been working for decades.

Smart business professionals use competition to their advantage…they always would rather compete in a market with competition than a market with no competition…Why? Because their competition drives business to them and teaches them want works and what does not work, without them having to spend a dime!

Everybody is trying to find that one market…that one niche where nobody else is marketing to or in…So they can clean-up and retire in a day.

This is true in the internet-marketing world and in the offline business world.

Within my marketing consulting business I am always asked a question something like this: "Where can I market where none of my competition is, so I can be the only player in town and control the market?"

My answer is always the same: "Competition is good for your business you want competition, it's how we learn what works and more importantly does not".

However, my client always follows up with a statement like this: "But, I want to put my competition out of business".

My answer is always the same: "If you put your competition out of business then you will have to double or even triple your advertising budget and time to get the same lead flow and sales closes you're presently getting".

…As a marketing & business development professional, (I run a marketing & business development-consulting firm) Competition is good for your business. Yes competition is good for your business!

Competition does some of the following for your business if you listen:

¨Drives qualified leads that were not closed by the competition to our business.
¨Shows us where to advertise.
¨shows us the demographics that work best for our products
¨Shows us were not to advertise (extremely important).
¨Teaches us how our prospects like to be communicated to.
¨Teaches us how our prospects like to be marketed to.
¨Teaches us how our prospects like to be sold to.
¨Teaches us the price ranges our prospects like to buy in.
¨finds new markets to go into
¨finds affiliates & jv partners
¨And so on…

So the next time you are complaining about your competition…stop, listen to what they are saying and how they do their busines...Then:

  • Copy what they do well
  • Reverse what they do poorly
  • Advertise where they do and pick up all of the low hanging fruit(closes) that they failed to get
  • Be thankful for them…because your competition is the best form of advertising market research that you can have.
So, how do you use your competition to your advantage?


When you are able to understand and control your competition...you then can start to control a niche. When you control a niche your in control of your business instead of the market and the competition. Giving you control of your business.

If You Need to Earn $500, $2,000 or Even $5,000 More a Month In Your Internet-Marketing Business...

Then Download our Free Manual: "How to Market Yourself as The Expert You Are."

With How to Market Yourself as The Expert You Are, we give you an in-depth, step-by-step guide to the same methods that other successful internet-service providers are using themselves right now to make more money, get more customers, close more sales and grow their business. These are the same methods we've used with our clients for more than 15 years.

Whether you're just starting our in internet-marketing, making a few thousand dollars a month or looking to rapidly grow your internet-marketing business, this manual will give you a jump start on mastering the art of expert positioning and niche marketing, that is foundational for long term success.

And, as a bonus, we'll also include you on our mailing list for our free internet-marketing business building tele-seminars & coaching programs, where you're learn how to find & control a niche market, develop a product & become an expert to your customers and prospects eyes.


For a free copy of "How To Market Yourself As The Expert You Are." click on the link below:



http://www.theadvisorygym.com/wf-nichepdf/

To Your Success;
Jim Pearson
Co-founder of TheAdvisoryGym.com
Get Your Free Copy of "How To Market Yourself As The Expert You Are."
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Unread 8th December 2008, 05:38 PM   #2
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Default Re: Competition…Good or Bad For Your Business???

no competition= no economy

no economy= no profit

ergo competition = profit...aimed at the right audience, of course.

Not promoting right now
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Unread 8th December 2008, 06:13 PM   #3
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Default Re: Competition…Good or Bad For Your Business???

I'm glad you posted that... I've been thinking it and didn't put it into words.

My competition is way out ahead of me... and they're screwing up left and right. I'm selling to the people they pissed off.

I even incorporated the concept into a sales letter:
My competition want's to sell you a website that puts money in their pocket.
I offer websites that put money in YOUR cash register!

If my websites doesn't make you more money, I don't want you to buy if from me.

My local competition has all the benefits of financing, company cars, suits, PR photos, glitz, glamor... and I'm beating the living hell out of them in results.


Following the concept of your post: I added this tag line to many of my emails:

With Google™ there are only:
RESULTS
or
excuses

All, I mean ALL of my clients have MULTIPLE top ten rankings for every keyword I go after (I have to choose the keywords, because my clients don't know what a keyword is)


Quote:
Originally Posted by Jim Pearson View Post
Most people believe that competition is bad for your business…

People are going to believe want they want to believe…unfortunately it usually is against standard business and marketing practices, which have been working for decades.

Smart business professionals use competition to their advantage…they always would rather compete in a market with competition than a market with no competition…Why? Because their competition drives business to them and teaches them want works and what does not work, without them having to spend a dime!

Everybody is trying to find that one market…that one niche where nobody else is marketing to or in…So they can clean-up and retire in a day.

This is true in the internet-marketing world and in the offline business world.

Within my marketing consulting business I am always asked a question something like this: "Where can I market where none of my competition is, so I can be the only player in town and control the market?"

My answer is always the same: "Competition is good for your business you want competition, it's how we learn what works and more importantly does not".

However, my client always follows up with a statement like this: "But, I want to put my competition out of business".

My answer is always the same: "If you put your competition out of business then you will have to double or even triple your advertising budget and time to get the same lead flow and sales closes you're presently getting".

…As a marketing & business development professional, (I run a marketing & business development-consulting firm) Competition is good for your business. Yes competition is good for your business!

Competition does some of the following for your business if you listen:

¨Drives qualified leads that were not closed by the competition to our business.
¨Shows us where to advertise.
¨shows us the demographics that work best for our products
¨Shows us were not to advertise (extremely important).
¨Teaches us how our prospects like to be communicated to.
¨Teaches us how our prospects like to be marketed to.
¨Teaches us how our prospects like to be sold to.
¨Teaches us the price ranges our prospects like to buy in.
¨finds new markets to go into
¨finds affiliates & jv partners
¨And so on…

So the next time you are complaining about your competition…stop, listen to what they are saying and how they do their busines...Then:

  • Copy what they do well
  • Reverse what they do poorly
  • Advertise where they do and pick up all of the low hanging fruit(closes) that they failed to get
  • Be thankful for them…because your competition is the best form of advertising market research that you can have.
So, how do you use your competition to your advantage?


When you are able to understand and control your competition...you then can start to control a niche. When you control a niche your in control of your business instead of the market and the competition. Giving you control of your business.

If You Need to Earn $500, $2,000 or Even $5,000 More a Month In Your Internet-Marketing Business...

Then Download our Free Manual: "How to Market Yourself as The Expert You Are."

With How to Market Yourself as The Expert You Are, we give you an in-depth, step-by-step guide to the same methods that other successful internet-service providers are using themselves right now to make more money, get more customers, close more sales and grow their business. These are the same methods we've used with our clients for more than 15 years.

Whether you're just starting our in internet-marketing, making a few thousand dollars a month or looking to rapidly grow your internet-marketing business, this manual will give you a jump start on mastering the art of expert positioning and niche marketing, that is foundational for long term success.

And, as a bonus, we'll also include you on our mailing list for our free internet-marketing business building tele-seminars & coaching programs, where you're learn how to find & control a niche market, develop a product & become an expert to your customers and prospects eyes.


For a free copy of "How To Market Yourself As The Expert You Are." click on the link below:



The Advisory Gym WF Members-Niche Marketing Secrets Revealed!

David Bruce Jr of Frederick Web Promotions
Lawyer Local SEO - |
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Unread 8th December 2008, 06:16 PM   #4
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Default Re: Competition…Good or Bad For Your Business???

Competiton is very important because you know market spending or demand. Also you can learn a lot from them.
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Unread 8th December 2008, 06:23 PM   #5
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Default Re: Competition…Good or Bad For Your Business???

Quote:
If You Need to Earn $500, $2,000 or Even $5,000 More a Month In Your Internet-Marketing Business...

Then Download our Free Manual: "How to Market Yourself as The Expert You Are."

With How to Market Yourself as The Expert You Are, we give you an in-depth, step-by-step guide to the same methods that other successful internet-service providers are using themselves right now to make more money, get more customers, close more sales and grow their business. These are the same methods we've used with our clients for more than 15 years.

Whether you're just starting our in internet-marketing, making a few thousand dollars a month or looking to rapidly grow your internet-marketing business, this manual will give you a jump start on mastering the art of expert positioning and niche marketing, that is foundational for long term success.

And, as a bonus, we'll also include you on our mailing list for our free internet-marketing business building tele-seminars & coaching programs, where you're learn how to find & control a niche market, develop a product & become an expert to your customers and prospects eyes.


For a free copy of "How To Market Yourself As The Expert You Are." click on the link below:

http://www.theadvisorygym.com/wf-nichepdf/
Is this kind of blatant self-promotion allowed here in the main forum?

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Unread 8th December 2008, 06:29 PM   #6
TheAdvisoryGym.com
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Default Re: Competition…Good or Bad For Your Business???

David;

This is why I wanted to start this discussion...Just because individuals/companies are in business, does not mean that they know what they are doing in regards to their marketing and sales efforts.

From your post your succeeding against companies who are larger and better capitalized...but your succeeding because you have the ability to truly identify your prospects needs and then you deliver. Instead of just trying to convince the prospect that they should buy from you.

And the funny thing is David, if your competition was not their marketing and screwing up...you would have to spend double the advertising dollars to get the same lead flow.

I have found that most businesses fail to market and advertise correctly over 70% of the time, leaving great numbers of unsatisfied prospects just waiting for a good marketer with a good product to solve their problem and close the sale.

To Your Success;
Jim Pearson
Co-founder of TheAdvisoryGym.com
Get Your Free Copy of "How To Market Yourself As The Expert You Are."
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