Question for the resident Guru's

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OK, this is for all the guru's on here, I have a question that only you can answer. Understand I don't use "guru" in a negative way.

When approached by someone interested in a JV, what determining factors do you use? How do you decide with whom you will partner? Also, how do you handle requests for interviews, testimonials, etc.? I'm in the process of developing my own product and would like to know the best way to approach people considered experts in their field, or people who have had great success in what they do. Since the WF has the most experts in their chosen field, I thought I'd ask here.

To sum it all up, what would make someone who is truly successful lend themselves (be it JV, interview, testimonial, etc) to a person/product that's unknown?

Thanks in advance for your help on this!
#guru #question #resident

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