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Opt-In Conversion Rates From Content Network

by Sean Bissell
4 replies
Hey Warriors,

I know this is a very broad question.

But what would you consider to be an acceptable opt-in % coming from the Google Content Network?

10%
15%
20%
25%
30%

Or more?

I know you should always test.

But having a good benchmark is good to have as well.

Thanks!
-Sean
#content #conversion #network #optin #rates
  • Profile picture of the author Eric Stanley
    I have been seeing optin rates from the content PPC ads that I run in the 10-12% area. Seems like half the traffic is really targeted and the other half is so-so general.
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  • Profile picture of the author eholmlund
    I think that's really relative to what they're opting into, etc. My question would be, what's your opt-in rate for the same landing page on the search network?

    I think it really comes down to how much you want to pay per opt-in and whether you're hitting those #'s...
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  • Profile picture of the author mudmat
    It depends on your landing page or squeeze page and how relevant your ad is to what the reader is reading on the websites that your ads appear.

    I got about 10-15% conversion rate from content network.
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  • Profile picture of the author Charann Miller
    For the content network, 10% is fantastic, anything over that, give yourself a pat on the back.
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