Your Help and comments on my business model

Hi Mark,

I'll start off by saying I know nothing about your niche, so not sure what people look for...

....but I would recommend learning some traffic strategies and drive more people to your site(s).

Check out Kim Roach OR Marlon Sanders Traffic Dashboard (two separate products)

You could also do some a/b split testing and do slight tweaks to your pages.

One other thing I would personally do is to make the non-squeeze page "download your ..." more noticeable and or add a optin box on that page at the same location.

Hope this is of some help,

-j

First of all, all the advice that can be give is only option, you should first seek to get data before making any changes. But here it goes...

On the first site:

I didn't see any where to sign up. The opt-in box should basically SCREAM look at me. You want it to be the first thing the people look at.

On the Second site:

The headline really isn't that compelling. Try to craft headlines that both grab attention and speak to the conversion that is already in there head. Also have some bulletins points about the benefits of receiving trade alerts.

Lastly, you said you have 243 people on your list already, why not start doing some viral marketing. Simply create a blog post that gives away something of VALUE, and then ask them to retweet or like it on there facebook account. And of course have the link that is posted point to a squeeze page.

Those are just some of the ideas that pop in to my head.

Mark

P.S. Good to see another Mark

I see a number of things here...

First, you could dramatically improve your opt-in rate with a wordpress plugin called pop-up domination. PM me if you want my affiliate link. But seriously it was recommended to me and i put it on 4 websites I owned and almost 80% of the opt-ins I got were through this plugin. It basically puts a lightbox pop-up opt-in window on your site.

You need to offer something more than just trade alerts for the opt-in. People want money so something like a "How to make $476 per day, on complete automatic, using the options markets" Sign up and get the free pdf download and get free trade reports as a bonus. Something like that. I saw the download link and the opt-in box for the e-books, but I'd bundle it with the trade alerts. Also the titles of your e-books are not specific enough and don't show a huge benefit. "How you can create an income stream..." I have one website that gives me an income stream of about $5 a month. Promise a big benefit (and have an earnings disclaimer). IMHO, a free report would work better than an e-book in this market. Or a free e-course.

Didn't see a privacy policy. Believe Google likes that. You may want to check out FTC Legal Forms For Your Web Site . He a'int cheap, but I got some great stuff from him.

FYI I used to sell daily short stock picks for $79/month - before I knew what I ws doing on the internet. You may want to put a value on your stock picks and then say, free for a limited time to your mailing list. Lock in your free proce for life. (Scarcity, fear of loss).

I wasn't clear when I got to your site, how this worked. I'd suggest a static home page with a video that tells people how your system works and most important - what's in it for them. Have your contact me call to action right there. Then have a link to your daily trades.

People will see the video, get hooked and then will dig around your site if they are interested. Don't hit them with the boring details first, then try and sell them later.

Traffic. Not sure how you are getting your visitors. If you only need 37 clients then I'd probably just do some forum marketing. Otherwise PPC and SEO. Not sure.

Being someone who has literally made millions for clients in this niche... understand what I say is meant with the best of intentions.

But basically... you're in serious trouble.

Your websites look amateurish and there's absolutely no selling going on.

Obviously you're a broker, not a marketer... but by owning your own biz you've got to know a bit about marketing.

Would you think you're a professional? I sure wouldn't. Heck, I look at your site and barely know what's going on there.

Telling you to how to fix this would fill a book. My advice is to either make some inquiries to people who may be able to help you or to spend a lot of time reading and applying some of the classic copywriting and marketing books.

-Daniel

Mark,

Glad to see you took my post the way it was intended.

IMHO... so long as you don't lie or misrepresent yourself in any way... sales are what count.

If you were making bank with those examples I'd shut my mouth, but you're not... and I'm not surprised.

Ultimately you should do whatever makes you the most money. That will require testing, of course... but I think yeah, you definitely need to be more aggressive in your selling.

The best advice I can give you is to put yourself in your market's shoes. Be completely objective and look at it from their point of view... and ask yourself...

Would YOU buy from you?

I'm guessing the answer will be "no".

I'll leave you with something I believe Zig Ziglar said...

"Timid salespeople have skinny children".

Obviously I can't fix all your problems in a couple of forum posts. But hopefully that gives you a direction to head in.

-Daniel

Thanks Daniel...

Might need to make a bit more money trading...and then partner with a marketer.....I spend a lot time with the trading....and don't have that much time for marketing...

Mark