Need Help? What Are Your Biggest Challenges...

Hey wingman, Im sure many of us here are familiar with the feeling. All of the tools you mentioned are great for retrieving the data you need to help you make a decision on which keywords to target. And thats the point, they should only help you make that decision. You have to have courage in your convictions and trust in your own judgement and ability. What I mean is that you should mentally develop your own "Filter" (As per market samurai). So when you look at a keyword/phrase, if it hits your personal filter points, put it on your master list and go gunning for it.

An example of a filter would be

2500 phrase match searches per month
Less than 100,000 competing pages (This will depened on the amount of work your willing to put into ranking for the keyword, seo, link building etc)

There are a few more things I would look at before I chose to pursue a keyword, but you get the idea. There is an element of trial and error too. When you start a campiagn to target specific keywords, 4 months later you will be wiser for it because based on the filter you applied you should then understand more about what it takes to rank for a given keyword. Experience and the lessons we take from it are priceless and not something an ebook could ever teach you.

P.S - I have a couple of free days after today and Im thinking of putting together a series of free videos on how I approach keyword research, if its worth while let me know and I will make it happen.

Good one! Its a question of how much you value your time and what are your goals. Want to give up your day job? Then selling a few clickbank products a month wont do it for you. Your right in analysing the game like this.

Think about this;

What can you offer that is of great value?
Who would want such a thing?
Where can you find those people online or offline?
What woud you be willing to pay for such a thing?

The 4 P's of marketing help me establish my business models;

*Product
*Pricing
*Promotion
*Positioning

Plan these things before you even contemplate building a website or anything else.

So a great product means customers are happy to pay a sufficient price. If you believe in your products and pricing, you should be ready and more importantly confident to go promote (PPC, finding niche forums/communities, seo). Positioning is about engaging your target audience and putting the value inherant in your product right under their noses. Al, things equal, they will buy.

It all starts with "Product" which is key to any business model. The question is what can you provide your target market with that is going to add value in greater proportion to the the money you ask in return. When you get that right, your business model is solid because customers receive value and become repeat customers who are likely to also recommend your brand/services to others.

A word of caution: When your first starting out (And I still consider myself a newbie in any area I have not mastered), you have understand that even if your efforts are not bringing monetary rewards right now, you are still getting paid in experience. Thats just as valuable as cash in my eyes because its that experience that guarantees your continual development towards your goals. I know its easier said than done, but take heart in the things you learn each day. Track your campaigns/activities as much as possible, whether that be an seo, keyword research, ppc, social network or any other campaign. That way when you discover something working for you, you can scale it and make it work some more!

Hope all that makes sense.

WOW! Im confused too!

Remember what i said about a "Filter", you have to tighten yours up a little. Your reading into the data too much at the moment. Pick a few indicators and qualify your keywords around these.

I will get these videos made and hopefully they will help.

Many, many things determine your ranking. The shortlist of things to get right would be as follows;

*Your keywords should appear in your domain/url's
*Your content should contain your keywords but more importantly ADD VALUE!
*Your "On Page" seo should be right (Various on page factors)
*Your "Off Page" seo should be right (Primarily backlinks)
*Rinse and repeat the following;
- Producing great content
- Building backlink to your site and content
- Finding and engaging your target audience online

There is so much information out there about the internet marketing world and its practice and what experience teaches you is to be selective in what you take in and implement and those things which you discard as "fad" or not worth your time.


I will do my best to help out where I can, will go to work on the keyword research video for you guys too over the next few days.