Do Your SWOT And Stop Failing So Much
Get a piece of paper and draw a line across the middle both ways to create four boxes. Then write in them (from top left)
STRENGTHS
WEAKNESSES
OPPORTUNITIES
THREATS
Now consider your next marketing project and write down everything you can think of relating to that launch in terms of its viability.
For example, a strength might be you can find only mild competition in that niche.
A weakness might be that the most obvious keyword has some big gun sites in the top ten.
An opportunity could be something like you know someone who can write content on this for a low price.
A threat might be that you need to create X and you are not sure if you have the skill to do it well.
So basically it helps you to take an honest look at your ideas, and to force you to consider them from four angles. I have found that doing a SWOT Analysis can give you pause for thought, and can stop you jumping in too quick to do what you think is a great idea but actually isn't in the cold light of scrutiny.
I would certainly recommend any newbie gives it a try before starting their first project.
Jason Zimmerman is an offline marketing and consulting professional. He has been developing web sites and digital marketing plans for local businesses since 2000.