How to Pitch Wordpress to a Customer

They currently use one company for "Web Solution", so they do hosting, web design, and marketing in one big package for them. They are dis satisfied with the quality of work that the company is providing and the attention that they are receiving since the we solution company grew so they are looking to break the contract and just move to a different company completely.

So its not me doing anything exactly its them saying "We would love it if you could do all of this for us too" I guess they just like the idea of having one person to call for everything web related

Seeing this as a pretty good opportunity to make additional income of course i said "you know what, i could definitely do all that too." without giving it much though (Show me money i agree and think about it later)

From the hosting standpoint its fine, and the marketing wont really be a problem, absolutely worst case if they want more than i can currently provide thats what a forum of marketers is for right? The only thing that got me was he really seemed excited when he went into detail about how he had that website custom made and went off on a tangent about the whole process they went through working it on etc.

There is no e-commerce on the website, it has potential to blog but it will be a mostly static website. Messing around with wordpress for quite some time i'm fairly certain i can design a site that looks better and operates the same as the one they currently have (I mean they had 5 designers and there are like, what, a million wordpress template designers out there).

But i have to go pitch the entire solution to him this Friday, and i basically want to go in there, and i want to basically explain to him why the wordpress framework is so much better than a custom site. Mostly i want him to bite the wordpress apple so that i can design instead of have to outsource the web designing too.

So here i am creating a powerpoint and getting some Pro's and Con's up (trying to do the whole professional thing) and im at the web design page and mentioning the wordpress engine in the backend of the site... really want to sell it to him... and im thinking.. what are some heavy hitting Pro's for this thing.

Now that i look at it, the fact im going to be managing the site as well means we can take out the security cons as i will be updating it and turn that into a Pro, and of course i will completely not mention the core change messing up the template and buy a template from a designing company that, should the worst happen, i can go to them and have them update the code.

But i would love to have some solid wordpress Pro's that will completely knock them off their feet.

Since the post i've googled and found that it has SEO benefits, as well as a static seamless look and feel. He has no idea what SEO really is but he heard about it and said "You know i would like some basic SEO too"

I think those two and the ones mentioned early makes some pretty good Pro's but i am still open to a real dealmaker or something that i should be aware of going in there. I really hate it when someone throws something at you that you are completely unprepared for.

Reading your post though i think you're absolutely right though and im only driving myself up the wall for no reason. By custom he probably didnt mean i need to open up photoshop and create a template for him, he probably wouldnt care if i bought the template custom rights from template monster and he is probably only interested in results and wordpress can give quality and speed.

Congratulations. It's heart-stopping isn't it?

Totally okay not to mention WP. You can even mention it without mentioning it.

"How do you plan on implementing this Mr. Smith?"
"There are several, very good packages available. We can customize them to add your designs. Etc."

No! Have bullet points on the results he'll get. Leave yourself with as much flexibility as possible. Impress them with end results, not with your knowledge.

You're way over-thinking this. If they are already liking you, they are not doing research.

Smart. Very smart.


Hope this helps.

Joe Mobley