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Treating Buyers Like Gold = More Gold In Your Pocket

by petelta
8 replies
I have always been a big believer in treating your buyers awesome because those are the people that are giving you money. We all know how hard money is to come by for many folks out there....becoming your buyer means they trust you! I would hate to break that bond.

To give my buyers more, I have always given them the first go at my products, usually a 10-25% discount from the actual sale price, and any email I send to my prebuyer list will have an added method/technique for the buyer's list.

Anyways, I did a little test run on one of my lists last month. It was a small list of around 300 pre-buyers. I thought I would try something to show prebuyers the awesomeness of becoming a buyer. For my last email promotion, I added a little club name for my buyer's list.

Instead of just becoming a buyer and being added to my buyer's list, I said all buyer's will be added to the Platinum Group. This was treated like a bonus for the product I was promoting. What was included in the platinum group was exactly the benefits of being on my buyers list...discounts, extra goodies, first looks, etc.

This platinum group wasn't anything different than what I've been doing for my buyers...I just let the prebuyers know about it now. I never mentioned it before. I just let all the extras be a surprise for my buyers.

Conversions on this promotion were the best I've had in the niche. Not only that, but the next promotion I sent to the buyer's of the first promotion was astronomical. It was like 65% of my buyer's list purchased the next product. It's usually 20-30% for me in this niche.

Treat your buyers like gold because that's exactly what they are!

Travis
#buyers #gold #pocket #treating
  • Profile picture of the author Anonymous Affiliate
    Whenever a launch a new product, I run an internal launch for my own customers/subscribers, giving them a juicy discount if the order within the first 48 hours before I release the product to the public. They usually respond very well.
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  • Profile picture of the author vheissu28
    That's pretty awesome man!

    Buyers are your best friends . . .no doubt!
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  • Profile picture of the author J R Salem
    Great post. Treat the list like family! One mistake and they may unsubscribe.
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  • Profile picture of the author Shaun OReilly
    I treat my buyers in a similar way and it works.

    I give discounts to buyers, and ocassionally give higher
    discounts to people who have bought more than one
    product from me. It's a way of showing appreciation
    and acknowledgement.

    The most important sale you'll often make is the second
    sale.

    Dedicated to mutual success,

    Shaun
    Signature

    .

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    • Profile picture of the author petelta
      Originally Posted by Shaun OReilly View Post


      The most important sale you'll often make is the second
      sale.
      Right on. One of the first questions I ask brick and mortar clients is what's your customer's lifetime value. Most business owners have no clue. You have to figure this number out and improve it. This is all about your interaction with your buyers.

      When I make a sale, I don't think, "oh nice, I made $47." I think, "hell yes, I just made $2,000 over the next 2 years."
      Signature
      TEESPRING Student Rakes In Over $116k In Less Than 3 Months
      Niche Pro Profits - How I raked in OVER $120k in 9 months with authority niche sites...

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      • Profile picture of the author affilcrazy
        Originally Posted by petelta View Post

        Right on. One of the first questions I ask brick and mortar clients is what's your customer's lifetime value. Most business owners have no clue. You have to figure this number out and improve it. This is all about your interaction with your buyers.

        When I make a sale, I don't think, "oh nice, I made $47." I think, "hell yes, I just made $2,000 over the next 2 years."
        Travis,

        this is so very, very true and something I learned extremely early on in my "brick and mortar"/offline career. I worked in finance for a number of years, and honestly most of my business came from my "list", so not so different from being online.

        Our industry worked on the principle of fact finds, or to put it another way - to build up a complete picture of the person sitting in front of you. So, I would want to know every single financial (and various personal) facts about my client. This would obviously involve building a relationship over a period of time, as no-one in their right mind would furnish you with this information unless they felt they could trust you, and that I could help them in some way.

        Sticking with my offline working experience - I cannot recall the amount of times I would contact a client a few months after they completed on a mortgage to see how things were going. This would often open up conversations about them looking to borrow more money for some home improvements, etc. This would then lead to a need for more life insurance, a higher level of home and contents insurance and so on...

        Building the relationship and finding out personal facts, you would want to know about family (kid's approaching college age - loans, savings accounts to build a college fund), how often they go on holiday and where they go (credit cards and travel insurance), etc.

        This also led to clients following me about from bank to bank (although I only ever worked for two different organizations), and simply because I had built a relationship with them they would ask me about anything financially related. I would gladly take time out of my day to help them, whether or not there was any $$$ in it for me, because I knew that I would always be the first person they thought of whenever they had a financial-based need.

        I see it as being no different online - as you have quite rightly pointed out "Treat your buyers like gold because that's exactly what they are!"

        Cheers
        Partha
        Signature
        "There is no fixed teaching. All I can provide is an appropriate medicine for a particular ailment" - Bruce Lee, Tao of Jeet Kune Do (on Zen)
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  • Profile picture of the author entrepreneurjay
    Good tips petalta your email list is your most valuable asset. Always treat your list like gold. I like to give away as many freebies as I can and once in a while recommend a product that would help out my list that I have purchased myself.
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  • Profile picture of the author J R Salem
    One strategy I use that has mixed results is giving PLR rights to my list for products I develop but not giving those rights to the general public.

    Sometimes sales go through the roof, other times I see no change.
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