Nobody WANTS to give you money

27 replies
It is very important to recognize that nobody will go out of their way to give you money. You have to make it as painless for them as possible.

Its sounds like common sense, but I think most of people, including myself, often overlook this simple point.

For example I run a charitable website, where I give out tons of value to people for free. I used to expect people to reciprocate, and give me donations, click on my ads, or pay you back in any other way. But I did not make it convenient for them, and 99.9% of people did nothing. They would read my free content and move on.

I am not saying that "Free" is bad. I am saying "Free" alone will not make you money, unless you will find an easy way for your readers to make you money.

As a new person I had a lot of thoughts like: "I am not going to place an ad at the top of my site, because I don't want to appear like I am trying to make money of them". Or "I don't want to include my affiliate link, because I don't want people to think that I am trying to make money of them".

And then I would think. "If they really like my site, they will click on my ads, they will use my amazon affiliate link hidden somewhere at the bottom of the page, they will look for my donate button, hidden somewhere on my site" Well some people do that. Most people don't.

I think it was a very negative thought pattern, and I wanted to communicate it to others.

It is important to realize, that unless you include your affiliate links, unless you place your ads in the places where people will click them, unless you offer them products, you will not get paid much.
#give #money
  • Profile picture of the author RustyF
    That's true but you can make money by giving away things free. I know someone making a grand a day doing just that. What he gives is pretty much one thing but it is good.
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    • Profile picture of the author feedtherightwolf
      Originally Posted by RustyF View Post

      That's true but you can make money by giving away things free. I know someone making a grand a day doing just that. What he gives is pretty much one thing but it is good.
      Adsense I am guessing?
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    • Profile picture of the author BloggingPro
      Originally Posted by RustyF View Post

      That's true but you can make money by giving away things free. I know someone making a grand a day doing just that. What he gives is pretty much one thing but it is good.
      Bingo.

      For example I run a list in a women's interest niche. The only thing I ever promote is coupon codes and free shipping.

      I am giving them ease of access to coupon codes for free, yet all of my links within the "newsletter" have my aff link embedded.

      Friday's are really good days!
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      • Profile picture of the author feedtherightwolf
        Originally Posted by BloggingPro View Post

        Bingo.

        For example I run a list in a women's interest niche. The only thing I ever promote is coupon codes and free shipping.

        I am giving them ease of access to coupon codes for free, yet all of my links within the "newsletter" have my aff link embedded.

        Friday's are really good days!
        Exactly, but you are giving them what they WANT (free coupons) and they don't mind that you get paid along the way through your affiliate link. But how many of them would go out of their way to click on your affiliate link because they "love your list and free tips that you provide". Not many.

        Like I said, it is common sense. But it is important to realize, that unless you include your affiliate links, unless you place your ads in the places where people will click them, unless you offer them products, you will not get paid.

        May be I am the only one out there, but as a new person I had a lot of thoughts like: "I am not going to place an ad at the top of my site, because I don't want to appear like I am trying to make money of them". Or "I don't want to include my affiliate link, because I don't want people to think that I am trying to make money of them".

        And then I would think. "If they really like my site, they will click on my ads, they will use my amazon affiliate link hidden somewhere at the bottom of the page, they will look for my donate button, hidden somewhere on my site" Well some people do that. Most people don't.

        I think it was a very negative thought pattern, and I wanted to communicate it to others.
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        • Profile picture of the author RustyF
          Originally Posted by feedtherightwolf View Post

          Exactly, but you are giving them what they WANT (free coupons) and they don't mind that you get paid along the way through your affiliate link. But how many of them would go out of their way to click on your affiliate link because they "love your list and free tips that you provide". Not many.

          Like I said, it is common sense. But it is important to realize, that unless you include your affiliate links, unless you place your ads in the places where people will click them, unless you offer them products, you will not get paid.

          May be I am the only one out there, but as a new person I had a lot of thoughts like: "I am not going to place an ad at the top of my site, because I don't want to appear like I am trying to make money of them". Or "I don't want to include my affiliate link, because I don't want people to think that I am trying to make money of them".

          And then I would think. "If they really like my site, they will click on my ads, they will use my amazon affiliate link hidden somewhere at the bottom of the page, they will look for my donate button, hidden somewhere on my site" Well some people do that. Most people don't.

          I think it was a very negative thought pattern, and I wanted to communicate it to others.
          So you want donations and that's it? I think your going to loose money.

          They guy I'm talking about is very well known.

          He gives a 150 page eBook for newbies, then gives them a surprise the next day with about 30 videos that also teach the same things.

          He follows that up with a years worth of newsletter, all free.

          Yes, he sends you to his site to sign up for his coaching course at $37 a month. And he's making over 1000 dollars a day doing this. I've never seen him hard sell anything.

          He just gives away. Impresses people with what he gives away and then they buy in droves. I bought it myself. Now I promote it using his email list.

          I've had sites up for more than 10 years. I've had 2 donations for a total of $15. I don't even bother with donation links any more.

          The ONLY way you're going to get donations is by interacting with users and make them understand it will go away without their support. So once again you're selling.

          Trying to make money in IM without selling just isn't going to work.

          And those ads wont make you a lot unless you have a LOT of traffic. If you do have a lot of traffic and don't want to put ads on your site, maybe you should go into selling sites. Someone else will make money with it if you have traffic.
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          • Profile picture of the author feedtherightwolf
            Originally Posted by RustyF View Post

            So you want donations and that's it? I think your going to loose money...

            ...

            The ONLY way you're going to get donations is by interacting with users and make them understand it will go away without their support. So once again you're selling.

            Trying to make money in IM without selling just isn't going to work.

            And those ads wont make you a lot unless you have a LOT of traffic. If you do have a lot of traffic and don't want to put ads on your site, maybe you should go into selling sites. Someone else will make money with it if you have traffic.
            Exactly my point, thank you.
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  • Profile picture of the author Frank Donovan
    Originally Posted by feedtherightwolf View Post

    Just don't expect people to reciprocate, and give you donations, or pay you back in any other way. 99.9% of people will not.
    Actually, the urge to reciprocate is very powerful within most people. This has been demonstrated by many; most notably, perhaps, by Cialdini.

    But if you've ever received a Christmas card from someone you haven't sent one to, you'll recognize the effect.

    Many marketers use this principle in their promotions - and it's often been mentioned that Charities notice a significant improvement in donations when they include a pen or similar "gift" in their mail-outs.

    The trick, as ever, is to get the balance right.


    Frank
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    • Profile picture of the author feedtherightwolf
      Originally Posted by Frank Donovan View Post

      Actually, the urge to reciprocate is very powerful within most people. This has been demonstrated by many; most notably, perhaps, by Cialdini.

      Frank
      That is 100% true, but in my experience I found that reading free content on internet does not trigger that response. In my experience, people need to feel that they are getting something "personal" in order to reciprocate.

      Like a personal email response, or a special offer for members of a group, anything that stands out.

      May be your experience is different though.
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      • Profile picture of the author BloggingPro
        Originally Posted by feedtherightwolf View Post

        That is 100% true, but in my experience I found that reading free content on internet does not trigger that response. In my experience, people need to feel that they are getting something "personal" in order to reciprocate.

        Like a personal email response, or an special offer for members of a group, anything that stands out.

        May be your experience is different though.
        Might be the niche. I have several good webmaster friends that run web-comics and they have some donate buttons at the bottom of each page. Some of them do quite well for themselves with that little donate button.

        Community is key and is something that I think a lot of marketers don't really understand or aim for. I have no doubt that many of the women on my list would come seek me out elsewhere if my list disappeared.

        I've created a "perceived value" in my newsletter and after-all perception IS reality.
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        • Profile picture of the author feedtherightwolf
          Originally Posted by BloggingPro View Post

          Might be the niche. I have several good webmaster friends that run web-comics and they have some donate buttons at the bottom of each page. Some of them do quite well for themselves with that little donate button.
          Exactly my point. I am not saying that offering free quality content doesn't work. I am saying that you have to make sure that you include a way for you to get paid.

          Like a donation button at the bottom of each page, instead of being hidden somewhere on their site.
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      • Profile picture of the author Frank Donovan
        Originally Posted by feedtherightwolf View Post

        That is 100% true, but in my experience I found that reading free content on internet does not trigger that response. In my experience, people need to feel that they are getting something "personal" in order to reciprocate.
        Good point. It's a question of how that free content is packaged.


        Frank
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  • Profile picture of the author Andyhenry
    Originally Posted by feedtherightwolf View Post


    Re: Nobody WANTS to give you money
    Sorry - I know that you actually think that generalisation is true, but it's not true in all situations.

    Here's an example - http://www.warriorforum.com/main-int...ey-online.html

    I gave some warriors some money - why? Because I wanted to. What did I want in return? Nothing!!!

    Want another example:

    http://turntoandy.com/blog/2011/02/o...ration-win-100

    Yeah - I asked for something. Something free, but actually I just wanted to give some people some money, and never really wanted anything in return - I just know that saying "I want to give you money" makes some people think you're up to no good

    Andy
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    nothing to see here.

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    • Profile picture of the author feedtherightwolf
      Originally Posted by Andyhenry View Post

      Sorry - I know that you actually think that generalisation is true, but it's not true in all situations.

      Andy
      Sorry, I should have labeled this post 99% of the people will not go out of their way to give you money.

      But they are some who will. Personally I too donate 5% of my income to charities, and don't want anything in return. But even then, its the charities who work hard to get in front of me at the right time, who usually get the money.
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      • Profile picture of the author RyanAndrews
        Totally the opposite for me. I've already decided which causes are worthy, and literally no amount of begging, guilt-tripping or advertising will change that.
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        • Profile picture of the author feedtherightwolf
          Originally Posted by RyanAndrews View Post

          Totally the opposite for me. I've already decided which causes are worthy, and literally no amount of begging, guilt-tripping or advertising will change that.
          Well, I didn't suggest that "begging, guilt-tripping or advertising" would help an unworthy cause.

          But I do suggest that a worthy cause still has to market itself properly in order to get the money. Some causes to go viral on the pure word of mouth, but I wouldn't bet on that if I was a charity trying to make a difference.
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          • Profile picture of the author Andyhenry
            Originally Posted by feedtherightwolf View Post

            Well, I didn't suggest that "begging, guilt-tripping or advertising" would help an unworthy cause.

            But I do suggest that a worthy cause still has to market itself properly in order to get the money. Some causes to go viral on the pure word of mouth, but I wouldn't bet on that if I was a charity trying to make a difference.
            I think you're trying to shoe-horn everything to fit your model.

            I also give to charity but they never did any marketing to get in front of me so I know that's not what got them my money.

            I know what you're trying to say - but it doesn't apply to everything so i think you just over-generalised.
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            nothing to see here.

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  • Profile picture of the author iamsuneel
    It's not always true.

    99% of people are ready to shell out at least a little amount of money for a big product, if they truly believe that they are getting it at a cut throat price.

    My client has a site which offers advice, suggestions(yes, just advice) for their pets. Ranging from rattle snakes(damn) to guinea pigs(cute). All do face health problems now or at some point of time. What he offers is, unique. He directs the visitors to nearest vet who can take care of the problem. He takes input through a set of survey kind of questions. In return, he obtains emails.

    he does not bombard them with any CB products nor any kind of promotional stuff. He just asks them to let him know of any vet service in their locality unknown and unspecified in his website. And he receives a whopping 2000 mails every month.

    How does he make money? He does not make much, as of now. But, he had asked me what would I suggest for monetizing. Well, any one can start with adsense. We have not yet finalised the look and feel, but I expect a good revenue in the future months to come.

    So, FREE CAN BE GOOD. It does not mean that you are fleecing amount from your visitors, but just they are helping you out with your money and as well as your content.

    Future plan is to, yes, contact the local pharmacies and hospitals for ads.

    PS: I have posted all this after getting confirmation from the client.
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    • Profile picture of the author BloggingPro
      Originally Posted by iamsuneel View Post

      My client has a site which offers advice, suggestions(yes, just advice) for their pets. Ranging from rattle snakes(damn) to guinea pigs(cute). All do face health problems now or at some point of time. What he offers is, unique. He directs the visitors to nearest vet who can take care of the problem. He takes input through a set of survey kind of questions. In return, he obtains emails.

      How does he make money? He does not make much, as of now.
      Ok, hold the phone just a minute. The guy has a site that refer's the user to a vet office in their local town who will solve their issue but doesn't make much money?

      I think he needs to back up ten paces, find a sales team (or call the offices himself) and pitch that idea to the moon, around mars and back.

      That is essentially a lead capture system and I have a feeling many vet offices would be more than thrilled to pony up some doe to ensure they are the ones getting those leads and NOT their competition...
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      • Profile picture of the author iamsuneel
        I think you missed the second part of the sentence which said, AS OF NOW.

        When you have wads of green stuff(read, money) stuffed down your throat and have oodles of time in hand, you tend to create something which you are passionate about.

        My client was never interested in money, other than to spend it, of course. He might have earned it or inherited it or broke his back working to make that much. He is social and he emphasized that he is moving onto computers and internet for the first time this seriously.

        So, even though I suggested to put up adsense he blatantly said NO. But, some things tend to change. Out of sheer curiosity he had agreed to put it now.

        Lets see what happens.

        Originally Posted by BloggingPro View Post

        Ok, hold the phone just a minute. The guy has a site that refer's the user to a vet office in their local town who will solve their issue but doesn't make much money?

        I think he needs to back up ten paces, find a sales team (or call the offices himself) and pitch that idea to the moon, around mars and back.

        That is essentially a lead capture system and I have a feeling many vet offices would be more than thrilled to pony up some doe to ensure they are the ones getting those leads and NOT their competition...
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  • Profile picture of the author woody821
    It is tough to get people to part with their money. But you can make a very good living with certain methods applied to your campaign. It does not happen overnight and it sometimes does take time but the wait is well worth it in the end.
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  • Profile picture of the author MarketingPro11
    Originally Posted by feedtherightwolf View Post

    Its true, that sometimes people WANT something so bad, that they "want" to give you money, as long as you can give them what they WANT.

    The best example of that would be drug addicts. They would not only give you money, they would give you almost anything that they have just to get what they WANT.

    That being said it is very important to recognize that they do not "want" to give you money. If they could get what they WANT for free, they would do that.

    Its sounds like common sense, but I think most of people, including myself, often overlook this simple point.

    There is nothing wrong with having a charitable website, where you give out tons of value to people for free. Just don't expect people to reciprocate, and give you donations, or pay you back in any other way. 99.9% of people will not. They will read your free content/use your free products and move on.

    Edit: Based on the comments that this thread received I did not at all make clear what I am trying to say. So here I will try to re-summarize my other responses.

    I am not saying that "Free" is bad. I am saying "Free" alone will not make you money, unless you will find a way to convert your free readers.

    ...as a new person I had a lot of thoughts like: "I am not going to place an ad at the top of my site, because I don't want to appear like I am trying to make money of them". Or "I don't want to include my affiliate link, because I don't want people to think that I am trying to make money of them".

    And then I would think. "If they really like my site, they will click on my ads, they will use my amazon affiliate link hidden somewhere at the bottom of the page, they will look for my donate button, hidden somewhere on my site" Well some people do that. Most people don't.

    I think it was a very negative thought pattern, and I wanted to communicate it to others.

    ...it is important to realize, that unless you include your affiliate links, unless you place your ads in the places where people will click them, unless you offer them products, you will not get paid.
    Hi feedtherightwolf,
    As Frank pointed out,the trick is in finding a right balance between free and paid.

    To do that you need to develop a proper presell funnel.For that you can use free content to get your prospects wanting for more.That is what I call "Helpful but incomplete".

    By offering something that is "useful but incomplete" for free,you "wet your prospects' appetite" to ask for more and then the only way they can get it is by buying the product you recommend.

    It is never wise to provide all the information for free when you intend to get your prospects to buy something from you.

    Even if you intend to monetize your traffic with Adsense ,it'll be wise to find a balance point where you keep your audience wanting for more,while making them feel like they are getting good value for the time spent on your site.
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    • Profile picture of the author feedtherightwolf
      Originally Posted by MarketingPro11 View Post

      Even if you intend to monetize your traffic with Adsense ,it'll be wise to find a balance point where you keep your audience wanting for more,while making them feel like they are getting good value for the time spent on your site.
      Hey MarketingPro, Whats is the point of that part?
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  • Profile picture of the author Mike McAleer
    I agree that if you create a website like FreeVideoGames.com , then you would have trouble selling video games for cash there...
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  • Profile picture of the author VOnline
    True.
    People want something but generally if it's free they'll take it for granted and leave.

    A reason sometimes website donations don't work too efficiently.
    Like some people had said, once you find the right balance between free/paid. You'll hit gold. You can't please everyone. But you need to make a living too. Then the people who always want things will need to pay or leave. Thus, the "free" stuff is good for free previews, eBooks, etc.
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  • Profile picture of the author Fazal Mayar
    I agree, nobody WANTS to give you money but if you give them WHAT THEY WANT, they will take the money out of their pocket!
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  • Profile picture of the author feedtherightwolf
    Just updated my original post to hopefully better get my point across.
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