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Buying Sidebar Ads

by GoodnightSweetRatRace
2 replies
What sort of percentage of clicks can I expect from a sidebar ad? Or is it completely impossible to tell?

I ask because I recently noticed the strongest competitor in my Niche has Ad Space. The estimated amount of impressions over 30 days is: 1,444,000

I would like to have an idea of what percentage of hits I can expect before purchasing.
#ads #buying #sidebar
  • Profile picture of the author VegasGreg
    Originally Posted by GoodnightSweetRatRace View Post

    What sort of percentage of clicks can I expect from a sidebar ad? Or is it completely impossible to tell?

    I ask because I recently noticed the strongest competitor in my Niche has Ad Space. The estimated amount of impressions over 30 days is: 1,444,000

    I would like to have an idea of what percentage of hits I can expect before purchasing.
    Well, if you have already tested your AD, you should have an idea of it's CTR.

    If you have never advertised before, you won't be able to tell. All you will know for sure is the amount of times it will be seen (based on the impression stats).

    If your AD sucks, no one will click it, if it is a strong closer, you will get a lot of clicks.
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    Greg Schueler - Wordpress Fanatic... Living The Offline Marketing Dream...

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  • Profile picture of the author CDarklock
    Originally Posted by GoodnightSweetRatRace View Post

    I would like to have an idea of what percentage of hits I can expect before purchasing.
    The best source of that information is the site owner where you're placing the ad.

    Unfortunately, he has a relatively strong incentive to lie his arse off.

    If I were you, I would purchase a relatively small number of clicks/impressions with an option to extend. See how fast you get them and how much conversion you manage. If you like the numbers, buy the extension.
    Signature
    "The Golden Town is the Golden Town no longer. They have sold their pillars for brass and their temples for money, they have made coins out of their golden doors. It is become a dark town full of trouble, there is no ease in its streets, beauty has left it and the old songs are gone." - Lord Dunsany, The Messengers
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