how long do I split test for?
I can already see profitable campaigns. However, not too happy with it's CTR.
I have high CTR ads but they don't convert as well.
Which do I keep and which do I ditch? Do I choose the converting ad and try optimizing CTR? Afterwards, do I raise the cpm bid to increase volume?
I am confused to when I can start generating positive ROI? My budget to split test is set under $100. I wouldn't mind using it all up on split testing as many ads as possible.
I can clearly see split tests working, some are obviously out performing it's predecessors. But question is, how long do I collect data for to determine which is ultimately better?
Right now, I have this urge of keep tweaking and optimizing while collecting data. Like I am following my gut feelings, "does it make sense for this niche?" and etc. But I am afraid that I am acting on emotions and not on factual hard data. I am continuing to run split tests and collecting data but just curious to know at what point should I begin pushing the winners and cutting the losers so to speak.
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