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03-16-2011, 06:41 PM
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| Active Warrior Join Date: Oct 2009
Posts: 63
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|  FB Ads: promoting an FB page
This is the first time I'm advertising a FB page and I just learned that the ad automatically uses the page's title as the ad title. I assume I can just switch the destination to External URL to skip around this (the only downside I see is that the URL will show up in the ad as facebook.com/xxxxx.). But it has me wondering... is there any benefit to using the page as the destination? Does it track Like conversions or something? Is the ad placement different?
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03-16-2011, 07:30 PM
| #2 |
| President & CEO War Room Member  Join Date: Feb 2011
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| Re: FB Ads: promoting an FB page
The only difference I've seen between external URLs and Facebook Pages is the cost per click. The Cost Per Clicks for ads promoting Facebook Like Pages are typically lower than your Cost Per Clicks for the same kinds of ads promoting an External URL. I'm not sure why that's the case, but that has been my experience during split tests.
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| ads, facebook ads, facebook page, page, promoting |
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