Is 21.43% Amazon conversion good?

Mike Hlatky

13 years ago

Yes, that is very good

Keep it up!

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Adie 13 years ago

Originally Posted by Mike Hlatky

Yes, that is very good

Keep it up!

Wow, that's a motivation....
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O0o0O

13 years ago

That's a good thing. Most Amazon affiliates are converting around 4%. So it looks like you're bringing in good traffic. Keep up the good work, and more importantly, scale it up!

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Adie

13 years ago

Originally Posted by O0o0O

That's a good thing. Most Amazon affiliates are converting around 4%. So it looks like you're bringing in good traffic. Keep up the good work, and more importantly, scale it up!

4%? That's like a adsense CTR..I think people who are getting this low conversion are buying traffic, or placing ads in non-related sites...

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chengnuomima

13 years ago

I think it's quite well,Most Amazon affiliates like me are no more than 10%

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Jason Perez O'Connor

13 years ago

4% for amazon? people who get that can't be doing it right.

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Marketing Merit 13 years ago

Originally Posted by Jason Perez O'Connor

4% for amazon? people who get that can't be doing it right.

Not necessarily Jason. What is your percentage?

I think a lot of it is due to the fact that Amazon only has a 24 hour cookie which is why you really have to target buyers who have their credit card in their hand. (old cliche I know!)

I have had some rare months where conversions have been over 30% but, in the main, I agree that circa 5% is not unusal and is more like the norm.

PS: Just logged into Amazon and my conversion for this month is just under 6%.
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Chris The Traffic Blogger

13 years ago

I get 0% and am clueless as to why. I have relevant books in my niche, sometimes they are the focus of posts on a blog, and yet they are lucky to see a couple of clicks, let alone make a sale. I have no idea how to do it better than the way I am now. I think I may be misjudging what my audience wants, as I am assuming it's marketing books.

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Adie

13 years ago

My site actually has a high percentage of visitors coming from Google and I think this is the reason why I am getting such conversion rate..

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cybernac 13 years ago

I found this post by googling "what is a good amazon conversion?" I was curious myself if my own conversion rate is good, average...whatever. So, reading this thread, I am quite happy with my average 15%. I am interested in knowing the average conversion rate for particular products - mine are all hair and beauty products and I am curious if books or other things have a better average conversion.
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matt5409

13 years ago

is 21% good? it's absolutely fantastic!

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HaydenR

13 years ago

Lol 21% is insane.. Most people can't get more than 10% conversion. Congratulations, means your traffic is extremely targeted.

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kjblitz

13 years ago

21% is insane!! My conversion rate is only around 3% to 4%

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Adie

13 years ago

Thanks for everyone who finds this thread helpful. Yes, this thread says truth and I am getting 21% conversion and planning to replicate what I am doing in the current site............

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BudgetSEO

13 years ago

Its not good, its way too good

Multiply it

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anghook

Banned 13 years ago

Wow,,it's amazing..
When you get $2% is a medium conversion.!

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yssync

13 years ago

I get 0% so 21% sounds super great! Congrats!
...well my sites are only a few days old so hopefully it doesn't stay at 0%...

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Rsberg

13 years ago

I average aroung 6% so if you don't want some of those buyers Ill take them off your hands

Congrats...21% is AWESOME!

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Matt Ward

13 years ago

The thing about Amazon conversion rate is that everyone talks about their rate on the Amazon site as in, people who click to Amazon and then buy something. You could have 1,000 people view your site, 5 of them click on an Amazon link, and all 5 of them buy something. Doesn't mean you had 100% conversion, although that's what your Amazon stats will say. You can also have 5 click, but only 1 person buy 5 different things and you'll still get 100%.

When you give a number like 21.43% conversion, that typically means you had like 9 clicks and 2 sales, right? Not really a very large sample to go by...

Conversion rate, when talked about by Clickbank or CPA promoters, means the number of people that reach your site and then go through with a purchase or email/whatever submit. A real Amazon conversion rate would be the percentage of people that visit your site and then continue to Amazon and buy something.

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Adie

13 years ago

Originally Posted by mattward

The thing about Amazon conversion rate is that everyone talks about their rate on the Amazon site as in, people who click to Amazon and then buy something. You could have 1,000 people view your site, 5 of them click on an Amazon link, and all 5 of them buy something. Doesn't mean you had 100% conversion, although that's what your Amazon stats will say. You can also have 5 click, but only 1 person buy 5 different things and you'll still get 100%.

When you give a number like 21.43% conversion, that typically means you had like 9 clicks and 2 sales, right? Not really a very large sample to go by...

Conversion rate, when talked about by Clickbank or CPA promoters, means the number of people that reach your site and then go through with a purchase or email/whatever submit. A real Amazon conversion rate would be the percentage of people that visit your site and then continue to Amazon and buy something.

I actually did not check the traffic data but checking my amazon data, I got 83 delivered items out of 387 clicks. That's how I get 21.43%. My site has 88% visitors coming from search engines and has about 650 unique per day. I understand what you mean.

Originally Posted by Dave Rodman

This reminds of a tactic a kid would use to get praise. ha.

"Mom, I'm sorry I didn't answer the phone, but I was busy vacuuming all the rooms upstairs"

I hear you and read your posts and I always ignored them.. Reading your posts, I honestly have no idea why are you here or why you posted on this thread.

Originally Posted by Rsberg

I average aroung 6% so if you don't want some of those buyers Ill take them off your hands

Congrats...21% is AWESOME!

Ha ha, no way..

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Dave Rodman

Banned 13 years ago

This reminds of a tactic a kid would use to get praise. ha.

"Mom, I'm sorry I didn't answer the phone, but I was busy vacuuming all the rooms upstairs"

Thanks
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jan roos 13 years ago

21% is more than double the conversion rate I am getting.

Congrats!
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cweber

13 years ago

Originally Posted by Adie

This is the first time I am starting to earn from Amazon and I have no idea what are the standards when it comes to earning. Doing SEO with CPA and having an average of 15% to 18% conversion is fine with me. How about 21.43% Amazon conversion (SEO and not PPC traffic? Is this good?

Thanks,
Adie

Just to clarify, when people come to your site with the amazon ads there are 2 processes in which the visitor takes before they actually buy a product. First they click on your ad which takes them to amazon then they either make the decision and click the buy button on amazon.

Your 21.43% conversion rate, is that of people visiting your site and clicking on your links or is that of the people that click the links and buy the product? there is a big difference there.

Thanks
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Adie

13 years ago

Originally Posted by cweber

Just to clarify, when people come to your site with the amazon ads there are 2 processes in which the visitor takes before they actually buy a product. First they click on your ad which takes them to amazon then they either make the decision and click the buy button on amazon.

Your 21.43% conversion rate, is that of people visiting your site and clicking on your links or is that of the people that click the links and buy the product? there is a big difference there.

Originally Posted by needtoknowmore

21.43% is very hard to believe. I'm not calling you out or anything, but I've never even heard of anyone doing that. This is a single-digits conversion world.

If you really did it, good for you.

I explained above with data...I didn't knew everything about amazon conversions that's why I am asking.. I understand your point though..

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Jerry Roberts

13 years ago

21.43% is very hard to believe. I'm not calling you out or anything, but I've never even heard of anyone doing that. This is a single-digits conversion world.

If you really did it, good for you.

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Mohammad Afaq

13 years ago

Yeah that is fairly normal. I have many sites that are giving me 40-50% conversions on the high end and about 10-15% conversions on the low end.

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Adie 13 years ago

Originally Posted by Mohammad Afaq

Yeah that is fairly normal. I have many sites that are giving me 40-50% conversions on the high end and about 10-15% conversions on the low end.

This is totally a different response from the rest of the comments. Good to know that.
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laurenswuyts

13 years ago

21% is very good!
Keep up the good work

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Mike McAleer

13 years ago

Heck Yeah it is. It is a great conversion rate that I have not seen from anyone else before. Keep up the work.

You must be promoting a good product.

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Adie 13 years ago

Originally Posted by Mike McAleer

Heck Yeah it is. It is a great conversion rate that I have not seen from anyone else before. Keep up the work.

You must be promoting a good product.

Yeah, product is best seller..
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PabloVTB

13 years ago

That's actually very cool man

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PatriciaJ 13 years ago

I put a site up in January that is getting 50% and I've got another site that's nearly 4 years old and that gets zilch despite having a heck of a lot more traffic and clickthroughs than the new site. Different niches, different results.
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cweber

13 years ago

Just out of curosity, what is the price of the product? Is it something that doesn't cost a lot so people will easily whip out a credit card and buy it or is it something a little more expensive so people are a little more hesitant before buying?

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Adie

13 years ago

Originally Posted by cweber

Just out of curosity, what is the price of the product? Is it something that doesn't cost a lot so people will easily whip out a credit card and buy it or is it something a little more expensive so people are a little more hesitant before buying?

I can't really tell whether this range of products are expensive or not because I don't own 1 but these products are only available in Amazon.

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goodmast3r

13 years ago

Mine this month is currently almost 10%, so your is very excelent

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dadamson

13 years ago

Yeah, that is actually an excellent result. Remember that the ultimate priced item to sell on Amazon is around $100-$150...

This varies a bit with different products in different niches but $150 seems to be cheap enough for a lot of people to buy often, but not so cheap that your commissions are low.

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Adie

13 years ago

Originally Posted by dadamson

Yeah, that is actually an excellent result. Remember that the ultimate priced item to sell on Amazon is around $100-$150...

This varies a bit with different products in different niches but $150 seems to be cheap enough for a lot of people to buy often, but not so cheap that your commissions are low.

I am selling products with prices ranges from $16 to $35.

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akira07

13 years ago

Good, keep it up. My conversion rate is under 10% since first time I'm playing Amazon. So, that rate is excellent.

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GeorgR.

13 years ago

Originally Posted by Adie

This is the first time I am starting to earn from Amazon and I have no idea what are the standards when it comes to earning. Doing SEO with CPA and having an average of 15% to 18% conversion is fine with me. How about 21.43% Amazon conversion (SEO and not PPC traffic? Is this good?

Thanks,
Adie

you must have some really, really, REALLY good keywords if that is from SEO alone. And your landing page must be outstanding.

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HorseStall

13 years ago

That is excellent! Please share what you are doing to accomplish such a high conversion rate.

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Adie

13 years ago

yeah, it has a good exact keyword domain and still not on first page of google. going there anyway..

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Ehsan_am

13 years ago

Is this your amazon conversion rate? If this is the rate shown by amazon, then it is pretty normal for the low priced items.

I think many people get confused about the conversion rates in general.

The conversion rate shared by amazon is not your website's conversion rate. It is the conversion rate coming from visitors who have ended on amazon website. This doesn't take into consideration the click through rate that you have on your website.

Let's say you get 2000 uniques per month to your website and have a CTR of 40%. This means that you have sent 800 visitors to amazon. If Amazon converts 10% of those visitors you end up with 80 sales.

Now let's say that you have the same number of visitors coming to your website but instead of a CTR of 40% you have a CTR of 10%. this means that you send 200 visitors to amazon. Now if you convert 20% you'll end up with 40 sales.

As you can see the conversion rate shown by amazon is higher in the second example however you made twice as much sales in the first example.

This is why the amazon conversion rate is quite irrelevant and you should calculate your website conversion and concentrate most of your efforts there. there isn't much you can do once your visitor hits Amazon.

I see people sharing low conversion rates here. To me the higher end products should convert anywhere from 5% up to 10-15% and if you don't get that kind of conversion chances are you are doing something wrong.

The kind of visitor that you send to Amazon is very important. If you have a generic blog about beauty and skin care and use some amazon products in order to ake some affiliate cash, chances are your conversion rate is going to be on the lower end. Your goal as an amazon affiliate is to intercept a buying decision. This is why reviews work great. The bulk of a review site traffic comes from keywords that are brand or model names. Internet searchers who are looking for a specific product are more likely to buy from you.

Another problem you guys might have is to not think on the same level as your average visitor. Someone looking for "cat litter" or "cat litter box" is more likely to read a 200-300 personal review and try to identify himself/herself with the reviewer on the problems he has with his actual "litter". So you just bore him/her if you write 1000 words on that specific litter. some items ares simply not made for long reviews it is really no use to create long boring reviews full of pictures and videos for these items.

Thanks
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Adie

13 years ago

Originally Posted by Ehsan_am

Is this your amazon conversion rate? If this is the rate shown by amazon, then it is pretty normal for the low priced items.

I think many people get confused about the conversion rates in general.

The conversion rate shared by amazon is not your website's conversion rate. It is the conversion rate coming from visitors who have ended on amazon website. This doesn't take into consideration the click through rate that you have on your website.

Let's say you get 2000 uniques per month to your website and have a CTR of 40%. This means that you have sent 800 visitors to amazon. If Amazon converts 10% of those visitors you end up with 80 sales.

Now let's say that you have the same number of visitors coming to your website but instead of a CTR of 40% you have a CTR of 10%. this means that you send 200 visitors to amazon. Now if you convert 20% you'll end up with 40 sales.

As you can see the conversion rate shown by amazon is higher in the second example however you made twice as much sales in the first example.

This is why the amazon conversion rate is quite irrelevant and you should calculate your website conversion and concentrate most of your efforts there. there isn't much you can do once your visitor hits Amazon.

I see people sharing low conversion rates here. To me the higher end products should convert anywhere from 5% up to 10-15% and if you don't get that kind of conversion chances are you are doing something wrong.

The kind of visitor that you send to Amazon is very important. If you have a generic blog about beauty and skin care and use some amazon products in order to ake some affiliate cash, chances are your conversion rate is going to be on the lower end. Your goal as an amazon affiliate is to intercept a buying decision. This is why reviews work great. The bulk of a review site traffic comes from keywords that are brand or model names. Internet searchers who are looking for a specific product are more likely to buy from you.

Another problem you guys might have is to not think on the same level as your average visitor. Someone looking for "cat litter" or "cat litter box" is more likely to read a 200-300 personal review and try to identify himself/herself with the reviewer on the problems he has with his actual "litter". So you just bore him/her if you write 1000 words on that specific litter. some items ares simply not made for long reviews it is really no use to create long boring reviews full of pictures and videos for these items.

I understand what you mean and I think you missed to read my post above as follows.....

"I actually did not check the traffic data but checking my amazon data, I got 83 delivered items out of 387 clicks. That's how I get 21.43%. My site has 88% visitors coming from search engines and has about 650 unique per day. I understand what you mean."

Thanks

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eta32

Banned 13 years ago

I get around a 28% conversion rate promoting small toys on Amazon (under $70). Your CR depends on what you're selling and how targeted your traffic is.

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Enfusia

13 years ago

Great Job!
I only average around 8-9% my item price ranges are around $50 to $600.
The higher priced items typically convert at around 3% and the $50 to $100 items convert at around 11%.

But real world it looks like this.
3,000 ex match searches W/average pos #3 on page 1 = 375 uniques per month 40% CTR on uniques X 8.5% average conversions = 12.75 sales X $8.25 average com = $105.18 per month average per site I build per month.

That's what the real world looks like for me.

Patrick

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Edwards WOrld

13 years ago

Originally Posted by Enfusia

Great Job!
I only average around 8-9% my item price ranges are around $50 to $600.
The higher priced items typically convert at around 3% and the $50 to $100 items convert at around 11%.

But real world it looks like this.
3,000 ex match searches W/average pos #3 on page 1 = 375 uniques per month 40% CTR on uniques X 8.5% average conversions = 12.75 sales X $8.25 average com = $105.18 per month average per site I build per month.

That's what the real world looks like for me.

Patrick

You just said you get 375 UV from being in position #3 out of 3,000 that is super low that sucks...

-EA

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eta32

Banned 13 years ago

That's a great CR for those price ranges!

Thanks

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Is 21.43% Amazon conversion good?

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