From prelaunch to launch date, how long should it be ?

My friend. A prelaunch is usually recommended to be around 7 days (10 days maximum in my opinion), because too long a duration will make the leads get bored and lose interest in your product launch.

When they sign up for your pre launch content and go through your funnel, they are very hot and targeted, so you don't wanna wait for too long. One month is definitely too long, unless you have a ton of pre launch material that is good enough to hold their interest (even so, 1 month is still too crazy).

If you want your affiliates and JVs to create reviews and blogs for you, you should have launched to your JVs about a month ago. You usually have to do a JV launch first, before you even start the pre launch... It doesnt go hand in hand.

This allows about a month or more for your JVs and affiliate to create reviews and rank the blogs etc., and then you release the pre launch when its ready.

You probably need to replan your launch schedule if you really wanna integrate those JVs inside. If not, i suggest a pre launch of 7 days is enough for you, since you only have 2 pre launch materials in your funnel.

Hope this helps.

YS (Maxx)