Increasing traffic/sales in a narrow wedding niche
First of all, my site started out as an SBI site in 2009 but after I sold its "parent" site in Dec. 2010, I moved the spun the bookmarks off onto their own domain and another host to save a little money. I learned a great deal in the year and a half I was with SBI about keyword research, optimization, etc., etc., and for the main page and a couple of tier 2 pages I've already got a PR2 rank.
Google Webmaster tools shows 683 links back to my site. My Alexa rank is continuously improving, up to 418,622 from the 700,000s earlier this year. I've made a couple sales recently, most notably shipping an order to the UK last month!
My goal is to be making at least $100/day average (minimum) from my bookmark sales alone. The site is only optimized with my own products (the bookmarks) and the PopShops, nothing else as I didn't want to get into Google AdSense, thereby driving people away from site to my competitors.
A couple of days ago I finally got my WordPress blog set up, and today I finally got it looking the way I want it, more closely resembling my static site.
So this is what I've been doing for marketing, besides the site's own content, to drive traffic and hopefully sales:
1. Articles
2. Blog posts
3. Quality link exchanges with relevant sites in my industry (but not direct competitors)
4. Twitter
5. Facebook
6. Guest posts/articles on other sites/blogs
7. Free listings on some wedding directory sites as a vendor
So I guess I just need a bit of reassurance from some marketing pros that with my niche I'm headed in the right direction and I just need to be patient, all of my hard work will pay off. I've only been at this heavily since this past January, after I sold my former SBI site.
Thanks!
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