What to write in my e-mails

3 replies
Hi, I am working on building a list. To get my clients to sign up, I am giving them a free gift. With the PLR products available, I might spend a few dollars and put together a nice gift, but my concern is, "What do I write in my follow-up e-mails" I want to add value for my client, but I do not want to re-hash the content in my free gift, or should your free gift not be that great?

Another strategy I am considering is buying a PLR ebook and creating smaller ebooks, which I though of sending as a download link in a weekly e-mail?

Please let me know what you think and buy the way I am planning om making a sale after e-mail number 7 or 8.

Jannes
#emails #write
  • Profile picture of the author Shaun OReilly
    I wouldn't recommend using PLR content for most of
    the content of your free gift otherwise your information
    will not be much different that other people.

    One thing I like to do with my free gifts is to position
    myself as someone who provides useful and UNIQUE
    information.

    Your free gift should be great so that people want to
    listen to you and what you have to say.

    PLR content is a poor way of doing that.

    As for your follow-up e-mails, provide useful - but
    incomplete content - so that they still need to buy
    your front-end product to get the full result they
    want.

    Include a link to your product in every e-mail so that
    people can buy your product when they're ready.

    Dedicated to mutual success,

    Shaun
    Signature

    .

    {{ DiscussionBoard.errors[3590681].message }}
  • Profile picture of the author Ruth P
    I don't agree that PLR is a poor idea, but I do agree that you'll want to offer your subscribers something unique. I would be perfectly happy to offer up a PLR report if it was high quality, but I'd want to make sure I showed my subscribers something of "me" in the follow up emails. This also means that I wouldn't recommend sending a PLR report about something you know absolutely zero about. If you do, the report may be good but you won't be able to come up with any better content for follow ups.

    I believe it's important to work on the quality of what you're sending right from day one. You could, for example, build on the points mentioned in the report in future emails e.g. show them concrete examples, or extra ways of doing things. You could also send them smaller reports though. If you go this route I would keep them small and send regularly, so they're easier to digest.

    If you can make the emails personal then the people will start to connect to *you* and like what you send them every week. That way you'll be much more likely to create repeat customers.

    ~Ruth
    {{ DiscussionBoard.errors[3590788].message }}
  • Profile picture of the author lionking654
    Banned
    Explain them on each and evry topic every day in the form of modules ( Sesion1 on 1 day, session2 on 2nd day etc) COmplete each topic within 1 week or 2 (depends on topic), but give them a valuable content. and moreover dnt give them daily some unuseful free offer, make sure your free offer is very much valuable for them.
    {{ DiscussionBoard.errors[3591595].message }}

Trending Topics