How lucrative is it to run an all new article directory?

30 replies
Hello Warriors,

With the recent Google slap on content "farms", how lucrative is it for someone to now setup an all new article directory? The assumption here is the owner will ensure that the content going on the site is actually high quality, way higher than what we find on most EZA pages.

If you were to setup an article directory today and had about 50-60 new good quality articles being uploaded on your site everyday, how much would you stand to make? What methods of monetisation would you use? Would do off-page SEO as well, or just rely on quality content on the site?

Bigger Q... Would you take it up? If yes, what would be your biggest reason to take something like this up as your pet project?
#article #directory #lucrative #run
  • Profile picture of the author Alexa Smith
    Banned
    Personally, I wouldn't dream of it.

    Literally thousands of new article directories start off each year. I believe they have an average lifespan of about 3 - 4 months before their owners decide it isn't such a viable business model for most people, after all. Some sit around online, unattended, sometimes until their year's hosting or domain-registration expires, but many are defunct, don't accept or publish anything submitted, and some are no longer indexed anyway.
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  • Profile picture of the author tpw
    Unless you are selling back-end services, then it is not very lucrative.

    EZA and ArticlesBase have millions of articles to drive Adsense, but as a new directory, it will take years for you to reach anywhere near their level of article volume.

    I have three article directories. The only one that is profitable sells back-end services. The other two are just a drain on resources to be honest.
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    • Profile picture of the author moykan
      Originally Posted by tpw View Post

      I have three article directories. The only one that is profitable sells back-end services. The other two are just a drain on resources to be honest.

      Sorry what you mean when you say "sells back-end services"?
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      • Profile picture of the author tpw
        Originally Posted by moykan View Post

        Sorry what you mean when you say "sells back-end services"?

        I sell article syndication.

        A buddy of mine owns an article directory, and he sells ghost writing.

        Another fellow I know who owns an article directory sells SEO tools to his users.

        Another article directory requires payment to put articles into his directory.

        EZA sells premium author services.

        When you are running an article directory, the profits are not with the people who read the articles -- and has never been, but rather the profit potential is with the people who submit the articles.
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        • Profile picture of the author moykan
          Originally Posted by tpw View Post

          I sell article syndication.
          Agree with you, today people make money selling services, and more creative you Are in your Service more u make $$ :-)
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          • Profile picture of the author John Hocking
            I have article directories with thousands of author sudmitted articles that make very little ad revenue.

            My advice to you would be to study the trends (twitter, google) etc and create an original blog on the topic. You can use wordpress to connect the blog posts to twitter,facebook and other social media.

            You will get traffic and more responsive ad revenue or affiliate sells.
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        • Profile picture of the author Daniel Harper
          Originally Posted by tpw View Post


          Another article directory requires payment to put articles into his directory.
          I think this is insane.

          I can't imagine paying someone to publish my work. It's just so counter-intuitive and backwards that it boggles my mind.
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          • Profile picture of the author tpw
            Originally Posted by Daniel Harper View Post

            I think this is insane.

            I can't imagine paying someone to publish my work. It's just so counter-intuitive and backwards that it boggles my mind.

            Maybe so, but people do pay him, and he turned his article directory profitable.

            I paid him too, because he gave me a marketplace with less competitors. And he spent the money to attract a loyal following of publishers looking for content, so in the end, he was able to syndicate my articles quite frequently.
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  • Profile picture of the author moykan
    i just made a new article directory related to travel, i think first you have to find a good niche, then need to be sure that all articles submitted will be unique and all pages must be seo optimized and would be nice that are w3c valid too.

    I don't know if will make some money, but i wanna try it to do some test too and see how the market respond!
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  • Profile picture of the author christopher jon
    You'd have to flip the current directory model and try something new.

    The old method of relying on a massive number of articles and traffic doesn't look very promising at the moment.

    The problem with the EZA model. They took just about anything that was submitted. There was very little investment in quality control. It was great for the owner, he's rich, and it was great for those submitting low quality content but in the long run I don't think the site will ever recover.
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  • Profile picture of the author Mike McAleer
    I don't think that you could make a good profit with it now because in my opinion it will take many years to make that type of money. Think of how long it will take to get submissions to a level of one of the big shot directories.

    If you want to do it, you definitely could. I am just saying it will take some time and effort as anything does...
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  • Profile picture of the author O0o0O
    It can be very lucrative if you find a way to get publishers to share the content on their websites at a faster rate than EzineArticles. Do SEO for about twelve months and you should be in the green.
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    • Profile picture of the author trishworks4u
      UGG - don't go there.

      I have one of those around here somewhere :p

      The novelty of having my very own article directory wore off really quick and the drudgery of reviewing hundreds of articles daily took over.

      If it's a "niche directory" (mine was), it doesn't matter if you limit submissions to just certain categories like "small business", "entrepreneur", etc. You'll still get hemorrhoid and dog whispering articles by the dozen.

      as for monetizing, most small directories are being auto-submitted to and auto-pulled from so no one is really ever ON your site for you to monetize it. It would have to be very specialized, big and successful for you to start making any cash on it.
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      • Profile picture of the author russells
        This isn't a lucrative area at all.

        Article directories aren't dead YET but it won't be long before they're not effective anymore.

        They're not half as effective as what they used to be.
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  • Profile picture of the author 72K.org
    If your talking 50-60 articles updated per day, why not just create a Google news website? Those are MUCH more lucrative than directories ... Get ranked on Google #1 every time you post an article you know how much traffic that is? @#*&loads!
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  • Profile picture of the author LarryHaywood
    Originally Posted by theultimate1 View Post

    Hello Warriors,

    With the recent Google slap on content "farms", how lucrative is it for someone to now setup an all new article directory? The assumption here is the owner will ensure that the content going on the site is actually high quality, way higher than what we find on most EZA pages.

    If you were to setup an article directory today and had about 50-60 new good quality articles being uploaded on your site everyday, how much would you stand to make? What methods of monetisation would you use? Would do off-page SEO as well, or just rely on quality content on the site?

    Bigger Q... Would you take it up? If yes, what would be your biggest reason to take something like this up as your pet project?
    I don't believe your question on how lucrative a new article directory is can be answered honestly. There are a variety of factors which will no doubt effect the outcome of any new site. I don't think anyone can realistically tell you how much you could stand to make by uploading 50-60 articles a day. Again, this would rely on a number of variables. And being a new article directory I wouldn't expect to make anything on it for some time.

    However, there is no reason to not try. You have the advantage of being a new article directory and not having to worry about losing any rankings since you do not have any to begin with. Any rankings you get from here on will be rankings you did not have. What is to lose here?

    Methods of monetization: I personally use Adsense on my new article directory that I just started in Feb. Amazon might be another ad network which could do ok. I'm sure there are plenty of other ways you can monetize the site.

    Yes, I believe you will need to do off-page SEO as well as providing quality articles on your site to be a success. In my opinion you can never do enough backlinking for a site as long as it's natural and not automated junk links. Those may not all be all that bad though. More links the merrier.

    Would I take it up? YES. In fact, I just started a new article WordOODLE.com which is growing so fast I cannot seem to keep up with submissions. The site already has over 2,000 registered users and is only a month and a half old. My biggest reason to take up this project was no doubt the potential a popular article directory has. If you manage to become one of the top article directories you will be sitting pretty.

    In conclusion: I would go for it if you feel you are ready to dedicate yourself to the article directory as it will certainly take a lot of time and effort to get it earning and growing.

    Hope this helps... .02
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    • Profile picture of the author theultimate1
      Originally Posted by LarryHaywood View Post

      Hope this helps... .02
      This absolutely helps a great deal. Thanks for your detailed response.

      I also thank everyone who posted above. Certain factors I didn't consider have shown up by some of your posts on this thread, and that's the best thing about Warrior Forum. Just a thought here (and it's my 'opinion' of course)... too many cooks (in business) don't necessarily spoil the broth.

      Let's take this to a new level... What about a site like Infobarrel? It's an article directory and offers revenue sharing. What about sites like that one?
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      • Profile picture of the author tpw
        Originally Posted by theultimate1 View Post

        Let's take this to a new level... What about a site like Infobarrel? It's an article directory and offers revenue sharing. What about sites like that one?

        Most article directories that do revenue-sharing have one major problem to overcome -- an owner who has no idea how to build traffic to the website.

        Most article directories are a vacuum when it comes to the public viewing articles. As such, what revenue is available to share? Not much.

        Info Barrel is still new on the scene. Most of the other article directories I have seen do this have been out of business for some time.

        The problem is as I indicated before. Unless you can get the same kind of Google Love that EZA or ArticlesBase once had, their are no readers on your site -- there are only people submitting articles.
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        • Profile picture of the author LarryHaywood
          Originally Posted by tpw View Post

          Most article directories that do revenue-sharing have one major problem to overcome -- an owner who has no idea how to build traffic to the website.
          Good point. But for those who can build traffic it could be a very good way to go... IMHO
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      • Profile picture of the author LarryHaywood
        Originally Posted by theultimate1 View Post

        Let's take this to a new level... What about a site like Infobarrel? It's an article directory and offers revenue sharing. What about sites like that one?
        That is how I chose to go with my new article directory. WordOODLE.com shares 50% of its Adsense revenue on all articles and blog posts created by publishers. There are FREE WP plugins to set this up.

        If you want to look them up then check out: Search for The Article Directory plugin and Author Advertising plugin

        Hope this helps.
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        Doing what everyone else is doing? You'll get the same results... 97% fail. Are you a sheep or a wolf? My team and I are changing the game. It's not as hard to make it online as you might think. Let's connect and see if we can help you.

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  • Profile picture of the author visimedia
    article directories have a good leverage: creating unique content by using another people's time and energy. Now you need a creativity on how to monetize your traffic.

    That way you can make article directories to be lucrative.

    it all depends on you!
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    • Profile picture of the author howinfo
      Our article directory is just over a year old and it took some time to get it going but after six months or so it was doing very well in terms of revenues and up to this January when lot of pages got dropped significantly and we lost about 80 percent of the traffic, it is getting slowly back to normal now and it was bit scary experience, but it did help us do change the direction slightly and expand the site and find some other ways to get visitors and unique content in.

      I think if you where to star an article directory it will take some time before you can see some results, you have to be extremely selective what you approve and publish as at first it can be attempting to publish lot of content just to get the article count up but if you concentrate on quality instead of quantity then you could do very well.
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  • Profile picture of the author flexnds
    Ya, not very lucrative. I've had two of them with a total of 40k uniques per month and only making a couple dollars a day. It's also much easier to say SUPER HIGH QUALITY AND THAT YOU WILL MONITOR EVERYTHING. However, that is much easier said than done with all of the spam you will get. And when you are not making any money from it but have to spend 3 hours a day cleaning up the site it's not very fun at all. Not worth the time, but if you wanna give it a try I've got some good templates ready to go that I can give you.

    Also, for promotion all you pretty much have to do is submit your directory to directorycritic.com and it will get plenty of IM'ers submitting articles.
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  • Profile picture of the author Marketing Cheetah
    I agree with Alexa's post. The only way to monetize article directories is Adsense. You need good amount of traffic to monetize them. Managing them also takes a lot of time and surely they are not loved by Google any more.
    I also used to own few article directories and I can tell you they are not so attractive.
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  • Profile picture of the author clothears60
    has anyone Used awebber for user signup? and will this be a decent list?
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  • I have one in the works :] But its more to fill the need to have somewhere to posts Articles on my hobby (which currently there are none). No profit wanted yet.

    But have a think for yourself, the only way you can make cash with directories is either to publish Ads around your site with high CTR, without sacrificing the CTR of your publishers too much (makes them not want to even bother) or to offer some form of premium service.

    Premium services could be:

    Listed highly for a certain period in its category
    Quicker Approval time
    Choice of including your own 125x125 Ad within the article you make for a fee?

    Or any other type of service that you may think others could use.
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    • Profile picture of the author drmani
      Any article directory that can offer a winning deal for their writers
      while still finding a way to be profitable for the owners has a chance
      of surviving, even thriving, in this ever-shifting online environment.

      Like most successful projects online, you've got to be UNIQUE and
      SPECIAL in some way - no longer does the "bigger, cheaper, faster"
      alternative work that well.

      For YEARS, I've considered these ideas, but done little or nothing
      with them, so I'll toss them out in case someone thinks it worth
      trying out - and actually DOES anything with them!

      1. Paid Article Directory - You charge a fee PER ARTICLE posted to
      your directory (kind of like JoeAnt.com charges for directory listing,
      or the Warrior Forum Article directory does per year). Figure out
      what value addition can make it worthwhile for writers to submit.

      2. Niche Article Directory with content re-purposing and revenue
      sharing - You invite niche content submission. You re-purpose that
      content in various creative ways (some ideas: bundle them into an
      ebook and sell on Kindle store, create tighter themed niche minisites
      and sell them on Flippa with a good domain and design, build a
      private blog network and charge a fee for back-link buyers to
      post on them) - AND share your revenues fairly with everyone
      who contributes articles to them.

      3. Niche Article Directory with a book publishing deal tied in.
      Talk to an Indie publisher who will agree to publish a book on
      a topic. Figure out a table of contents, and accept only articles
      that fit that structure. The plus for writers is that they get
      a book deal on the back of their article submission. Get a
      bit creative with this, and you'll have a hit. (For those who are
      War Room members, there's a report by Allen Says about travel
      writing, which is based on doing the same thing using content
      people share on forums, btw!)

      4. Authoritative Articles Directory - Insist on only 1,500 word
      plus articles written by someone with PROVEN expertise in a
      niche - and leverage that into massive publicity for your article
      directory by way of press, interviews and more - making it a great
      deal for recognized experts to submit content to your directory.

      5. Email/Ezine Article Directory - Accept only articles that
      are scripted, formatted and suitable for use by ezine publishers
      as content. Tie up with publishers in the Directory of Ezines
      to accept a feed of articles on a regular basis. Make that
      your selling point, with writers being sure of a syndication
      opportunity for their work.

      I have a few more written down in one of my notebooks somewhere,
      but these are the ones I keep coming back to, thinking about for
      a while, then shelving again for "later".

      Well, "later" never came. Maybe it will - for YOU

      Hope this helps.

      All success
      Dr.Mani
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      • Profile picture of the author Damani Tabor
        I would ask...

        What is the USP (Unique Selling Proposition) of a new directory?

        If there were some cool new features integrated, like a tighter nexus between article marketing and social networking, or something that would encourage a viral spread to beat the competition, then..... it would probably work.
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      • Profile picture of the author tpw
        Originally Posted by drmani View Post

        1. Paid Article Directory - You charge a fee PER ARTICLE posted to
        your directory (kind of like JoeAnt.com charges for directory listing,
        or the Warrior Forum Article directory does per year). Figure out
        what value addition can make it worthwhile for writers to submit.

        I started a project like this, although I never completed it. LOL

        The concept I was working off of was to provide editors similar to EZA, but to provide real editors who offered real help to authors.

        The editors job would be to ensure only the highest quality articles, and if an article had an issue, then the editor would take the time to explain the problem.

        I was running on the basis of charging $1 per submission.

        I believed and still do believe that in that situation, only the best writers would submit, because only the best writers would gamble one dollar on approval.

        And since only the best writers were submitting articles, the occasional need to spend a few more minutes to help the writer would remain profitable, because few other articles would need that level of attention.


        Originally Posted by drmani View Post

        2. Niche Article Directory with content re-purposing and revenue
        sharing - You invite niche content submission. You re-purpose that
        content in various creative ways (some ideas: bundle them into an
        ebook and sell on Kindle store, create tighter themed niche minisites
        and sell them on Flippa with a good domain and design, build a
        private blog network and charge a fee for back-link buyers to
        post on them) - AND share your revenues fairly with everyone
        who contributes articles to them.

        I can see a lot of value for many of your suggestions here, with the right person at the helm.


        Originally Posted by drmani View Post

        3. Niche Article Directory with a book publishing deal tied in.
        Talk to an Indie publisher who will agree to publish a book on
        a topic. Figure out a table of contents, and accept only articles
        that fit that structure. The plus for writers is that they get
        a book deal on the back of their article submission. Get a
        bit creative with this, and you'll have a hit. (For those who are
        War Room members, there's a report by Allen Says about travel
        writing, which is based on doing the same thing using content
        people share on forums, btw!)

        You don't even need an indie publisher to make this work.

        With Kindle, you can develop digital download books and reports.

        With Lightning Source, you can go with Print On Demand (POD) book publishing.

        Just be sure that you have the author's permission to package a book with their content, that you will place for sale. Better safe than sorry.


        Originally Posted by drmani View Post

        4. Authoritative Articles Directory - Insist on only 1,500 word
        plus articles written by someone with PROVEN expertise in a
        niche - and leverage that into massive publicity for your article
        directory by way of press, interviews and more - making it a great
        deal for recognized experts to submit content to your directory.

        Good start. The only downside is that many people will ignore your editorial guidelines, so you will be spending a lot of time, deleting a lot of crap to get to the good stuff.

        Much of that can be automated, but word count is no guarantee of quality.

        Think about a site like Mashable.com. The do it well. They allow people to post articles by invitation only.


        Originally Posted by drmani View Post

        5. Email/Ezine Article Directory - Accept only articles that
        are scripted, formatted and suitable for use by ezine publishers
        as content. Tie up with publishers in the Directory of Ezines
        to accept a feed of articles on a regular basis. Make that
        your selling point, with writers being sure of a syndication
        opportunity for their work.

        This is certainly an area under-served in the marketplace. I have a lot of reach here, but not as much as I think I should have.



        Here is another idea that breaks from the Article Directory mindset, but in the same industry.

        Take on clients who want to add "the best" content to their site, and you will hand-select content for them for a fee.

        Once you get someone under contract, you can go through the existing article directories to find the content that you will recommend or directly place into the clients website.

        I actually know people who do this, who take articles from me.

        One guy, whom I spoke with who does this said he had about 30 clients, and he was getting a lot of content from my site.

        Most of his clients were paying $200 per month for this service. A couple were paying $150, and a couple more were paying $500. The differing rates were based on the amount of content they wanted him to gather for them each month.

        Because he was selecting content for them to publish, his clients were on the fast track to creating authority websites that their users trusted.



        As to Dr. Mani's suggestions and others you have read in this thread, there is more than one way to squeeze a nice living out of the article marketing field.

        Just use your creativity to find new and interesting ways to get your hand on your piece of the pie.
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        Publish Coloring Books for Profit (WSOTD 7-30-2015)
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        • Profile picture of the author RealWiz
          I have been running an article directory since 2005 and I have to say it has been a really rocky road over the last year. Once we got over the initial shock of Panda, we found a great way to use this in our favor. My general directory has made a major comeback after cleaning up the database of a lot of junk articles. I actually think Google did me a favor and got my team motivated to take better care of what they were approving.

          theultimate1 --> I have to tell you that a huge part of my business is in India. Since you are a resident, this may very well be a great opportunity for you! The primary thing you need to concentrate on is the quality of the articles in your directory and the size of the articles.

          You need to make sure the articles are at least 700 words in length. I don't allow any articles under 1,000 words now and it seems to us that this is the sweet spot for getting articles indexed and on the first page of Google. It also helps if you are a niche directory because you become a authority content center rather then an article farm.

          The next thing you need to do is use the correct setup for a directory. If you go with WordPress like I do, you can really develop a heck of a CMS system. Just do yourself a favor and create the site manually. Do not use fantastisco as this has a few open holes hackers can break into.

          Another major deal with article directories is the use of adsense. If you are first starting out with a general directory or even a niche directory, DO NOT add adsense to the site for at least the first three month's. Your site will be dancing a lot and you won't get any of the good clicks. I'm still trying to figure out how we get .01 to .03 cent clicks every once in a while??? But anyway...

          Set the site up, get some traffic going to it using proper SEO techniques! If you are doing a niche article directory, make sure you create about 10 pages. The primary keyword is the main page and then the 10 pages are built around secondary keywords. I could talk forever about marketing an article directory, but your question is if an article directory is worth it and profitable?

          It absolutely is, but you really have to work at it to get it in the green! Think about this as well, most marketers right now are trying to steer clear of the article directory website concept. Most of them are looking for the quick buck and will never find it...

          If you are serious (Just you!) and you want to build an article directory, I have an eBook that will set you up with a killer article directory base. PM me with your email address and I will send the eBook to you. It will help you if you are using Wordpress and want to use the free theme and plugin.

          I hope this helps you decide whether or not you want to try out an article directory. Remember that India is the hot market for article marketing right now!
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