Would you consider this good? And how to make it better?
I am applying a number of principles that I have learned from 'Internet marketing'.
So far, for one product I've really been focused on, these are the stats:
a) If I get them to the opt-in page, (which is a 2nd page on my site), I get a 97% opt-in rate. However, if I take in to account traffic to first page, *then* to the opt-in page, an estimate (if my traffic stats are accurate, as they are slight estimates since the log software is not 100% accurate) would be roughly a 10% opt-in rate. (How I have it set up it wouldn't really make sense to have the opt-in form on the first page).
b) Of the opt-ins I *do* get, I have a roughly 7% purchase rate. (I.e., so for every 100 people who opt-in, 7 people will purchase).
c) At the moment, the traffic is not yet significant enough that I can do things like split testing headlines, etc (because it would be difficult to track/statistically insignificant, etc. I am not yet at the 1000 unique visitor's/day).
So my question is: (a) Based on your own sites, as a metric, would you consider this good, or could be much better?
And (b) what would you do to improve it?
At the moment. the funnel is basically like this (it is a software product, not an e-book/course):
a) User goes to site -> gets a free (full) trial version providing they opt-in
b) They get several autoresponder messages, basically talking about the product, (real) testimonials are included
c) Customer service is excellent, any questions are promptly answered (i.e., literally within 24 hours, if not within 5 minutes)
However, some people don't "see" the benefit. I.e., it is a 'delayed gratification' type of product. (I.e., it would like be doing SEO. If you make SEO changes, while sometimes you might see results within 1-2 weeks, genearlly speaking you won't see significant results say until 2-3 months down the road). The response I've gotten from some (who seem to be sitting on the fence) -- is that they don't "see" the immediate results (even though I've let them know it takes time). Any suggestion on how to connect with these people?
I am thinking I may also try the moneyback guarantee... However any other suggestions on what to do to increase conversions, etc, would be appreciated.
Thanks,
John
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