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Experienced product creators... sales page question...

by NateRivers
7 replies
I recently revamped my sales page completely for one of my products, and I decided to try a new tactic in an attempt to give myself more chances to get the sale with each prospective buyer...

Instead of a regular "download now" button that goes to Clickbank's order form, it requires an email address and the button is actually an opt-in button that says "download now".

It is NOT a double opt in, so once they put in their email and click the button they do go straight to the Clickbank order form.

IF they complete the purchase, they are automatically unsubscribed from that list, and sent a confirmation email to my buyer's list. Even if they don't confirm they are taken off of the single opt-in list once they buy.

IF they don't complete the purchase, then the next day they'll receive an email a day for five days with a discount offer.

So... my question to the more experienced product creator is: Is this a good strategy or would regular order buttons and an exit pop up be more effective in your wise opinion?

I don't have much data so far, I only set it all up yesterday...

Your opinions would be much appreciated, Thank you in advance.
#creators #experienced #page #product #question #sales
  • Profile picture of the author WillR
    A lot of the more experienced marketers started using this technique over the last few years. What they realized was that a large percentage of people who visit your order form (90% +) will never actually make a purchase the first time around.

    So they created a 2 step order process. Instead of sending people straight to the order form they would first send people to a page that would ask them for their name and email. This page may say something like 'Create Your Account' or similar. It is to give the impression that the page is actually part of the order process - although it isn't really.

    Once they enter their email on that page and 'create their account' they are taken straight to the order form. This then allows you to follow up with those who didn't buy the first time around. You might offer them a discount or whatever.

    If you are using this process I wouldn't start blasting them with an email sequence because they haven't actually knowingly given you permission to contact them. I would just send them an email the next day asking what went wrong with their order, try again here. Maybe a few days after that send them a small discount or inform them of an extra bonus to help push them over the line.

    This technique is still being used quite a lot so I can only imagine it has been successful for those using it.
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    • Profile picture of the author NateRivers
      Originally Posted by WillR View Post

      A lot of the more experienced marketers started using this technique over the last few years. What they realized was that a large percentage of people who visit your order form (90% +) will never actually make a purchase the first time around.

      So they created a 2 step order process. Instead of sending people straight to the order form they would first send people to a page that would ask them for their name and email. This page may say something like 'Create Your Account' or similar. It is to give the impression that the page is actually part of the order process - although it isn't really.

      Once they enter their email on that page and 'create their account' they are taken straight to the order form. This then allows you to follow up with those who didn't buy the first time around. You might offer them a discount or whatever.

      If you are using this process I wouldn't start blasting them with an email sequence because they haven't actually knowingly given you permission to contact them. I would just send them an email the next day asking what went wrong with their order, try again here. Maybe a few days after that send them a small discount or inform them of an extra bonus to help push them over the line.

      This technique is still being used quite a lot so I can only imagine it has been successful for those using it.

      Thanks Will.

      Yeah that's a very good point that they didn't knowingly sign up to receive emails from me.

      I'll probably change it up a little bit in light of that.
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      • Profile picture of the author WillR
        Originally Posted by NateRivers View Post

        Thanks Will.

        Yeah that's a very good point that they didn't knowingly sign up to receive emails from me.

        I'll probably change it up a little bit in light of that.
        Yeah, I mean you don't want to annoy people. Then they definitely won't buy from you. But if they have entered their email as part of the order process then I don't think there is anything wrong with sending them an email the next day asking if something went wrong with their order. Then another email a few days later with one last incentive to push them over the line. After that I wouldn't be doing too much more followup, if any at all.

        If you want to get them on to another list where you can do some more followup then you could even send them a third email just saying thanks again for taking the time to check out the product, I understand it is not for everyone but if you'd like, I have just put this free report together that you can download here.

        You get the idea...
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        • Profile picture of the author NateRivers
          Originally Posted by WillR View Post

          Yeah, I mean you don't want to annoy people. Then they definitely won't buy from you. But if they have entered their email as part of the order process then I don't think there is anything wrong with sending them an email the next day asking if something went wrong with their order. Then another email a few days later with one last incentive to push them over the line. After that I wouldn't be doing too much more followup, if any at all.

          If you want to get them on to another list where you can do some more followup then you could even send them a third email just saying thanks again for taking the time to check out the product, I understand it is not for everyone but if you'd like, I have put this free report together than you can download here...

          You get the idea...
          That's a good idea... Thanks again.
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  • Profile picture of the author Mike McAleer
    I think that this is definitely an effective marketing strategy, however exit pop ups might work better. I think that exit pop ups with deals get buyers to buy more just in my opinion but also you could combine the two and capture their email as they leave or something?
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    • Profile picture of the author NateRivers
      Originally Posted by Mike McAleer View Post

      I think that this is definitely an effective marketing strategy, however exit pop ups might work better. I think that exit pop ups with deals get buyers to buy more just in my opinion but also you could combine the two and capture their email as they leave or something?
      Yeah I've thought about that same thing.. I'm going to test some different variations of it over the next few weeks.

      Thanks for the reply.
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    • Profile picture of the author WillR
      Originally Posted by Mike McAleer View Post

      I think that this is definitely an effective marketing strategy, however exit pop ups might work better. I think that exit pop ups with deals get buyers to buy more just in my opinion but also you could combine the two and capture their email as they leave or something?
      I would never just have an exit popup with a discount in it - it totally devalues the product and the sales process and doesn't start a very good relationship with people.

      It makes you look desperate and deceiving as you were trying to charge them a different price only seconds ago.

      Each to their own but it is never something I would use on my page, especially when you can use the 2 step order process we have talked about above which is going to get you most of the people who are actually semi-interested in buying the product anyway.

      If someone has even a light interest in buying more often than not they are going to click through to the order form.
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