About April Traffic And Sales.
While every business is different, I wanted to
start a discussion about 'good months' and 'bad
months' in terms of sales and traffic.
We know these factors can vary depending on the
business, industry shake-ups, world events,
worldwide trends and even the phenomenon that less
people keep their New Year's Resolutions as the
year goes on.
I have been noticing a trend in the years I've
been in Internet marketing, that while my traffic
and sales can still be considered 'good' in April
(depending on what you define 'good' is in your
own business), they are comparatively lower than
most other months of the year.
Those of us who have been in the game for some
time know that January, February and the months in
the tail-end of the year are typically strong
months.
From my research, I have also noticed that less
marketers launch products in April and try to get
them in earlier in the year or at least wait until
May, just before the summer breaks start.
However, in the technology and gadget arena
offline, it seems like April is a good month to
launch products.
Apple's iPad 2 is launching in a few countries
worldwide in April, and the Sony Ericsson Xperia
Play and RIM Playbook is also launching in April.
For movies, April is also not a month to launch
blockbusters. Now, these industries are wildly
different and one might be remiss to make
comparisons with them and online business sales.
For instance, June is a good month to launch movies
but perhaps less so in online business.
Of course, I'm not suggesting that everyone stay
in bed and not 'go out there' and create products,
systems and drive traffic. I for one will be
pushing to improve as hard as ever. In fact, I
will probably make my investments and my systems
in my business work harder for me.
What are your thoughts and how have your April
sales and traffic been in comparison to other
months?
Whether they have been better or worse, let's hear
it!
Fabian
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