American Express Wants PayPal Market Share
"It was only a matter of time: American Express has taken a full-out dive into the crowded and ambiguous space full of companies both big and small that are trying to figure out the future of consumer payment transactions. The company today announced Serve, a set of applications designed to let users make payments more easily online or with mobile phones via special accounts funded by credit cards, debit cards, or bank accounts. With this product, the company "aims to expand into new segments of the market that do not rely on traditional charge and credit cards to manage their day-to-day finances."
It's pretty obviously inspired by the decade-plus-long rise and success of PayPal (which has been owned by eBay since 2002), but Serve is also inflected with more recent trends in digital payments. The announcement comes just weeks after a report that Google was partnering with MasterCard and Citigroup on mobile transactions and when one of the hottest buzz terms in the mobile world is near-field communication, a technology that could make payment by cell phone much more widespread. Relatively young companies like Zong and Boku are striking deals in an attempt to make the mobile phone the centerpiece of personal finance."
Read more: American Express enters the 'payment 2.0' fray | The Social - CNET News
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