Is There Such Thing as a Too Low or Too High Estimated Reach in Facebook Ads?
My question is, is there such a thing as too low or too high an estimated reach as long as the only interests you are putting in are insanely targeted for your ad/URL?
It seems to me that if you're targeting something which only 200 people have listed as an interest, you'll likely get a very high CTR for those people (assuming it's just your average slice of people).
Even if that's not the case, it seems like there is no downside to having a very low or high estimated reach number assuming as I said your interests are EXTREMELY targeted and relevant to your ads.
I'm still very new, this is just my educated guess. Can anyone confirm/agree/deny/disagree this?
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