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ad with the least amount of click got conversion

by laganja
2 replies
what does this mean? I was split testing and the ad with the lowest ctr and only two clicks but one converted. which shocked me because I thought 'no way this ad is going to convert because of such low ctr and low volume clicks'.

Other ads had higher ctr and higher number of clicks.

does this mean I keep the ad that is converting and pause the rest?

How long should I continue this split test? I am already lost money by split testing over the weekend.
#amount #click #conversion
  • Profile picture of the author garben2011
    Originally Posted by laganja View Post

    what does this mean? I was split testing and the ad with the lowest ctr and only two clicks but one converted. which shocked me because I thought 'no way this ad is going to convert because of such low ctr and low volume clicks'.

    Other ads had higher ctr and higher number of clicks.

    does this mean I keep the ad that is converting and pause the rest?

    How long should I continue this split test? I am already lost money by split testing over the weekend.
    Sounds like the ad with the lowest ctr did a much better job of filtering out tire kickers / information seekers and targeted your ideal market of people who are ready & willing to buy. It's not so good from the perspective of a low ctr but when paying for clicks I'd take this kind of ad any day over an ad that gets a lot of clicks and no conversions!

    I've had this kind of thing happen when I put a price in one ad and not in the control ad. The ad with the price got far less clicks but actually made as many sales as the other ad. I guess the price filtered out the people who were put off by the idea of spending money which is what I was hoping for.
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    • Profile picture of the author laganja
      Originally Posted by garben2011 View Post

      Sounds like the ad with the lowest ctr did a much better job of filtering out tire kickers / information seekers and targeted your ideal market of people who are ready & willing to buy. It's not so good from the perspective of a low ctr but when paying for clicks I'd take this kind of ad any day over an ad that gets a lot of clicks and no conversions!

      I've had this kind of thing happen when I put a price in one ad and not in the control ad. The ad with the price got far less clicks but actually made as many sales as the other ad. I guess the price filtered out the people who were put off by the idea of spending money which is what I was hoping for.
      yeah, I don't know why CTR is so low for this.
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