Valuable Marketing Article About My Wife
This article contains new cutting edge marketing insights. It might as well have been written about my wife:
What Gilt Groupe has learned (so far) about tablet retailing | Shop.org Blog
Key points to ponder:
- Buyers with money moving their shopping habits from computers to the iPad.
- Women shopping in bed when they wake up and before going to sleep.
- Beautiful pages that feel more like an editorial than a product page. My addition: scrolling where you are looking with your finger may be more interactive and conducive to buying than scrolling with a mouse.
- Although not mentioned in the article, the daily "ding" when a new sales offer appears on the ipad seems to be highly addictive. Something very similar: the daily WSO email.
What Gilt Groupe has learned (so far) about tablet retailing | Shop.org Blog
Key points to ponder:
- Buyers with money moving their shopping habits from computers to the iPad.
- Women shopping in bed when they wake up and before going to sleep.
- Beautiful pages that feel more like an editorial than a product page. My addition: scrolling where you are looking with your finger may be more interactive and conducive to buying than scrolling with a mouse.
- Although not mentioned in the article, the daily "ding" when a new sales offer appears on the ipad seems to be highly addictive. Something very similar: the daily WSO email.