Observation on total searches per month
So far this month I have made $118 from a site targeting a keyword that reports about 50 searches per month.
Granted there is certainly a much lower ceiling on this site, but at my stage of the game, that was a lot of money for one site and has given me a lot of motivation. Just from this i could buy domain / many articles etc. for a "better" site now.
Anyone searching for this term is already much closer to buying, and this term was a lot easier to rank for than many others out there.
Some food for thought.
Publish Coloring Books for Profit (WSOTD 7-30-2015)
The simplest answer is usually the correct one.