Experienced Warrior question: site statistics

4 replies
Hello,

I basically look at three statistics:
Number of unique visitors per month
Number of total visits per month
Average number of page views per visit


Does any EW (Experienced Warrior) translate this into meaningful action on our part?

For example, a lot of unique visitors would make the site a good candidate for banner ads.
Maybe a lot of repeat visitors make it a good bet for affiliate marketing ads or email sign-up lists. But I'm just guessing.

I'm trying to figure out what the data "suggests" to you in terms of the optimal way to monetize the site.

Lately I've been getting a crazy-high amount of page views per visitors on a site I set up. It's like 15 page views per visitor. The site isn't that big, and it's almost like every visitor to the site is checking out every single page. Or there is some obsessed person who goes through the entire site 10 times each day and skews the average data. It's for the "viewed" traffic as opposed to the robot traffic. So I think it's real people.

I'm not quite sure what "a lot of page views per each visitor to the site" means in terms of how the site should be monetized. The site doesn't get a lot of visitors. But the ones that visit seem to be *reaaaaaaalllly* interested in it.
#experienced #question #site #statistics #warrior
  • Profile picture of the author mikeroosa
    I would use it to build a list so you can send them more valuable information in their email. From there you could monetize your email list.

    If you are getting a lot of uniques and page views, you could certainly try selling some ad space.

    I have a site that only gets about 50-75 uniques a day and was able to sell some ad space for $150 per year to one company.
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    • Profile picture of the author beginner warrior
      Thanks, Mike.

      The site doesn't get a lot of visitors, but I'm completely surprised by the number of page views per visitor. I'll see if I can scale it up a bit in size, then look into some advertising.
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  • Profile picture of the author Mike McAleer
    I agree with the list idea.

    On the other hand, you could offer CPV ads on your site where you get paid for pageviews but this could annoy users.
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    • Profile picture of the author Charles E. White
      I agree with Mike and Mike, build your list!
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