Copy that gets readers to click the ads

13 years ago

It depends on what the plan for the site is...

If you have multiple pages on the site all filled with adsense and content, then it would be in your interest to have your readers think your site is worth coming to and so good content is useful...

If you're cranking out a single page adsense site and just want people to click away then creating 'boring' content wouldn't hurt...

Then again, why creat content if it's crappy?? :s

A big part of adsense is your site and ad layout...

Considering most people will only stay on your site for about 7 seconds anyways, having a prominent and relevant ad will do wonders for your ctr...

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nateall

13 years ago

Originally Posted by Marksv

If you're cranking out a single page adsense site and just want people to click away then creating 'boring' content wouldn't hurt...

A big part of adsense is your site and ad layout...

Considering most people will only stay on your site for about 7 seconds anyways, having a prominent and relevant ad will do wonders for your ctr...

This is what I'm going for--- not gibberish content, just uninformative. I will give it a shot.

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NicoleBeckett

13 years ago

Originally Posted by nateall

I am tempted to make the content on my page so useless that information in the ads is actually more attractive then anything on the page...

That can hurt the caliber of ads that are actually placed on your site. After all, the only way that Google can figure out what ads to put where is to evaluate the content on each page. If your content is complete garbage, you may not even wind up with ads that are in your niche, let alone profitable.

Plus, if your content really is that bad, then readers have no reason to stick around on the page. And, if they're not taking time to look around, they definitely won't be clicking on your ads.

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Trisha

13 years ago

A few of my clients make an excellent income with adsense, one I know for sure makes over $15,000/month. I designed dozens of sites for this model, some of my best work. Writers are also hired to create the content, leaving them to only find niches and good keywords. The articles are well written and interesting, Id say about average writing. Some of the sites have forum areas and ability to receive submissions from visitors, even free downloads with a signup form. Sites that you can expand to monetize in other ways and build a real business around.

Ive wondered the exact same thing about content. Maybe if its kinda boring, theyll just click the ads... What I've noticed from successful adsense sites, is that its no different than any other site. Just with the addition of adsense placement exactly as google recommends. But I believe from watching, you want visitors to be informed, engaged and come back to click more ads!

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CDarklock

13 years ago

Originally Posted by nateall

I am tempted to make the content on my page so useless that information in the ads is actually more attractive then anything on the page...

Yep, that's what you do, all right.

What you want on sites like this is a mix of content. You want people to be initially drawn in by content that looks promising but delivers nothing, links to other content that looks promising and delivers nothing, and leads them to click several links on your site leading into more and more useless articles that leave them unsatisfied.

Through basic operant conditioning, they start looking for a link that will satisfy them (you've trained them to click), and the process of elimination ultimately leads them to the ads.

Kind of a dirty trick, though. I used to write for sites like this, and you know how the old saw goes, "the customer is always right." But then it occurred to me that I reserve the right to refuse service to anyone. :p

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Tripsi

13 years ago

Originally Posted by CDarklock

Through basic operant conditioning, they start looking for a link that will satisfy them (you've trained them to click), and the process of elimination ultimately leads them to the ads.

Given that the average attention span when browsing is apparently cruddy, what are the average bounce rates for these sorts of sites? I mean, wouldn't people get frustrated and close the window down long before they click on an ad?

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nateall

13 years ago

Originally Posted by Tripsi

Given that the average attention span when browsing is apparently cruddy, what are the average bounce rates for these sorts of sites? I mean, wouldn't people get frustrated and close the window down long before they click on an ad?

That's a great point. I am now thinking that I have to put in good, relevant content. I was thinking that they would not find the site very interesting, and then maybe if the ad was the most interesting thing, they would be prone to clicking it. But when I think of it from that perspective, it makes more sense to give good content on the site.

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CDarklock

13 years ago

Originally Posted by Tripsi

I mean, wouldn't people get frustrated and close the window down long before they click on an ad?

You'd think so, wouldn't you?

I mean, you can close the tab, close the browser, terminate the process, hit the "back" button, click the "home" button, enter a search query in the toolbar, or simply type another URL in the address bar. That's fully half a dozen ways to leave any site you don't like, and the site can't actually prevent any of them. (Although anything short of terminating the process can be delayed by an exit popup.)

But most people will just click a link on the page instead. At first, they click other articles. When they figure out all the articles are useless, they'll stop clicking articles and click an ad.

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Tripsi

13 years ago

Originally Posted by CDarklock

You'd think so, wouldn't you?

But most people will just click a link on the page instead. At first, they click other articles. When they figure out all the articles are useless, they'll stop clicking articles and click an ad.

Now that is an interesting thing. Have you tried this tactic in multiple industries, and if so how different were the click rates? I suppose a more tech-savvy/cynical user wouldn't click the ad, or wouldn't even linger on the site in the first place?

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Trisha

13 years ago

Originally Posted by CDarklock

But most people will just click a link on the page instead. At first, they click other articles. When they figure out all the articles are useless, they'll stop clicking articles and click an ad.

I know the main goal for the site is adsense revenue, but I would personally want to build useful websites that could eventually be monetized in other ways if the site does exceptionally well in the serps. Knock out a couple sites, let them age and generate monthly adsense income, then build on the ones that are your star performers... or flip them.

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Daniel Harper

13 years ago

Originally Posted by nateall

I am tempted to make the content on my page so useless that information in the ads is actually more attractive then anything on the page...

any thoughts on this?

I think that 99.9999% of your traffic will simply leave out of annoyance.

Besides, why do you want to junk up the internet with garbage?

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seobro

13 years ago

Well, you can get kicked out if you try to get people to click ads with Google Adsense, but that is not the case in amazon. In fact, you can push a product real hard in your page.

Then later on there is a click button for people to buy it from amazon. It is a different strategy, but one that can bring in a lot of money.

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Copy that gets readers to click the ads

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