Article Writing vs Article Marketing

30 replies
Hey everyone,

First some background, and then my questions:

I have a full time 9-5 day job.
I have a family (wife, kids).
I started article marketing back in 2007.
From 2007 through 2009, I managed to create several campaigns and write hundreds of articles. I make a modest amount of passive income every month from those campaigns, even to this date. But only enough to pay a few bills, not enough to replace my day job income.

But then in 2009, I got downsized through my day job. I know that building up income through article marketing takes time and patience, and is not for those who "need money now".

So I began providing article writing services... I stopped working on more article marketing campaigns and began focusing on article writing services exclusively.... It was a matter of "survival", as the article writing business has helped to keep us afloat.

Now things are getting better economically in terms of my day job, so some of the pressure is off... but I still need the supplemental income.

Now here's my dilemma:

I am beginning to hit a wall... With less than 20 hours of free time to spare per week, I am beginning to realize that there is only so many articles I can write, and so much fishing for new article writing clients I can do per week.... I am also beginning to realize that when I get orders to write 50 articles per week for one customer (for example), that's time being taken away from 50 articles I could have written for my own article marketing campaigns.

* I want to be able to transition from article writing for others, back to article marketing for myself again.*

But here is the fear / doubt / question in my mind:

I know that if I write 50 articles in one week for a customer, I might make a fixed amount of money as a one-time payment. That's guaranteed income.

I also know that if I write 50 articles in one week for my own campaigns, I will make a certain amount of money over time, potentially forever. But that amount, and that time horizon is unknown.


I guess what I would like feedback on is:

If I could draw two superimposed graphs....
articles written vs money over time for other people

and

articles written vs money over time for my own campaigns

....

How much time would it take for me to get to the point where I could confidently say "I make more money creating my own article marketing campaigns than I would if I spent the same amount of time writing articles for others".

Assume that I *need* the money, and have maybe at most a tolerance of 30 days give or take, before I would *need* that equivalent amount of money.

(eg- If I knew that I had to write 50 articles per week for the next 4 weeks, and I would start seeing a few hundred dollars per month of guaranteed passive income, I would at least be willing to take the risk to stop writing articles for others and start focusing on my own article marketing campaigns. As of right now, I have doubts about whether or not I should shut down my article writing business and focus on my own article marketing campaigns or not. Obviously my long term goal is to make enough money passively from article marketing to quit my day job.)

Does my rambling make sense?

Any thoughts / feedback would be appreciated.
#article #marketing #writing
  • Profile picture of the author Tina Golden
    Have you thought about adding some other incremental income boosters instead of just the either writing services or article marketing? As a writer, you could also be creating PLR packages, your own products, building websites or blogs, and so forth.
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    • Profile picture of the author hyderkhan
      Originally Posted by Tina Golden View Post

      Have you thought about adding some other incremental income boosters instead of just the either writing services or article marketing? As a writer, you could also be creating PLR packages, your own products, building websites or blogs, and so forth.
      PLR packages? I hadn't thought of that..... Is that basically where you just write a series of articles around a particular niche or a particular key phrase, and then sell them as a package to whomever wants them?

      Can this be automated into a passive income type of business?

      I'm sure this topic has been beat to death on this forum.... Just replying here because I've never thought about doing it.....

      Is it truly a form of passive income, kind of like creating your own eBook and selling it on Clickbank?

      Do people sell PLR articles on Clickbank, Ebay.... Where / how / what venues do people typically sell PLR articles through?


      Or do I create my own website and sell my own PLR articles there? (Effectively creating an article marketing campaign to drive traffic to my own PLR articles for sale?)


      You just sparked a light bulb in my head.... Thanks!

      Would appreciate any feedback either to the original post (transitioning from article writing to article marketing) or to this post (regarding selling PLR articles).
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      • Profile picture of the author Tina Golden
        I've never seen PLR articles sold on Clickbank. Generally you would post them on your own site and of course, you can post ads such as on the WSO section. It's semi-passive, I guess, but there would be work in promoting the offer and getting the word out.
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        • Profile picture of the author skibbz
          Originally Posted by Tina Golden View Post

          I've never seen PLR articles sold on Clickbank. Generally you would post them on your own site and of course, you can post ads such as on the WSO section. It's semi-passive, I guess, but there would be work in promoting the offer and getting the word out.
          PLR is definately a good solution for him, I was wondering if he could also look into getting a team of ghost writers to increase the volume of articles too instead of his own efforts.
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    • Profile picture of the author JohnMcCabe
      Originally Posted by Tina Golden View Post

      Have you thought about adding some other incremental income boosters instead of just the either writing services or article marketing? As a writer, you could also be creating PLR packages, your own products, building websites or blogs, and so forth.
      Listen hard to this one, friend.

      Creating PLR packs gives you leverage. You can sell the same work to may people. With the right subjects, you could do it over a long period of time.

      Create your own products, and you open the doors to having other people (called 'affiliates' ) create leverage for you by promoting your products for a share of the take.

      Build a website or blog, and you add the possibility of selling that piece of virtual real estate for far more than you might get selling the individual articles. I don't personally flip websites, but I know there are several Warriors who do very well at it.

      BTW, I respect the heck out of anyone who knuckles down and does what needs doing without getting beat down by it. Find the right path, and you have major success written all over you...
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  • Profile picture of the author Tina Golden
    Originally Posted by tobyR View Post

    Its a really tricky one for sure. Personally I think you need to continue to do both, the economy is still pretty tight out there, things change rapidly I'd have the 2 strings to my bow for a while longer but that's just me.
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  • Profile picture of the author Ken Durham
    Perhaps keep the article writing business, scout the colleges for an intern or partner, (you sell, they write) then turn your attention to what you enjoy or think is more important.
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  • Profile picture of the author Zabrina
    Have you thought about dividing your time?

    For instance, if you spend four hours each evening from Monday to Friday on your business, you could devote Monday through Thursday to working for clients, then work on your own projects on Friday. (If you work weekends, adjust appropriately.)
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    • Profile picture of the author Doug Wakefield
      PLR has been good to me this far. I am in a similar boat as you are. I need the supplemental income since the economy decided to take a dump when my kids were finally in school and my wife could finally get a job (just for there to be none to be had.)

      I don't rake it in, but I haven't tried to either. Things definitely snowball with this business. The more I add, the more I make. I set a modest goal of simply beating the traffic I had the month prior every month, so it forces me to create new packages, or sales, to hit that mark.

      If you are looking for some ideas on how to structure your store, feel free to scout around on mine. Some of the other PLR sellers probably won't mind you peeking on them either for ideas. You can try Tiffany Dow, Peggy Baron, Sheryl Polomka, of course Tina Golden from this thread... and more. Search "PLR" here on the WF and you will find most of the sellers.

      Two of the above have products to help you get started if you need them. PLR ATM (Tiffany) and How to Become a PLR Seller (Peggy). I like both products equally, no favoritism from me.
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  • Profile picture of the author Rach72
    If you love writing and researching different topics I'd absolutely go with the PLR idea as a way of leveraging your time and expertise - even if you only manage to write an article a day for your PLR pack in between work, family and writing commitments (not necessarily in that order) you will soon have packs ready to sell.

    How to sell them? You can set up your own site, as Doug said there are a few courses that show you how and the people he mentioned are great. Or just begin to advertise your packs on the WF - check out the classifieds section for ideas

    If you find that you like article marketing better just try and divide your time between doing what you need to to survive and what you want to to invest in your future.

    Massive thumbs up to you for achieving what you have. You are going to deserve every bit of success that you get - so don't forget to smell the roses once in a while either. Awesome job!
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  • Profile picture of the author jkennedy
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    Just a general question, as this thread is the first I've ever heard of PLR: What do the end users (buyers) do with these article packages, aside from the resellers? My best guess is that people use them for blog content and so forth to create traffic to their websites, but what else might they be used for?

    One last question. After marketers buy these packages, would I be correct in assuming that they resell the individual articles within, or the packages as a whole? It seems that there is a middle man in there somewhere. I'm simply trying to figure out how the buying and selling process works.

    Thanks in advance, I'm really enjoying WF so far.
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    • Profile picture of the author Doug Wakefield
      Originally Posted by jkennedy View Post

      Just a general question, as this thread is the first I've ever heard of PLR: What do the end users (buyers) do with these article packages, aside from the resellers? My best guess is that people use them for blog content and so forth to create traffic to their websites, but what else might they be used for?

      One last question. After marketers buy these packages, would I be correct in assuming that they resell the individual articles within, or the packages as a whole? It seems that there is a middle man in there somewhere. I'm simply trying to figure out how the buying and selling process works.

      Thanks in advance, I'm really enjoying WF so far.
      No middlemen in most cases as we do not want our stuff highly diluted.

      The end user will use this content to do many things from:

      Blog Posts
      Article Directory Submissions (where applicable)
      Parts of products (or creation into the whole product)
      Turn Them Into Video
      Turn Them Into Audio
      Use As Research
      All of the Above

      In most cases you should not use them as is. You should at least rewrite them or change them into another format. Most end users tend to be lazy and use them "as is." This gives others the opportunity to profit from the same PLR who take the extra steps.
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      • Profile picture of the author jkennedy
        Banned
        Originally Posted by Doug Wakefield View Post

        No middlemen in most cases as we do not want our stuff highly diluted.

        The end user will use this content to do many things from:

        Blog Posts
        Article Directory Submissions (where applicable)
        Parts of products (or creation into the whole product)
        Turn Them Into Video
        Turn Them Into Audio
        Use As Research
        All of the Above

        In most cases you should not use them as is. You should at least rewrite them or change them into another format. Most end users tend to be lazy and use them "as is." This gives others the opportunity to profit from the same PLR who take the extra steps.
        That makes sense. Thanks for the reply. I can imagine how useful this could be, cutting out an incredible amount of time for the end user.

        At first I was thinking it was similar to the info packages you see all over the place with 5 ebooks, 2 CDs, 12 DVDs, a few pamphlets and a cookie, teaching you how to make 5 million in two weeks. This looks completely different.

        My wife and I are expecting a child and she doesn't work a job. I am a web designer with an eager entrepreneurial spirit. We have been looking for extra income because we seriously need it. I've been looking into IM for years but never stuck my neck out, I just wasn't ready. Now I am, and now I have real motivation with a baby on the way. I would love to work my way to nixing my day job and working for myself so I can spend time with my family.

        Since I learned about WF I've been very excited to get started but I am being cautious while trying to pick out exactly what I want to do. My wife is an extremely talented writer and English major and I enjoy it myself. This may be the way to go.

        Sorry for the long winded reply, but thanks for your input! :-)
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        • Profile picture of the author Doug Wakefield
          Glad to help.

          You may find PLR writing as a great path for you and your wife. There are no demands unless you let them happen (membership site for example). You can work at your pace (PLR ATM creator Tiffany Dow harps about making just one 5 pack a week.) And best of all there is a lot of leverage with what we provide if you want to go that route.

          Best of all, it doesn't take an English major to create the content (though it certainly will not hurt .) I failed sophomore English twice before finally graduating (more due to boredom of the classroom than anything else, honestly) and am having little issue making this work.

          The hardest part is site promotion, but even that snowballs!
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  • Profile picture of the author Anthony Vides
    The way I see it.
    If you know you are good at writing articles, that is a great advance, because you already know one of your strengths.
    My advice. Why don't you use your ability to write reports instead of articles?
    A great idea Write a very good report about what your are passioned about and pay $20.00 for a WSO. I'm sure that if you do that at least every other week, your financial problems will disappear and you will have more time to share with your family.
    I hope that my advice could be of great help for you. Thanks for the opportunity.
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  • Profile picture of the author jkennedy
    Banned
    Well, now I'm really motivated. I'll probably pick up that ebook from Peggy that you mentioned earlier. Thanks again.
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  • Profile picture of the author packerfan
    Why not have the best of both worlds...

    Hire a team of freelancers to write your clients articles. Then use the profits to have the freelancers write your articles for you, freeing you up to focus on either getting more clients or developing your campaigns.

    I run an article writing service (pretty large one), and it's not for the faint of heart. It's a tough business for sure. But if you use the profit wisely you could do really well for yourself.
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  • Profile picture of the author drmani
    Originally Posted by hyderkhan View Post

    I am beginning to hit a wall... With less than 20 hours of free time to spare per week, I am beginning to realize that there is only so many articles I can write, and so much fishing for new article writing clients I can do per week.... I am also beginning to realize that when I get orders to write 50 articles per week for one customer (for example), that's time being taken away from 50 articles I could have written for my own article marketing campaigns.

    * I want to be able to transition from article writing for others, back to article marketing for myself again.*
    ...
    Any thoughts / feedback would be appreciated.
    What you have is a "commodity" (no differentiation, anyone can do it).

    What you must transition to is a "premium" or "exclusive" service.

    There are many ways to go about it. Here are a few ideas.

    * Build a new 'brand'. Make it premium from the start. Invite your
    best clients to sign up.

    * Increase your prices. Some clients will go elsewhere. Enough
    will stick if you're providing good value.

    * Outsource part of your writing to partners, and pay them a share
    of your profits.

    * Divide your workload into "writing for clients" and "writing for
    your business". Hugh (Gaping Void) MacLeod calls this the "cash
    and sex" principle... you do some things to put cash on the table,
    and the rest is pure enjoyment!

    * 'Productize' your service. Writing articles can turn into a
    range of products, as Tina suggested above - PLR content, pre-done
    websites or blogs, special reports, ebooks, autoresponder content
    bundles and many more.

    * Set up memberships where people pay to retain your services on
    a monthly or weekly basis. That way, you're not worrying all the
    while about finding new clients. Put others on a 'wait list' so
    when one doesn't renew, you have others to contact. Guarantees
    your monthly income.

    * Throw in premium additions (at premium pricing) like syndication,
    conversion into other formats (e.g. audio and video and PDF)

    * Extend your range of services. As you anyway will do research
    for your article writing, why not offer niche research and keyword
    research as separate services - and get paid for parts of the
    work you're doing anyway?!

    Hope this helps.

    All success
    Dr.Mani
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  • Profile picture of the author BobbyFreiler
    This is what I would say hyderkhan - split it. Hire someone to work for you who you know is legit, or even outsource the writing to a dependable person/company, and take a little bit off the top. Either increase your cost, or try and find someone who will write it for cheaper than what you'll write it for, and play the middle man role. Write your articles for yourself, or write some for you and some for your clients. Possibly, you can grow your business and just play the middle man role all along and never write another article for a client and just take the middleman $ and it will be another passive income stream for you.

    Bobby Freiler
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  • Profile picture of the author Diane S
    Originally Posted by hyderkhan View Post

    From 2007 through 2009, I managed to create several campaigns and write hundreds of articles. I make a modest amount of passive income every month from those campaigns, even to this date. But only enough to pay a few bills, not enough to replace my day job income.
    That is a lot of content you created and own. And since you started writing for others, you added to that treasure chest of self-written articles. I assume you did not giveaway exclusive rights for those articles written for others. If I am right, those articles are still 'yours,' regardless of the fact you have sold them.

    Take a look at what you have and bundle them into PLR packages, as described by others here in this thread. I would then start with a WF Classifieds for selling the PLR packs and link to that in your sig file.

    While those sales are coming in, you can move onto many of the other great suggestions in this thread...

    Wish you all the best!
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  • Profile picture of the author vheissu28
    There are TONS of things you can do with the content you write.

    In fact, there are a TON of things you can do with the content you've already written. If you have 50 + articles in a single niche you could easily find someone with a list in your niche and sell them your articles for them to use as autoresponder messages.

    You can sell a bundle of articles like this for a few hundred dollars. I mean, think about it, that's a full year of content for their list that they don't have to much work for.

    Not only that, but you can sell this same bundle to SEVERAL people in your niche, because duplicate content doesn't matter when it's going to people's lists.

    There are a lot of things you can do to make money with stuff you write.

    Hope this helps . . .
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    • Profile picture of the author hyderkhan
      Originally Posted by vheissu28 View Post

      There are TONS of things you can do with the content you write.

      In fact, there are a TON of things you can do with the content you've already written. If you have 50 + articles in a single niche you could easily find someone with a list in your niche and sell them your articles for them to use as autoresponder messages.

      You can sell a bundle of articles like this for a few hundred dollars. I mean, think about it, that's a full year of content for their list that they don't have to much work for.

      Not only that, but you can sell this same bundle to SEVERAL people in your niche, because duplicate content doesn't matter when it's going to people's lists.

      There are a lot of things you can do to make money with stuff you write.

      Hope this helps . . .

      Question for everyone:

      I have submitted 50+ articles in a single niche on Ezinearticles.com for my own article marketing campaign before. And these are actually earning me money.

      I know that I own the rights to these articles, since these are mine which I wrote for my own self.

      I would love to get everyone's take on whether or not it makes sense to take my own articles which I have written for myself, and which are already live on Ezinearticles, and which are already earning me money, and then packaging them up as a PLR package to sell to others.

      Are people doing that?
      Are there any gotchas when doing that? eg) I'm I devaluing my own existing articles out there by having countless others potentially duplicate versions of my PLR content out there on the Internet, but with links to their own landing pages? eg) I'm creating competition for myself?

      I have upwards of 1000 of my own articles in dozens of niches I have published on Ezinearticles for myself, which I could leverage for quick cash as PLR packages.

      This begs the broader question:
      Does it make any sense, as an article marketer, to simultaneously write articles as backlinks for my own campaigns, AND at the SAME TIME, repurpose the EXACT SAME articles as PLR articles? (In effect, I would be a customer of my own PLR articles, except that I would be working off of the "master copy" rather than rewriting them.)

      Correct my logic if I'm not seeing something, but this seems like a great "double-edged sword" to create two streams of passive income.

      Any thoughts?

      Thanks!
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      • Profile picture of the author hyderkhan
        Any thoughts on whether repurposing Ezinearticles I have already submitted as part of a PLR package is a good / bad idea?
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        • Profile picture of the author Doug Wakefield
          You can do that, although I would mention that to your buyers. There can often be a race to buy PLR and post them on EZA first... need to let that crowd know that it isn't an option.
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        • Profile picture of the author Torreylee
          Originally Posted by hyderkhan View Post

          Any thoughts on whether repurposing Ezinearticles I have already submitted as part of a PLR package is a good / bad idea?
          You definitely should disclose that to your buyers or they may come back upset and give you a bad name. I personally would not do it.
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  • Profile picture of the author fated82
    If you are good at writing and you want passive income here is an option for you

    Create Your Own Blog
    - Create products and sell them on your blog
    - Sell other people's product
    - Monetize your content with adsense

    Following this method, you only need to write and write and write. Your main source of traffic will come from Search Engine and if you have the funds, you will can do PPC too.

    Problem with this method is that you do not see immediate income (unlike writing for others) BUT if done well, your income will be passive.
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  • Profile picture of the author hyderkhan
    Thank you everyone for all of your suggestions. I am definitely going to look into making the transition from writing unique articles for individual clients, to writing and selling PLR articles instead. There is definitely a wealth of information here on WarriorForum on the topic.

    (I will likely need to continue my article writing business for the foreseeable future, since I am dependent upon that income and only have a limited number of hours per week to devote to any type of IM endeavor.)


    (I've decided against repurposing my Ezinearticles, since many of my customers may be turned off by the fact that they can't use my articles as-is on Ezinearticles.)

    And I may also consider offering my PLRs here as a WSO too.

    I also like the ebook idea as well.....

    Thank you so much for all your help!
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    • Profile picture of the author Doug Wakefield
      Do both, there is absolutely no reason to stick to just one unless you are fighting against time restraints. Try to write one article a day as PLR for yourself each day, and more if your time allows.

      One article a day comes to 365 for the year. Divided into small 5-packs you end up with 73 search terms for people to find you on Google with. If you have more time, do more.

      Originally Posted by hyderkhan View Post

      Thank you everyone for all of your suggestions. I am definitely going to look into making the transition from writing unique articles for individual clients, to writing and selling PLR articles instead. There is definitely a wealth of information here on WarriorForum on the topic.

      (I will likely need to continue my article writing business for the foreseeable future, since I am dependent upon that income and only have a limited number of hours per week to devote to any type of IM endeavor.)


      (I've decided against repurposing my Ezinearticles, since many of my customers may be turned off by the fact that they can't use my articles as-is on Ezinearticles.)

      And I may also consider offering my PLRs here as a WSO too.

      I also like the ebook idea as well.....

      Thank you so much for all your help!
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      • Profile picture of the author hyderkhan
        Originally Posted by Doug Wakefield View Post

        Do both, there is absolutely no reason to stick to just one unless you are fighting against time restraints. Try to write one article a day as PLR for yourself each day, and more if your time allows.

        One article a day comes to 365 for the year. Divided into small 5-packs you end up with 73 search terms for people to find you on Google with. If you have more time, do more.
        Yes, multiple streams of income are the best, after all, right? I will definitely try to divide up my time so that I devote some of my free time toward PLR and the rest of it to article writing for clients. (I also want to eventually get back into the article marketing game for my own affiliate marketing campaigns.)

        One thing I am learning the hard way is that article writing is definitely not a passive form of income. You write a series of articles and get paid once for that effort. And when I choose to take a day off from writing, I don't get paid.
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        • Profile picture of the author sylviad
          I haven't read ALL the posts so far, but the one on PLR is good. Once you write the material, it sells repeatedly and you get all the money. Unless you choose to hire affiliates for a share in the proceeds.

          I know exactly what you mean, however. All too often, I have to break away from my own marketing to make money by writing for others. All the while, I keep thinking that this is work I could be doing to market my own businesses. The problem comes back to needing money 'now', not waiting 3 months for the promotions to take effect.

          One idea that I thought of doing myself is to write articles for one of the content sites, like Associated Content, which pays you for your articles. I don't qualify for this myself because they only accept U.S. writers.

          I'm not sure exactly how it works, but if you're allowed to include links back to your own offers as well, it could do double duty for you - you'd make a few dollars while marketing your offers. As I said, not sure if they allow that, though.

          The pay isn't much, but it's better than 0.

          Sylvia
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