Expanding Your Marketing Knowledge - Don't Be The Man In A Cave

Ideas aren't new, this one comes from Plato

So my question and challenge to you is:

Are you taking advantage of all of the information available to you?

The internet is packed with information. Just about anything you want to know or learn is out there if you take the time to find it.

I follow a lot of forums, blogs and niche specific websites to learn everything I can regarding business and internet marketing. From white to black hat, from mainstream marketing to adult. I'm not practicing everything I learn but I want to be as informed as possible.

By limiting your sources of information it's easy to become the man in the cave with a narrow view of the world or in this case a limited view of internet marketing.

I'll pick on the Warrior Forum a little

This forum excels at article marketing, it's what the majority of the regulars here practice and is the style of marketing that seems to be endorsed the most. The recent google changes effecting article directories have this forum in an uproar while on some other marketing forums it's not an issue because those forums aren't as focused on article marketing.

My point,

If you're casting a wider net and gathering information and ideas from a greater number of sources you are better equipped to develop a stronger marketing strategy. You'll react quicker to change and you won't be relying on a single marketing technique. You're not going to be stuck thinking "What do I do now" because your only ship has sunk. You want a fleet of ships and they aren't all battleships.

What happens if the aweber database is hacked and lost? Can you maintain a steady income without your list?

So really, my point,

Are you learning as much as you can from a variety of sources or are you stuck in a cave stubbornly sticking to what you know? Knowledge is power, take advantage of all the information freely available to you.

Now take that information and use it.

Build a list, get a couple of SEO adsense sites up and running, submit articles to article directories that link to squeeze and sales pages, create a product of your own, learn how to draw traffic from multiple sources besides search engines. I'm just scratching the surface here. Diversify your internet marketing portfolio.

And more importantly, have a great Saturday. Why are we working on the weekend?