New Site Looks Good But Sales Suck!

Some questions I have:

How are you going about driving traffic?
Do you have or are you building an email list of potential buyers?

Targeting buyers is a big key for making sales.

I would lose the animoto video (nobody will watch a video like that) and create a real video with the author talking about his hair loss, his success in regrowing his hair etc.

I'm not a copywriter so I can't really comment on the rest of it, but definitely the video needs a complete revamp.

I have to agree... it doesn't look very good nor does it work in other important ways. But take heart, it's not all negative. For just one month in you haven't done badly. My site looked a lot worse at one month.

It's also too early to expect much in the way of traffic but you should be working on proven ways to build it over time. Your best strategy in the early days is good content like articles and entries in sites like eHow. If you work hard you can have some decent traffic within 6 months.

You shouldn't be trying to look "good". Buyers don't care how your site looks (with one big exception: you do need to look professional and inspire confidence).

Your site looks OK. There are some things that are a little odd with it, like the video is too long for what it does. An intro video is probably less than a minute long. This video looks a little over produced, kind of slick. There is nothing wrong with having a slick video, it just does not line up with the personal tone of the letter itself.

Everythign look snice on your site, there is just something missing from the tone of the salesletter, its hard to put a finger on what it is, could be just the length. Could be that it just doesn't seem believable that I could learn how to regrow my hair from an MP3.

I would be willing to believe that you can learn to do things differently in your life to stop hair loss and regrow and you can learn those things froman MP3, but the sales letter does not overcome my skepticism.

Probably though, what you need is more traffic and some stats to see how long they stay on your page, to see if the copy does convert.

When people land on your site they first see a bland header, a cheesy "As Seen On...", and a video with a big Animoto logo on it. That's not the best welcoming mat, imho.

You do have one thing in your favor, however...most people never even get that far, so kudos to you guys for getting that far.

I would suggest replacing everything above the fold. The reason I'm suggesting that is because the chances of someone landing on your website as the very first website they come across when doing a search for a remedy are slim and none. Currently your website looks like it's just 'one more try' as opposed to a website that speaks to their pain and frustration with authority.

You and I, and almost everyone else here knows what Animoto is. But people who are first exposed to that huge logo may associate that logo with your product and then jump on Google and search "Animoto" out of curiousity, or to find other referrences to your product. Then you just lost them because Animoto has nothing to do with your product.

Which brings up the question of why you don't name your product something memorable, and also create a logo that makes your product look more professional. You're competing in a marketplace where everyone else does that, so you are at a disadvantage from the get-go without those two things.

Look around at some of the names people choose for their products and come up with something creative like "Hair Loss Crusher" (that's a bad example, but hopefully you get the idea) as opposed the current "You Need to Put In 12 Minutes of Work Everyday to Get This Product to Work" name which is what people will think when they see the current product title.

A good name will also help you attract affiliates which is where your big payday will come from.

~Bill

interesting but I would have to agree that the site isnt the slickest around. tons of good content though