Why Would A Super Affiliate Give Away His Own Secrets That Make Him So Much Money?

40 replies
I listened to a webinar tonight from an honest super affiliate who makes $30,000 per month from his affiliate sites. There is a thread about his online marketing product in one of the Warrior Forum sections. So I have no problem about the integrity and honesty of the creator of this product and I have no reason to question his honesty and integrity.

But why would someone create his own product that gives away his own secrets including the wordpress theme and layout that helps him sell so well when he knows that by doing so he is creating competition that makes the very thing he teaches much harder for himself in the future? He is shooting himself in the foot by doing this since what he is doing is working so well and making him so much money. By giving away these secrets he is creating much competition for the very thing that is working so well for him.

Why would he kill the goose that lays the golden eggs?
#affiliate #give #secrets #super
  • Much more money in the IM niche when you are perceived as an authority. He'll cash out on tons of people who don't put his methods to use anyway. Very few take action, and most smart marketers know this, so the competition is going to be dry for a while.
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    • Profile picture of the author goindeep
      Originally Posted by Jason Perez O'Connor View Post

      Much more money in the IM niche when you are perceived as an authority. He'll cash out on tons of people who don't put his methods to use anyway. Very few take action, and most smart marketers know this, so the competition is going to be dry for a while.
      Spot on!

      I especially like the bit about taking action. Its so true its sad.
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      • Profile picture of the author Devid Farah
        Well,i see the thing as "he wants to sell you a product and wants to make more money".That's it. You make TONS of money if you sell your own products.

        Now,let me tell you a thing,

        More than 97.3% of Internet marketing millionaires will NEVER reveal to you their real secrets even if you purchase a seat in one of their 7 day seminars for $5,000 or so.

        Sure, they will give you tons of helpful tips, some decent education, and maybe even something to help you make more money.

        But wait! Just think about it for a moment. If all of these "So called" expensive learning programs are really exposing it "ALL" why is there always an urgent need for you to continue to search and search for a solution?

        The truth is when these other Internet marketers release programs claiming that they are teaching you how to duplicate their success, most of the time they are flat out telling a lie!

        They are ALWAYS going to leave out the most important parts keeping you from surpassing the results they have had thus far.

        But why would they do this?

        Because they are either selfish or more importantly they offer strategies that if ever used by the masses will instantly become ineffective.

        All the best,
        Devid
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  • Profile picture of the author BenoitT
    Because they want you to buy their stuff. From experience (I lost a lot of money before lol), they have nothing to really sell. You really can figure out your own way without buying any products like that. Everything is here in Warrior Forum for free.

    They are not really scam, they are just affiliates that want more money by teaching something easy to learn but hard to get done. I don't know the product, but I don't think it will help you.
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  • Profile picture of the author Takuya Hikichi
    Did you pay attention to what he introduced at the end of the webinar? Was there an offer for a product or service?

    You can hear a webinar full of helpful ideas, but if these ideas are "a bit too hard" to implement on your own, the webinar host can position his product/service as the perfect solution to speed up things.

    And... if you weren't offered anything at the end today, you're left hungry for more, which means, you'll see more tips from him/her in the next few days so by the time you're offered a product, it's no brainer to purchase at that point.

    Even if you don't end up purchasing anything, you can experience good product launch sequence here.
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  • Profile picture of the author CraigRC
    Because someone making $30,000 a month with their own product or system quickly firgures out that the real money is in making $300,000 a month as a "name" guru launching multiple $997-$1997 products and seminars each year that include $4997 "personal coaching" upsells.

    Contrary to popular belief, there ARE a lot of not-so-tech-savvy mainstream Americans out there right now looking for fast-food franchises or other places to dump what's left of their 401k savings into as a way to create income.

    It's an easy choice between say a $150k "Subway" shop or a weekend seminar with a name guru who promises to teach them how to be an internet marketing champ, followed by weeks of over-priced coaching and site-building services.

    Filsaime had a product out that actually mentioned this specificially, quadratic equation something or other, which attempted to label what gurus at that level do as an alternative to "buying a brick and mortar franchise".

    I don't find fault with people trying to go that route, in fact I prefer it to the newbie IMer trying to convince poor rubes hovering in the WSO section that he IS a guru and his $7 pdf will "make you millions", when they clearly haven't made a penny in the industry...outside of WSO sales that is.
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    • Profile picture of the author schttrj
      Originally Posted by CraigRC View Post

      Because someone making $30,000 a month with their own product or system quickly firgures out that the real money is in making $300,000 a month as a "name" guru launching multiple $997-$1997 products and seminars each year that include $4997 "personal coaching" upsells.

      Contrary to popular belief, there ARE a lot of not-so-tech-savvy mainstream Americans out there right now looking for fast-food franchises or other places to dump what's left of their 401k savings into as a way to create income.

      It's an easy choice between say a $150k "Subway" shop or a weekend seminar with a name guru who promises to teach them how to be an internet marketing champ, followed by weeks of over-priced coaching and site-building services.

      Filsaime had a product out that actually mentioned this specificially, quadratic equation something or other, which attempted to label what gurus at that level do as an alternative to "buying a brick and mortar franchise".

      I don't find fault with people trying to go that route, in fact I prefer it to the newbie IMer trying to convince poor rubes hovering in the WSO section that he IS a guru and his $7 pdf will "make you millions", when they clearly haven't made a penny in the industry...outside of WSO sales that is.
      Exactly! There's hardly ANY guru at all! Everyone is just trying to 'promote' himself as a GURU...and the foolish newbies fall for the stupid ****!

      I am sorry, but being an expert in my field, I regret when I see a few of them here in this forum itself. When you question these so-called gurus, they DON'T have anything to show you. Just shouting that you made "$5000 in 5 days working 1 hour per day" is just not worth it.

      I feel sorry for the people who believe they are ''GURUS'' even when there's no proof of their expertise and originality in the niche.

      Anyway any business industry is filled with SCAMS and we have to deal with it. If everyone had been real and quality, then we had been living in a different world.
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  • Profile picture of the author O0o0O
    Giving away templates and themes doesn't create competition. But start giving away your long-tail organic and pay per click keywords... now THAT'S shooting yourself in the foot.
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    • Profile picture of the author RARMediaGroup
      Originally Posted by Jason Perez O'Connor View Post

      Much more money in the IM niche when you are perceived as an authority. He'll cash out on tons of people who don't put his methods to use anyway. Very few take action, and most smart marketers know this, so the competition is going to be dry for a while.
      I agree, almost all of their customers won't take the initiative to implementing what they "learned" from their purchase..which is obviously exactly what the sellers want.

      Originally Posted by O0o0O View Post

      Giving away templates and themes doesn't create competition. But start giving away your long-tail organic and pay per click keywords... now THAT'S shooting yourself in the foot.
      Yeah that would be counterproductive
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  • Profile picture of the author Caragui
    I agree with Jason....most of those who will buy his product won't take action and the rest that do take action will struggle before making money and quit before they can even be near where he is?
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  • Profile picture of the author kjhosein
    Let me throw out a few more reasons. First, I'm not completely jaded on all 'gurus' being frauds, and think there are still a few honest ones out there.

    I've heard some of them talk about this very question and there are at least 2 more reasons for some of them:
    1. diversification of income streams
    2. they get a bit bored of the main method and decide to mix things up a bit, and what could be easier than teaching what you already know how to do?
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  • Profile picture of the author Andrea Wilson
    There is one thing I think why a super affiliate will do that, to simply triple his $30,000 income! Yes, point taken he wont lose for selling templates and themes anyway. The main techniques are not shared.

    Andrea
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  • Profile picture of the author profitsforall
    oh you are all so cynical

    I just thought it was because they are an incredibly generous person. They've had success and don't have that scarcity mindset that limits so many.

    So they will sell all their secrets to you for just $37 plus the upsell, downsell, sidesells. You know the only reason they charge anything at all is so that you will take action, because nobody takes action on free material because they see it as worthless.

    And, once you've bought their secrets, they'll helpfully email you everyday with other incredibly helpful products they find and it's okay because all those products are from their personal, close friend [INSERT NAME HERE].

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    • Profile picture of the author IndianaJones
      Answer to my own question:

      Because they want something they can control and thus have more economic security by selling their own product/service. They know that most will not follow their instruction even if the buyers read the course. They also know that they are so far ahead of any of the competition that could arise from people who follow their course.
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      • Profile picture of the author Rod Cortez
        Originally Posted by IndianaJones View Post

        Answer to my own question:

        Because they want something they can control and thus have more economic security by selling their own product/service. They know that most will not follow their instruction even if the buyers read the course. They also know that they are so far ahead of any of the competition that could arise from people who follow their course.
        It took you 2 1/2 years to answer your own question as I noticed you originally posted the question in March of 2011, but hey, better late than never.

        RoD
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  • Profile picture of the author Benjamin Ehinger
    Originally Posted by IndianaJones View Post

    I listened to a webinar tonight from an honest super affiliate who makes $30,000 per month from his affiliate sites. There is a thread about his online marketing product in one of the Warrior Forum sections. So I have no problem about the integrity and honesty of the creator of this product and I have no reason to question his honesty and integrity.

    But why would someone create his own product that gives away his own secrets including the wordpress theme and layout that helps him sell so well when he knows that by doing so he is creating competition that makes the very thing he teaches much harder for himself in the future? He is shooting himself in the foot by doing this since what he is doing is working so well and making him so much money. By giving away these secrets he is creating much competition for the very thing that is working so well for him.

    Why would he kill the goose that lays the golden eggs?
    Simply put, there's no REAL secret to IM. Just about every strategy out there can be found for free if you do the research. However, paying for a strategy or, in this case, getting it for free, saves you a ton of time figuring it out on your own.

    Maybe he is creating more competition for himself, but I bet within the FREE strategy there's something he is making money from. If not, I would be surprised.

    He also knows that only about 1 of every 1,000 people that see his free strategy will ever really create competition. Most people don't take action, so it's really not as much competition as you might think.

    Benjamin Ehinger
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  • Profile picture of the author CpvTrafficPro
    THE #1 REASON - 99% of the people who buy all that GOLDEN EGG info will do nothing with it ... therefore creating profit in his hands and not much more competition in what he/she is already doing
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  • Profile picture of the author AffiliateWaves
    There are lot of IM Gurus on web selling their secret ,on making millions.This is not a new thing .IM has always attracted many peoples dreaming of making quick bucks but most of them are interested in earning money not learning methods.So such peoples easily buy such secrets and try for 2-3 days mostly and seeing no results deviates from it.These peoples are target of such secret programs and Gurus are profiting themselves ,not creating competition for them but a good future market for themslves.Such programs are real goldmines for these Gurus
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  • Profile picture of the author SunilTanna
    Maybe his secret is not really so valuable. Maybe he wants money. Maybe he is not worried about competition. Maybe he wants recognition.


    In this vein... Some people want to be recognised for their achievements.

    At least this guy is getting (or attempting to get money).

    I've seen people seen people give away truly proprietary valuable secret info, for free, on forums, for nothing more than the glow of adulation/karma/up votes/forum-thankyous, only to wonder 1 month later why their revenue is falling like a lead balloon, and new competitors are emerging every day.

    There is plenty of stuff you can useful share with others, for free or for a fee, but people should think carefully before sharing things that are truly unique to their business.
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  • Profile picture of the author svetod
    With all the scam over the internet, people are always looking for hidden traps!

    However from experience I know that there a honest and very successful people that really want to help other and they enjoy making someone else rich, because of their help.

    I was actually involved in AM by the same way and was very suspicious in the beginning. With the help of the guys I succeeded and few years after that I am trying to do the same and help others to make money. The pie is big and there is a peace for everybody.
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  • Profile picture of the author MoneyReign
    I'll chime in here since my name was mentioned in one of the previous comments.

    There are several reasons why "gurus" and other online marketers are selling their "top secrets"... here are just a few of the reasons why it could be.

    - The person selling the product wants to be seen as an authority in their niche and wants to get a jump start on building their brand.
    - The niche or method they are currently working on is on the decline and they've already made their money... yet looking to make more by selling the advice.
    - Many products will only sell a small fraction of the secret, which is basic information that many blogs already will tell you for free. So they really aren't giving away much at all.
    - Another big reason people are willing to share secrets or guides, is that the majority of people will pay the few dollars and never actually implement the practices.

    In all of these scenarios you have to remember that people are "selling the dream" and the majority of people that are buying are looking for a simple one click solution that doesn't exist.
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  • Profile picture of the author Young Financier
    Because 9 times out of 10, they're lying. Most people in the MMO niche make their money by selling products teaching people how to make money....they don't make their money by actually doing any of what they're saying.
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  • Profile picture of the author Raydal
    Originally Posted by IndianaJones View Post

    But why would someone create his own product that gives away his own secrets including the wordpress theme and layout that helps him sell so well when he knows that by doing so he is creating competition that makes the very thing he teaches much harder for himself in the future? ?
    I guess part of the answer could be found in the same reason why doctors
    teach at medical schools and lawyers lecture at law schools.

    -Ray Edwards
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  • Profile picture of the author hustlinsmoke
    Yes and I know there are super affiliates. I used to be one but not as good as some, what I would like to know is if they were like me and spent over 80 percent of P and L on traffic and sometimes I lost my butt in ppc.

    I do know of quite a few marketers that sell and give away money secrets but I honestly think they are like me, they give you the tip of the ice berg and leave the oil for themselves.

    You are right about taking action though. 90 percent of those people will buy and probably do nothing. 5 to 7 percent will use it and quit and 1 percent may make money from it.

    The old style of affiliate marketing is pretty much dead for me, I have quite a few dozen sites and pages, articles, ebooks, guest blogs out with links, but I do not like to spend alot on traffic, Don't get me wrong I need traffic like everyone, just the stuff Like Amazon and eBay and so forth cost me so much to gain from it.

    I seem to do so much better with jvzoo, warriorplus even those two have short lived products and I'm always putting new content up I as well like commission junction and avangate.

    Right now it's about working lot less hours while working smarter. If I can promote a product it costs me 10 bucks to get a sale and I make 20 I am very happy with that because 10 bucks is not very much traffic. Unless you pay for a service to manage your ads and ppc it gets really crazy fast keeping up with everything and making sure you stay within budget. Tweaking ads, banners ect.
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  • Profile picture of the author timpears
    The biggest money is made in making your own products to sell. That is the bottom line, making more money. This person can probably make $50,000 per month selling his own products, and probably more.
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  • Profile picture of the author igl0w
    Some secrets [like the ones i share on my blog] wont saturate so they are shared. But if somebody says something is working now within seconds and sell it -that must be a scam.
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  • Profile picture of the author Steven Saczkowski
    Because that very same method made him money 2 years ago, not today. He's lighting years ahead now with a new way of generating money, and when that dies down he's going to put it out as a product. Rinse and repeat.
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  • Profile picture of the author Tim Franklin
    Good Question, you can say that people may not apply themselves or the method, but in reality If the Guru Gold mine purveyor of golden eggs had been selling this product three years ago when all the money was coming in then I would be impressed.

    Selling a product that has reached the end of its life, not so impressive.

    Affiliate marketing is still a good source of income but its not something that everyone can do, in fact most people cannot do this kind of Super Affiliate marketing.

    You can blame the customer if you want but in my mind that's a cop out.
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  • Profile picture of the author Fazal Mayar
    Even if he has competition, he makes 30k so he doesn't mind telling about how he does it. Im sure he doesn't reveal his whole techniques point by point.
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    • Profile picture of the author AlexGeorge
      Originally Posted by Fazal Mayar View Post

      Even if he has competition, he makes 30k so he doesn't mind telling about how he does it. Im sure he doesn't reveal his whole techniques point by point.
      Yes in my experience and from what I hear in a lot of cases some of the key ingredients are left out and you often don't get the whole picture.

      I beleive that anyone who has achieved 30k a month has put a lot of hard work and massive thought and initiative into the whole process. It is also a fact that most people signing up to the course don't have some of the key qualities needed in order to go all the way with an online business venture.
      It can be very difficult to balance a life with a full time job and have the full energy and focus needed to gain that kind of level of success online. Those are the kind of people that these courses are aimed for and that is why the creator gets to cash in.
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  • Profile picture of the author WillR
    Because most people who buy a product or course will never use it.

    So he's not really creating much competition for himself but making money in the process.
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  • Profile picture of the author TimothyTorrents
    Another reason could be because he simply likes helping people succeed. Chances are his affiliate empire is so huge some additional competition won't hurt his chances at all. On top of that, he will be earning plenty from the sales he makes from his product. The money he makes from the sales alone could keep him living comfortably for years, even if his affiliate marketing empire dies.

    At least, that is what I think.
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  • Profile picture of the author mikelmraz
    Diversification. Also, giving away the business model doesn't really impact his business.
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  • Profile picture of the author Daniel Deegan
    Others have said most of the "whys"...but I'll add my 2 pence...

    -Building assets through your own product is a much better long term business model.

    -Boredom. Lots of folks simply want to do new things.

    -Knowing how to do something and doing it are VERY different things. Also even the BEST products have gaps. The gaps arent put there intentionally, its just hard to know what the gaps are until you have people not at your level actually consuming the product. This is why lean business principles rock and make lots of sense. Iteration helps you make better products.

    -Authority and brand building.

    -There's also the rare situation of people like Mark Ling of affiliorama fame. He goes out of his way to create great training for affiliates because hes a major publisher/vendor on clickbank. Hes helping others but in bigger picture hes helping him self.

    -General diversification. For example someone can teach you great tactics but your not competition for them if your not in the same market. So there just adding to their income stream.
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  • Profile picture of the author LilBlackDress
    Originally Posted by IndianaJones View Post

    I listened to a webinar tonight from an honest super affiliate who makes $30,000 per month from his affiliate sites. There is a thread about his online marketing product in one of the Warrior Forum sections. So I have no problem about the integrity and honesty of the creator of this product and I have no reason to question his honesty and integrity.

    But why would someone create his own product that gives away his own secrets including the wordpress theme and layout that helps him sell so well when he knows that by doing so he is creating competition that makes the very thing he teaches much harder for himself in the future? He is shooting himself in the foot by doing this since what he is doing is working so well and making him so much money. By giving away these secrets he is creating much competition for the very thing that is working so well for him.

    Why would he kill the goose that lays the golden eggs?
    To make more money and it truly is amazing how few people take action on the WSO products they buy.
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  • Profile picture of the author DubDubDubDot
    Let's just assume that he really does pocket $30,000 per month as an affiliate.

    He could lay out exactly what to do in plain black and white to go from $0 to $30,000 per month and it is highly unlikely that anyone would implement the plan from start to finish. That is a lot of money and the work involved is too much for the average consumer of these materials.

    The other possibility is that he isn't making $30,000/mo anymore. His methods may be running out of gas and now he is trying to make up for lost income by selling courses.

    A third possibility is that he is full of crap.


    You should be able to find out which is which by doing some research on him and the sites that he runs.
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  • Profile picture of the author emelef
    1. You're only worth the value that you put back into the industry. So I'd say he's making $30k because he's providing value by telling you his 'secrets'. This is perceived value because it's only valuable if you take action.
    2. An affiliate system like this sounds like buying a franchise - the system and process is already in place for you so it cuts out a lot of work for you.
    3. Competition is good and doesn't really exist. You need to get a mindset of prosperity... there's enough to go around and you'll never really be competition anyway because...
    4. You can't replicate his Unique Selling Point - which is HIM. You need to carve out your own USP in the market. But his system can make it easier for you by the sounds of things. Or you can set it all up yourself if you have time and the skills.
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  • Profile picture of the author goindeep
    No one hear is going to tell you the right answer. Only he can give you that. We can all speculate and from what I have been reading, most people have been guessing correctly but its still a guess.

    My guess without knowing his situation is that he is doing it for more than one reason.

    Like others have already said, he is diversifying his income stream, he is building himself up to be an expert and he is selling, he also knows most people will neve ruse what he says or wont use it the way he uses it in his market and also it goes to show that he is probably not as successful as what he says he is, most of these guys blow up their success, thats just marketing hype or he could just be planning on moving onto something else and is giving his secrets away and making as much as he can before moving on... plenty of different reasons, at the end of the day who cares, just model him if he really is successful.
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