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Do you have a "rule of thumb" you use when pricing RR, MRR, PLR, etc.?

by Lance K
3 replies
For those of you who sell products, but also sell RR, MRR, and/or PLR to those same products, how do you decide on pricing?

Do you use a simple multiple of the price for a personal use copy? Or just arbitrarily decide? Or what?

Thanks.
#mrr #plr #pricing #rule of thumb
  • Profile picture of the author mdunn123
    When it comes time for me to decide a new product price I look at my competition and see what they're doing. I always position myself as the leader among them in my writing and overall marketing scheme. Because of adding features, abilities etc. I usually start off a little bit higher then my comp. and also base it on the math..what I need to break even if I do this, how much I invested etc.

    BUT from there I test...constantly until I hit the sweet spot and leave it alone. Sometimes you'll hit it just right, but most of the time I highly recommend that you test your pricing point to see which increases and which lowers conversions. That being said, it's not always the cheaper price that will end up in more conversions
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    • Profile picture of the author Lance K
      Thanks, but I'm after pricing for the RR, MRR, and/or PLR in relation to pricing for personal use. I've already established a price for the personal use copy.

      Originally Posted by mdunn123 View Post

      When it comes time for me to decide a new product price I look at my competition and see what they're doing. I always position myself as the leader among them in my writing and overall marketing scheme. Because of adding features, abilities etc. I usually start off a little bit higher then my comp. and also base it on the math..what I need to break even if I do this, how much I invested etc.

      BUT from there I test...constantly until I hit the sweet spot and leave it alone. Sometimes you'll hit it just right, but most of the time I highly recommend that you test your pricing point to see which increases and which lowers conversions. That being said, it's not always the cheaper price that will end up in more conversions
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      "You can have everything in life you want if you will just help enough other people get what they want."
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  • Profile picture of the author googleplex
    Yeah looking at your competition is always a good way to help determine a price but when I'm selling Resale rights I also look at how much of those I can sell, because at a certain point your creating more compeition for yourself.

    So if your going to be selling tons and tons of RR then I would usually up the price higher to avoid having tons and tons of competition, it all depends on what your comfortable selling it at, how much you expect to make from it all, and how long you expect to make money from the product before it dries up.
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