Clickbank: 4 sales out of 30 order form impressions. wtf?

13 years ago

Do you make the price of what you are selling very clear in your sales page, or do people have to reach the order form before they see the price? On many occasions I have found this to be necessary.

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kimberly Aita

13 years ago

Originally Posted by AnniePot

Do you make the price of what you are selling very clear in your sales page, or do people have to reach the order form before they see the price? On many occasions I have found this to be necessary.

I don't see how that really matters, do you realize you are getting great conversions? Most only see 0-1 percent at best. Stop complaining and jump for joy :rolleyes:

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bretski 13 years ago

On average I run about 25% to 30% conversions from the order page. I promote a couple of products that don't have the sale price on the sales page. I had also been averaging about 15 hops per order page impression. I think it does depend upon the product though and how motivated people are to buy. I have stuff that converts really well and stuff that sucks. These days things have been sucking... analytics are delayed, conversions are totally in the bucket so I'm not sure what is up.
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Adie

13 years ago

Originally Posted by Snow_Predator

What in the world?

If those 30 order form impressions were sales, I'd be rich. I'd pack my bags and go live abroad and start traveling the world right now!

But just 4 sales out of 30 impressions? What's all that about?

Day before that was 3 sales out of 39 impressions! That's less than 1 in 10!!

Ah, and this is not just a rant. Here's my question.

What have YOU done to improve your order form conversion rates? Please share.

Well I think that's already a fair conversion... and I hope that none of those 4 well request refund

peace!

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CDarklock

13 years ago

Originally Posted by Snow_Predator

What have YOU done to improve your order form conversion rates? Please share.

Don't drive traffic to my site that doesn't want what I'm selling.

Lots of people try to drive as much traffic as they can to their site. This is not smart. If you drive someone to your site that doesn't want your product, you just got one more impression and zero more sales. That always makes your conversion rate WORSE.

The problem isn't that you have not enough sales. It is that you have too many hits.

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InTheMaking 13 years ago

You could be in a worse situation like me..

I have 6 order form impressions
3 Sales

Huge conversion right? Well your wrong..

I have 2300 Hops to Clickbank ha.

Someone try explaing that to me....
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danielsteven

13 years ago

4 sales out of 30 impressions is good!....most conversion rates are 2-3%, your conversion rate is around 13% that's really good!

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AlanT

13 years ago

Conversion rates from a sales page is one thing, conversion rates from an order page are completely different.

Yes, 4 sales out of 30 order form impressions is not good. My guess is that you haven't clearly explained that folks will be going to a different website to make payment, and there is a serious disconnect there that is scaring folks away.

As someone else mentioned, if you didn't list the price CLEARLY on the sales page, they could be going to the order form just to see what the price is.

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Alexa Smith

Banned 13 years ago

Originally Posted by canhdong90

That so great! I made only 1 sale for 44 order submit impressions, and for 5 days, zero sales for over 100 submit impressions. Very bad

The number of "order form impressions" is the number of people who have clicked on your affiliate-link to the sales page and, from there, have clicked the link to get to the order-form (sometimes just to check the price, and sometimes with no intention of buying).

The number of "order form submissions" is the number of people who have tried to buy the product by putting in their credit-card/PayPal details and actually submitted the order-form for processing by Clickbank.

It's not clear which you mean when you say "order submit impressions" (there's no such thing, really). :confused:

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RichardDean

13 years ago

They could be just looking at the aff name at the bottom, for research.

You can find out a lot by searching and see who is promoting what.

Years ago there was a site that linked affiliate names to the owners and ranked them as
a heavy hitter affiliate or not. You could then buy a membership to the info.

Richard

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Terry Hatfield

13 years ago

Do they have some weird add to cart button that isn't clear? Like click here for download without mentioning the price?

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Snow_Predator

13 years ago

Originally Posted by AnniePot

Do you make the price of what you are selling very clear in your sales page, or do people have to reach the order form before they see the price? On many occasions I have found this to be necessary.

I have a huge link at the bottom of my sales page that says:

"Click Here To Download *Product Name* For $22.99"

That's clear enough no? I suppose I could change the word 'Download' to 'Purchase' or 'Buy'.

Originally Posted by Adie

Well I think that's already a fair conversion... and I hope that none of those 4 well request refund

peace!

My refund rates are not too bad thanks very much :p

Originally Posted by kimberly Aita

I don't see how that really matters, do you realize you are getting great conversions? Most only see 0-1 percent at best. Stop complaining and jump for joy :rolleyes:

Kimberly I think you're referring to salespage conversion rates. I'm discussing here about order form conversion rates. That's when someone goes on your salespage and clicks the 'order' or 'buy now' button to go to the order form where you are to fill in payment details. I'm saying that only 4 people out of 30 that visit the order form, end up buying my product. Not 4 out of everyone that visits my salespage. Hope that's clear

Originally Posted by danielsteven

4 sales out of 30 impressions is good!....most conversion rates are 2-3%, your conversion rate is around 13% that's really good!

I wish that were the case lol. Please read what I explained to Kimberly above. You still have my thanks for replying to my thread :p

Originally Posted by AlanT

Conversion rates from a sales page is one thing, conversion rates from an order page are completely different.

Yes, 4 sales out of 30 order form impressions is not good. My guess is that you haven't clearly explained that folks will be going to a different website to make payment, and there is a serious disconnect there that is scaring folks away.

As someone else mentioned, if you didn't list the price CLEARLY on the sales page, they could be going to the order form just to see what the price is.

Right on Alan. 4 out of 30 sucks. I'm thinking there is perhaps some form of disconnect as you mention. I've tried having snapshots of the order page on my sales page just after my 'download' link, but it decreased conversions overall.

The price btw is very clearly mentioned on my salespage. It's on the very download link! "Click Here To Download *Product Name* For $22.99")

Perhaps I should do some rigorous testing with the words 'Buy' and 'Purchase' or 'Order' instead of 'Download'

Originally Posted by Terry Hatfield

Do they have some weird add to cart button that isn't clear? Like click here for download without mentioning the price?

I'm the vendor in this case. Nothing weird. Clear and concise. "Click Here To Download *Product Name* For $22.9"

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AlanT 13 years ago

Originally Posted by Snow_Predator

I have a huge link at the bottom of my sales page that says:

"Click Here To Download *Product Name* For $22.99"

That's clear enough no?

Unfortunately, no. Many people will see "download" and think that it's a $22.99 valued product they get for free.
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matt5409

13 years ago

Originally Posted by Snow_Predator

What in the world?

If those 30 order form impressions were sales, I'd be rich. I'd pack my bags and go live abroad and start traveling the world right now!

But just 4 sales out of 30 impressions? What's all that about?

Day before that was 3 sales out of 39 impressions! That's less than 1 in 10!!

Ah, and this is not just a rant. Here's my question.

What have YOU done to improve your order form conversion rates? Please share.

Sorry, I feel inclined to ask you - WTF?

If you think that 4 sales from 30 impressions is a bad thing, you have a LOT of sleepless nights ahead of you!

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Willie Crawford

13 years ago

Some things you can do to reduce orderform or
shoppingcart abandonment:

- Restate your offer
- Restate your guarantee
- Add an extra bonus not mentioned on your main salespage
- Add a few testimonials
- Make sure that it's clear that the form is secure
- Don't ask for any more information than is necessary
to complete the order
- test different colors, images, fonts, etc
- test pre-populating the orderform

Willie

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pilotemt963

13 years ago

Like a few others have said above, I would work on testing different versions of your sales letter until you find one that gives you higher conversions on both the sales page and the order form. If you are on clear on pricing or if there are unanswered questions in their head when they get to to order form, this could cause low conversions. Try to resolve all of that with your sales letter.

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Mly2000

13 years ago

to OP....

dude be happy, i have had 168k impressions, 168 clicks, 0 sales, for clickbank using FB PPC....

have to edit, that sounded to curt.

just saying some of us are suckin worse than you

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tsuccess

13 years ago

That's good, make sure they know what the price is before they get to the order page and try to target your visitors more. How do you market?

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haze

13 years ago

Day before that was 3 sales out of 39 impressions!

Are u taking it day by day? Some people have probably looked over the order page only to bookmark it so they can purchase when they have the money. I've done that myself. Sometimes, seemingly on fridays, i'll get a few sales. Which is why I tend to think people want it, but are waiting for payday.

OR.... they get to the order page, only to make the decision to 'sleep on it'.

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Jamie Drew

13 years ago

Originally Posted by haze

Are u taking it day by day? Some people have probably looked over the order page only to bookmark it so they can purchase when they have the money. I've done that myself. Sometimes, seemingly on fridays, i'll get a few sales. Which is why I tend to think people want it, but are waiting for payday.

OR.... they get to the order page, only to make the decision to 'sleep on it'.

This is very true actually, I've done this in the past. When I see an offer, like a special with bonuses, I go to the order form page and bookmark it if I don't have the money to pay for it at that moment, but don't want to wait in case the offer gets changed for whatever reason.

Maybe this is the thinking of some of the people clicking on your order form page.

Jamie D