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Good Way to Determine Site's Value?

by Marhelper
4 replies
I have an article directory with an avg of 1200 uniques a day. There is some Adsense up there but the income is next to nothing. Is this site worth selling and if so how do I go about figuring out a price since the traffic is good but the income is not?
#determine #good #site
  • Profile picture of the author LarryHaywood
    In general, you can expect a value of about 10 times its monthly revenue. Ultimately, the site is worth whatever the buyer is willing to pay but this should give you a decent idea.
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  • Profile picture of the author JRCarson
    Originally Posted by Marhelper View Post

    I have an article directory with an avg of 1200 uniques a day. There is some Adsense up there but the income is next to nothing. Is this site worth selling and if so how do I go about figuring out a price since the traffic is good but the income is not?
    Why do you say "some" Adsense? Could you put more on it to start making money?
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  • Profile picture of the author Linda_C
    Originally Posted by Marhelper View Post

    I have an article directory with an avg of 1200 uniques a day. There is some Adsense up there but the income is next to nothing. Is this site worth selling and if so how do I go about figuring out a price since the traffic is good but the income is not?
    Most people have the opposite problem - they can't figure out how to get traffic. Why not see if you can do a bit better with monetizing, and then decide if you want to sell it or keep it?

    I can't speak for anyone but myself, but my results with Adsense suck. lol. I do much better with clickbank or CJ.com products.

    It's all just math.

    You have 1200 uniques per day. That's 36,000 uniques per month.
    Let's say 2% click an ad that pays you 50 cents.
    That's 720 clicks on a fifty cent ad, for $360/month.
    Not great for sure.

    But what if those 720 clicks went to product pages that pay commission instead?

    Because if 2% click your ads (720 clicks) -- and if a further 2% (102) people bought a product that paid you $20, your payout would be $2040. Not a bad return on the same amount of clicks.

    It's all just math. Maybe try the clickbank hop-ad column for a while and then decide which performs better?

    You already have traffic. If you can push the profit up higher, then you can decide if you want to keep the site or sell it. If you sell it, you'll get more for it.

    Just my 2 cents.

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  • Profile picture of the author Adam1981
    I've always gone for between 6-12 times monthly revenue.

    It depends on a lot of things. Long term profit potential, list, SERP ranks, age, room to expand revenue streams etc.
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