Saturation Is A Stupid Myth And Here Is Your Proof

Steven Wagenheim · 12-10-2008, 08:15 AM

This is actually kind of a rant, but I'm really getting tired of people asking,

(in my most annoying whiny voice)

"If you sell 100 of these won't there be saturation?"

Okay, if you freaking know anything about KEI, you know that anything
above 100 is good.

So let's say we have a keyword that gets 10,000 monthly searches and has
100,000 competing sites.

The formula:

(monthly searches/competing sites) X monthly searches

Translates to:

10,000/100,000 X 10,000 = 1,000 KEI

How many products would I have to sell revealing this niche to bring the
KEI below 100? Any math whiz geniuses out here?

Well, what you do is you set your KEI to 100. You replace the 100,000
with Y and then solve for Y

So you get:

10,000/Y X 10,000 = 100

You want to get Y by itself so you multiply both sides by Y to start and
you get

10,000 X 10,000 = 100Y

let's do some math on the left side

100,000,000 = 100Y

Now divide both sides by 100

1,000,000 = Y

There you have it. To get down to a KEI of 100, there would have to
be 1,000,000 competing sites.

How many did we start with?

100,000

So I would have to sell 900,000 copies of the product in order for this
market to no longer be viable.

Do you now see how absurd the question of saturation is?

I hope this math lesson has been helpful to you.

akaelo · 12-10-2008, 08:21 AM

I love this! Talk about taking the fear out of the equation. . .

Gotta love math - it's funny how people forget that it's not like everybody's site is going to show up on the same page of search results. There's a big wide web out there folks!

Kenneth Fox · 12-10-2008, 08:45 AM

Great point Steven and that's not including the fact that around 75% of
the people that purchase won't take any action so the saturation part
becomes moot.

As far as people asking this question, that is a whole different story and
will continue to repeat itself as long as new people enter the marketeting
arena.

Travis Wade · 12-10-2008, 08:52 AM

Wow... Math before lunch. My brain had a cramp. But, you do make a very good point. Clearly people worry too much about saturation. If you do your homework you will be fine.

12-10-2008, 08:15 AM	#1
Steven Wagenheim Content & Copywriting Wiz War Room Member Join Date: Dec 2006 Location: Roselle, NJ, USA Posts: 16,394 Blog Entries: 11 Thanks: 1,531 Thanked 6,192 Times in 2,288 Posts Social Networking	Saturation Is A Stupid Myth And Here Is Your Proof This is actually kind of a rant, but I'm really getting tired of people asking, (in my most annoying whiny voice) "If you sell 100 of these won't there be saturation?" Okay, if you freaking know anything about KEI, you know that anything above 100 is good. So let's say we have a keyword that gets 10,000 monthly searches and has 100,000 competing sites. The formula: (monthly searches/competing sites) X monthly searches Translates to: 10,000/100,000 X 10,000 = 1,000 KEI How many products would I have to sell revealing this niche to bring the KEI below 100? Any math whiz geniuses out here? Well, what you do is you set your KEI to 100. You replace the 100,000 with Y and then solve for Y So you get: 10,000/Y X 10,000 = 100 You want to get Y by itself so you multiply both sides by Y to start and you get 10,000 X 10,000 = 100Y let's do some math on the left side 100,000,000 = 100Y Now divide both sides by 100 1,000,000 = Y There you have it. To get down to a KEI of 100, there would have to be 1,000,000 competing sites. How many did we start with? 100,000 So I would have to sell 900,000 copies of the product in order for this market to no longer be viable. Do you now see how absurd the question of saturation is? I hope this math lesson has been helpful to you.
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12-10-2008, 08:21 AM	#2
akaelo Writer & Editor Join Date: Nov 2008 Location: Missouri Posts: 35 Thanks: 2 Thanked 4 Times in 3 Posts	Re: Saturation Is A Stupid Myth And Here Is Your Proof I love this! Talk about taking the fear out of the equation. . . Gotta love math - it's funny how people forget that it's not like everybody's site is going to show up on the same page of search results. There's a big wide web out there folks!

12-10-2008, 08:45 AM	#3
Kenneth Fox HyperActive Warrior War Room Member Join Date: Oct 2005 Location: Lombard, Illinois Posts: 286 Thanks: 62 Thanked 25 Times in 14 Posts Social Networking	Re: Saturation Is A Stupid Myth And Here Is Your Proof Great point Steven and that's not including the fact that around 75% of the people that purchase won't take any action so the saturation part becomes moot. As far as people asking this question, that is a whole different story and will continue to repeat itself as long as new people enter the marketeting arena.
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12-10-2008, 08:52 AM	#4
Travis Wade Active Warrior War Room Member Join Date: Nov 2007 Location: USA Posts: 99 Thanks: 1 Thanked 1 Time in 1 Post	Re: Saturation Is A Stupid Myth And Here Is Your Proof Wow... Math before lunch. My brain had a cramp. But, you do make a very good point. Clearly people worry too much about saturation. If you do your homework you will be fine.