What to charge?
I am sorry if this thread is a little scattered, but I am a little excited/nervous/etc.
Let me begin by telling you my story. I am a partner in a video production company. For the past two+ years, we have slowly been building our clientele, mainly by producing videos for local companies for broadcast on local cable stations. This was nice, but we needed to try to make more income, basically, we needed to make enough to survive.
I began contacting different marketing and SEO companies and telling them that we would produce videos for their clients, which they could sell to their clients for a profit. Up until today, we have had no luck.
Today I was contacted by a company that wants a minute and a half video produced for each of their 100+ products! Herein lies my problem...
I have no idea what to quote this man. Typically, our rates are a follows, $600 for a basic :30 second video - meaning we shoot, edit, add voice over, and any necessary text, we provide a digital and a hard copy of the master, and this is it. $900 for a basic 1:00 minute video with all of the above features, and $1200 for a basic 2:00 minute video with all of the above features. We charge an additional rate for complex motion graphics.
Now, I know i cannot charge $1000 per video. As nice as it would be to have $100,000, I really don't see this guy paying this amount of money for these videos.
Do any of you have any advice as how to go about quoting for these videos?
Any advice would be great!
Thanks!
Matt
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