New European Regulations: May 25th - New Rules for Cookie Placement/Implementation
You can read the article here:
BBC News - New net rules set to make cookies crumble
My personal opinion is that with this new rule coming in place CPM models will fall even further behind, which I am very happy to see. Too many companies stand by basic CPM advertising models which just do not work in this current climate.
Instead, CPA models will become more popular, yet revenue share models will probably see a decline with the change.
Other more recent advertising methods such as re-targeting and behaviourial advertising will be very difficult to implement, depending on how strict the rules and regulations are.
This is a very interesting time in Online Marketing, keen to hear other people's opinions on how this will affect online advertising and networks such as Clickbank who depend entirely on a revenue share model based on cookies being issued to the end user on a 60 day basis.
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