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What Email Open Rates Should You Aim for?

by GoodnightSweetRatRace
5 replies
I started my first email marketing campaign about a month ago, and I would like to know what kind of open rates you guys aim for? I've posted my stats for my first 4 follow up messages below:

Follow Up 1 - 58% Open Rate
Follow Up 2 - 41% Open Rate
Follow Up 3 - 39% Open Rate
Follow Up 4 - 37% Open Rate

Obviously there's always room for improvement, but would you be happy with those numbers?
#aim #email #open #rates
  • Profile picture of the author Shaun OReilly
    The open rate percentage figure you get depends upon
    a number of factors including the market you're targeting
    as well as the autoresponder service you're using.

    Here's some open rate research data from MailChimp and
    it's based on over 570 million e-mails sent within various
    industries:

    Research | MailChimp (no affil.)

    Only use your own open rates as a relative guide for the
    performance of your own e-mails rather than trying to
    compare figures with other e-mail marketers.

    A better thing to track is actual sales rather than just
    looking at open rates and click-through-rates as not all
    opens and clicks are created equal.

    Dedicated to mutual success,

    Shaun
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  • Profile picture of the author ZerosToHero
    Originally Posted by GoodnightSweetRatRace View Post

    I started my first email marketing campaign about a month ago, and I would like to know what kind of open rates you guys aim for? I've posted my stats for my first 4 follow up messages below:

    Follow Up 1 - 58% Open Rate
    Follow Up 2 - 41% Open Rate
    Follow Up 3 - 39% Open Rate
    Follow Up 4 - 37% Open Rate

    Obviously there's always room for improvement, but would you be happy with those numbers?
    Good hell that's impressive. The niche is a big factor. My weight loss e-mail marketing has a lot lower open rate than my other niches. I suppose it's due to the competitiveness of the market.
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  • Profile picture of the author JamesPenn
    Originally Posted by GoodnightSweetRatRace View Post

    I started my first email marketing campaign about a month ago, and I would like to know what kind of open rates you guys aim for? I've posted my stats for my first 4 follow up messages below:

    Follow Up 1 - 58% Open Rate
    Follow Up 2 - 41% Open Rate
    Follow Up 3 - 39% Open Rate
    Follow Up 4 - 37% Open Rate

    Obviously there's always room for improvement, but would you be happy with those numbers?
    Those are really good results.

    Just looking at my open rates for my newest product buyers list and I've got:

    1. 109%
    2. 46%
    3. 44%
    4. 39%
    5. 57%
    6. 40%
    7. 40%
    8. 44%
    9. 36%
    10. 40%
    11. 38%
    12. 44%
    13. 36%
    14. 34%
    15. 35%

    Open rates and click-thru rates tend to gradually decline the longer the subscribers been with you.

    That's why you should put your best performing (in terms of $ gained) messages close to the front. But don't forget to intersperse that with good content to avoid burning the relationship immediately.

    James
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  • Profile picture of the author Mike McAleer
    Those are pretty good rates. This is just about what I am getting but I am getting a tad less.
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  • Profile picture of the author drmani
    Originally Posted by GoodnightSweetRatRace View Post

    I started my first email marketing campaign about a month ago, and I would like to know what kind of open rates you guys aim for? I've posted my stats for my first 4 follow up messages below:

    Follow Up 1 - 58% Open Rate
    Follow Up 2 - 41% Open Rate
    Follow Up 3 - 39% Open Rate
    Follow Up 4 - 37% Open Rate

    Obviously there's always room for improvement, but would you be happy with those numbers?
    I AIM for:

    Follow Up 1 - 100% Open Rate
    Follow Up 2 - 100% Open Rate
    Follow Up 3 - 100% Open Rate
    Follow Up 4 - 100% Open Rate

    ...ad infinitum

    I GET more or less what numbers you shared!

    All success
    Dr.Mani

    P.S. - My point? There's *always* room for improvement.
    Email marketing is about testing, tweaking, measuring -
    and testing all over again.
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