EZA - resource box -Long url 'vs' Short url?

innocent07 · 12-11-2008, 04:41 PM

A question about your Ezine article 'resource box link' - concerning click-thru rates for a Long url link, VS a short url link

Does it matter much if in your resource box the url link is somthing long-

eg www .yoursite.com/SecretTipsReadyNow

compared to a short url in your resource box

eg www .yoursite.com

Have you tested ^^ and seen a difference in click-thru rates?

For those of you who have used article directories marketing for a while, have you found it makes a difference to your click-thru rates if you use a long url compared to a short one?
(the clickthru rate of the link in your resource box that is)

Jenni Mac · 12-11-2008, 06:01 PM

Well I never use a raw URL anyway. I always use the keyword phrase that I want to rank for as the anchor text in the resource box and EZA limits the length/amount of words you can use in your anchor text anyway.

Not sure how much testing you can do within that?

tiger325 · 12-11-2008, 07:33 PM

I dont think it matters as long as its catchy and related to the niche

Alan Cheng · 12-11-2008, 08:02 PM

Long URL works as long as it shows the benefits of clicking on it.

For example, if you offer someone a free report on article marketing strategies, you can name your URL:
www. xxx .com /articlemarketingreport.html

The click through rate for this should be better than short URLs.

opportunitiesaplenty · 12-11-2008, 08:09 PM

Using a raw URL instead of anchor text in links is one of the biggest mistakes marketers, even experienced marketers who should know better, make. I'm amazed how many resource boxes I see that use a raw link and not proper anchor text. Take a look the next time you're on EZE, GoArticles, Article dashboard, etc. You'll be shocked.

ripsnorta2 · 12-11-2008, 08:15 PM

Since EZA only allow three(?) words as anchor text, wouldn't it be better to use a URL if you wanted to rank for a long tail keyword?

Tenzo · 12-11-2008, 08:26 PM

Use both. I think Allen Graves even posted about this today. Anchor text AND a raw URL. The text is good for seo, and I think Allen tested and the ctr was better with the raw link.

Regards,
Kevin

Wakunahum · 12-11-2008, 08:59 PM

Quote:

Originally Posted by Tenzo

Use both. I think Allen Graves even posted about this today. Anchor text AND a raw URL. The text is good for seo, and I think Allen tested and the ctr was better with the raw link.

Regards,
Kevin

Plus when people take your articles and strip your links out (which is bound to happen), there is at least a way of someone coming to your site via the url in the resource box.

Allen Graves · 12-12-2008, 05:36 AM

That's right.

It seems that a lot of people ignore the text links and click on the URL link instead. However, it is important to use both.

Quick Little Article Marketing Resource Box Tiplet

Allen

12-11-2008, 04:41 PM	#1
innocent07 Gold Warrior Join Date: Aug 2008 Posts: 1,168 Thanks: 19 Thanked 25 Times in 23 Posts	EZA - resource box -Long url 'vs' Short url? A question about your Ezine article 'resource box link' - concerning click-thru rates for a Long url link, VS a short url link Does it matter much if in your resource box the url link is somthing long- eg www .yoursite.com/SecretTipsReadyNow compared to a short url in your resource box eg www .yoursite.com Have you tested ^^ and seen a difference in click-thru rates? For those of you who have used article directories marketing for a while, have you found it makes a difference to your click-thru rates if you use a long url compared to a short one? (the clickthru rate of the link in your resource box that is)
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12-11-2008, 06:01 PM	#2
Jenni Mac The Good Life Girl War Room Member Join Date: Dec 2007 Location: United Kingdom. Posts: 482 Thanks: 91 Thanked 38 Times in 33 Posts	Re: EZA - resource box -Long url 'vs' Short url? Well I never use a raw URL anyway. I always use the keyword phrase that I want to rank for as the anchor text in the resource box and EZA limits the length/amount of words you can use in your anchor text anyway. Not sure how much testing you can do within that?

12-11-2008, 07:33 PM	#3
tiger325 HyperActive Warrior Join Date: Nov 2007 Location: , , . Posts: 236 Thanks: 0 Thanked 8 Times in 8 Posts	Re: EZA - resource box -Long url 'vs' Short url? I dont think it matters as long as its catchy and related to the niche

12-11-2008, 08:02 PM	#4
Alan Cheng HyperActive Warrior War Room Member Join Date: Apr 2004 Location: Hong Kong. Posts: 171 Thanks: 13 Thanked 53 Times in 10 Posts Social Networking Contact Info	Re: EZA - resource box -Long url 'vs' Short url? Long URL works as long as it shows the benefits of clicking on it. For example, if you offer someone a free report on article marketing strategies, you can name your URL: www. xxx .com /articlemarketingreport.html The click through rate for this should be better than short URLs.
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12-11-2008, 08:09 PM	#5
opportunitiesaplenty HyperActive Warrior War Room Member Join Date: Mar 2007 Location: Redmond,WA, USA . Posts: 310 Thanks: 61 Thanked 36 Times in 24 Posts	Re: EZA - resource box -Long url 'vs' Short url? Using a raw URL instead of anchor text in links is one of the biggest mistakes marketers, even experienced marketers who should know better, make. I'm amazed how many resource boxes I see that use a raw link and not proper anchor text. Take a look the next time you're on EZE, GoArticles, Article dashboard, etc. You'll be shocked.
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12-11-2008, 08:15 PM	#6
ripsnorta2 HyperActive Warrior War Room Member Join Date: Aug 2008 Location: Adelaide, South Australia Posts: 307 Thanks: 51 Thanked 20 Times in 16 Posts Contact Info	Re: EZA - resource box -Long url 'vs' Short url? Since EZA only allow three(?) words as anchor text, wouldn't it be better to use a URL if you wanted to rank for a long tail keyword?
	Cheers, John

12-11-2008, 08:26 PM	#7
Tenzo Artisanal Marketer Join Date: Jul 2006 Location: ,PA , USA. Posts: 386 Thanks: 147 Thanked 37 Times in 36 Posts Contact Info	Re: EZA - resource box -Long url 'vs' Short url? Use both. I think Allen Graves even posted about this today. Anchor text AND a raw URL. The text is good for seo, and I think Allen tested and the ctr was better with the raw link. Regards, Kevin
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12-12-2008, 05:36 AM	#9
Allen Graves Website-Articles.net War Room Member Join Date: Jun 2008 Location: Tampa, Florida Posts: 2,284 Blog Entries: 12 Thanks: 506 Thanked 538 Times in 249 Posts Social Networking	Re: EZA - resource box -Long url 'vs' Short url? That's right. It seems that a lot of people ignore the text links and click on the URL link instead. However, it is important to use both. Quick Little Article Marketing Resource Box Tiplet Allen
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