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#confused #exact #letter #sales #stats
  • Profile picture of the author Themeplated
    Perhaps the traffic is better targeted on a particular page?

    Have you checked the individual traffic sources for each?
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  • Profile picture of the author tpw
    Source of traffic lends itself to the quality of traffic.

    If you are getting Traffic Exchange traffic, your average on-page time will be 20 seconds, even on a page that typically has on-site averages in excess of several minutes.

    The same Traffic Exchange traffic will also convert at much lower numbers.

    The point is that if the page copy and layout is precisely the same, then you need to look at the source of the traffic to understand why one performs better than the other.
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    Bill Platt, Oklahoma USA, PlattPublishing.com
    Publish Coloring Books for Profit (WSOTD 7-30-2015)
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  • Profile picture of the author Will Edwards
    Guys, the two sources are the same; he is doing a split test on the same traffic source as I understand.

    The only thing I can think of, if the two pages are truly identical in all respects, not just content (load times etc), is that the difference is not 'statistically significant'.

    Will
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