Saturation Is A Stupid Myth And Here Is Your Proof

2 replies
This is actually kind of a rant, but I'm really getting tired of people asking,

(in my most annoying whiny voice)

"If you sell 100 of these won't there be saturation?"

Okay, if you freaking know anything about KEI, you know that anything
above 100 is good.

So let's say we have a keyword that gets 10,000 monthly searches and has
100,000 competing sites.

The formula:

(monthly searches/competing sites) X monthly searches

Translates to:

10,000/100,000 X 10,000 = 1,000 KEI

How many products would I have to sell revealing this niche to bring the
KEI below 100? Any math whiz geniuses out here?

Well, what you do is you set your KEI to 100. You replace the 100,000
with Y and then solve for Y

So you get:

10,000/Y X 10,000 = 100

You want to get Y by itself so you multiply both sides by Y to start and
you get

10,000 X 10,000 = 100Y

let's do some math on the left side

100,000,000 = 100Y

Now divide both sides by 100

1,000,000 = Y

There you have it. To get down to a KEI of 100, there would have to
be 1,000,000 competing sites.

How many did we start with?

100,000

So I would have to sell 900,000 copies of the product in order for this
market to no longer be viable.

Do you now see how absurd the question of saturation is?

I hope this math lesson has been helpful to you.
#myth #proof #saturation #stupid
  • Profile picture of the author akaelo
    I love this! Talk about taking the fear out of the equation. . .

    Gotta love math - it's funny how people forget that it's not like everybody's site is going to show up on the same page of search results. There's a big wide web out there folks!
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    • Profile picture of the author Kenneth Fox
      Great point Steven and that's not including the fact that around 75% of
      the people that purchase won't take any action so the saturation part
      becomes moot.

      As far as people asking this question, that is a whole different story and
      will continue to repeat itself as long as new people enter the marketeting
      arena.
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  • Profile picture of the author Travis Wade
    Wow... Math before lunch. My brain had a cramp. But, you do make a very good point. Clearly people worry too much about saturation. If you do your homework you will be fine.
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