A Piece of String and 10 Percent Conversions - Am I Out Of My Gourd?

by Jill Carpenter

Posted: 13 years ago 11 replies

INTERNET MARKETING

Well, I will answer the question - yes, I am likely out of my gourd.

But I'm working on a product right now and I was just figuring out pricing and guessing on conversions and wondering -

I have a keyword rich domain that gets over 4k searches a month. I'm wondering if it is too much to expect a 10 percent possible conversion rate if I can rank #1 in the Big G?

Should I be thinking lower numbers?

(at 10 percent I would be over the top elated with my price point.

)

#conversions #gourd #percent #piece #string

petelta 13 years ago

10% conversion click through to sales page, 10% optin rate, or 10% sale conversions?

I see about 10% optin conversions from organic search engine traffic straight to a homepage (not a squeeze page)...about 1-2% click thru to a sales page link. Sales from the click thrus are your average 2%...optin sale conversions are a different story though.

I guess it would depend on what business model you are using.

Travis
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72K.org

13 years ago

It would all depend on the copywritten content and of course like what Travis mentioned, the business model that you are using. Conversion ratios are affected by the marketer

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Jill Carpenter

13 years ago

Originally Posted by 72K.org

It would all depend on the copywritten content and of course like what Travis mentioned, the business model that you are using. Conversion ratios are affected by the marketer

Well, the goal would be to get 10 percent to actually purchase.

I can rank (I think) based on preliminary findings on the competition that is there.

I have pricing that will be lower than the competition and what is looking like it will be a great product with some fantastic opportunity for back end sales as well in several directions.

I agree, the sales letter is going to make or break me.

It is not IM niche - so not going to be a hypey sales letter.

And honestly if I even get 1-2 percent a month to translate into sales I'll be quite happy.

I'm not worried about getting the traffic in there once I feel ready with the site - I can drag them in by more than just direct searches for the keywords and not afraid to buy some if things are looking good.

Thanks

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eta32 Banned 13 years ago

Just becuase you rank #1 doesnt mean you convert better.
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- Jill Carpenter 13 years ago
  
  Originally Posted by eta32
  
  Just becuase you rank #1 doesnt mean you convert better.
  
  No, I know that - but looking to see if anyone has had a super duper converting type sales letter that got them a solid 10 percent of the clicks that actually hit the landing page.
  
  If I rank #1 it will however be less money to spend on advertising.
  
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Cliff_OBA 13 years ago

I have not noticed a measurable conversion change from being #1 vs. slightly lower. Higher volume, yes, but not better conversions.

As for the 10% in general, I agree with the others in terms of the factors that will determine it.

Regardless, good luck!
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- Alexa Smith Banned 13 years ago
  
  People will say that "it depends on this" and "it depends on that" and so on, and of course they're all right.
  
  But I'm going to stick my neck out and say that 10% conversion to sales is a very high number, and it's asking a lot, and I'm finding it difficult to envisage circumstances where I'd be using that as my own target. And I'm saying that knowing that you'll have judged the whole thing very well in the first place and that you'll do it better than 99% of people would, Jill. It's just a high figure - "in abstract" (and maybe in reality!).
  
  Originally Posted by Jill Carpenter
  
  Should I be thinking lower numbers?
  
  Knowing no details, call me a skepchick but I say "yes".
  
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eta32 Banned 13 years ago

[DELETED]

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- Bill Farnham 13 years ago
  
  Originally Posted by eta32
  
  ban me I dare you
  
  We aim to please here...
  
  Jill,
  
  Are you saying you would convert 400 out of the possible 4,000 search requests?
  
  One thing I've seen over time is that anyone who is targeting a keyword/phrase will search that keyword/phrase over and over again. So if there are 100 people targeting that keyword/phrase there's possibly half your searches right there.
  
  And folks wonder why a #1 ranking produces almost no sales sometimes.
  
  ~Bill
  
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  Bill Farnham 13 years ago
  
  Originally Posted by scoopy
  
  Whats your advice then what should one do ? To build a legit business long term.
  
  Well, that would depend on your business model.
  
  I have an ecommerce store and most of my business comes from repeat customers who have either found us on the web through search or PPC, or have been referred by other customers. And, of course, every week we pick up new customers who generally turn into repeat customers because we provide superior service over our competitors.
  
  That's according to our customers, btw, most of them have come to us from the other big players in the niche, and found us to be more user friendly. Which, btw, is our USP. Ah, the stories we hear...
  
  If you really want to grow a business for the long term, a good way to do it is to be sure your customer retention rate is in the high percentiles. If you are relying on new customers for every sale you make you will no doubt feel a lot more frustrated than folks who can rely on a steady demand for their products or services from those who are accustomed to shopping/buying from them.
  
  Keyword/phrases aren't magic, they are simply a window into what others are looking for. The problem arises when the window gets fogged by all those 'marketers' looking out.
  
  HTH,
  
  ~Bill
  
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DogScout 13 years ago

1-2% 'average' sales conversion includes 97% 'unsuccessful marketer rate'? So for a 'successful' marketer, conversions should average what? 10-40%? 33% or so clicks from a position 1 listing & a 33% conversion... seems like it is possible? But yeah, sales page will make or break, not a good place to skimp?
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DogScout 13 years ago

500 million on Facebook, Youtube, Amazon, the list goes on. It is even still possible to get 1 cent clicks from the content network with some testing.

Whats your advice then what should one do ? To build a legit business long term.

Don't rely on search engines for more than 20% (or so) of your traffic!
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