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Are You Making This eMail Mistake?

by kindsvater
3 replies
Here is an email I recently received:
This email was sent as HTML-only. To view it, please visit:
I see this all too often from marketers and online companies. It has never occurred to them that for security and privacy and reasons not everyone accepts html messages.

Often, there is not even a link to view the message. One has to decipher the source code to figure out what is being sent.

Bottom line: send messages in text, or html and text. Sending messages in html only guarantees a percentage of the messages will never be read.
#email #making #mistake
  • Profile picture of the author Shaun OReilly
    Just recently I've noticed a lot of these type of messages
    in my inbox too - especially from people using Infusionsoft.

    I can't understand why they don't at least include a link
    to view the message online instead of leaving the Plain
    Text area blank.

    Best practice is to send multi-part HTML and Plain Text
    rather than just sending HTML messages.

    Dedicated to mutual success,

    Shaun
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    • Profile picture of the author Tina Golden
      I was sending my email all as HTML as I didn't think it mattered but recently began sending as text (which caused it's own problems).

      When you send in both, does that mean that either user type will see it?

      And does it pass spam filters better that way?

      I tried text because some ISPs were not delivering my emails and thought that could be the problem.
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      • Profile picture of the author Shaun OReilly
        Originally Posted by Tina Golden View Post

        When you send in both, does that mean that either user type will see it?
        When you send both HTML and Plain Text versions, the
        subscriber will receive both versions and their e-mail
        program will display the viewable version.

        For example, I view Plain Text e-mails in Mailwasher Pro
        and then view the HTML version in Microsoft Outlook.

        Some people can't view HTML e-mails which is why it's
        important to send Plain Text and HTML versions too.

        Originally Posted by Tina Golden View Post

        And does it pass spam filters better that way?
        It depends upon how your HTML messages are set-up.

        If you have a lot of images and text formatting changes
        (e.g. color, bold, italics), etc, then you may find that it
        increases your Spam Score.

        As a general rule, I use multi-part HTML and Plain Text
        versions but use minimal formatting on the HTML message
        and don't include extra images (aside from the HTML
        tracking image).

        This allows me to have the advantages of HTML messages
        without excessive spam filtering problems.

        Dedicated to mutual success,

        Shaun
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