Is There Such Thing as a Too Low or Too High Estimated Reach in Facebook Ads?

3 replies
I just got into Facebook advertising and when listing interests to trigger my ads I see the estimated reach obviously rises and falls depending on what I put in or take out.

My question is, is there such a thing as too low or too high an estimated reach as long as the only interests you are putting in are insanely targeted for your ad/URL?

It seems to me that if you're targeting something which only 200 people have listed as an interest, you'll likely get a very high CTR for those people (assuming it's just your average slice of people).

Even if that's not the case, it seems like there is no downside to having a very low or high estimated reach number assuming as I said your interests are EXTREMELY targeted and relevant to your ads.

I'm still very new, this is just my educated guess. Can anyone confirm/agree/deny/disagree this?
#ads #estimated #facebook #high #low #reach #thing
  • Profile picture of the author trentonlaura
    I'm not usually a BUMPER but I am really interested in getting some thoughts on this, thanks all!
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    • Profile picture of the author ksmusselman
      I'll "bump" this for you because this is a good question that I'd like to see an answer to also.

      I just started a Facebook ad campaign today and I didn't use anything in the "interest" block because my product is too varied.

      I targeted by gender and age according to my Alexa and StatCounter stats and pretty much left it at that.

      I set it up as a CPM instead of CPC and set it up CHEAP to start with just to see how it goes. Although I bid a tiny little bit higher than the suggested range, I set my daily budget low for now until I get a handle on this thing.

      My first attempt at Facebook ads was pathetic and I've not ventured back into it for a long, long time.
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  • Profile picture of the author trentonlaura
    Thanks for joining my cause!

    This is the last I'll post about it if no one has any input here.
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