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Books Every Marketing Professional Should Read

by Dubois
10 replies
1. Endless Referrals:

This book is written by Bob Burg. There are many books about "networking" but none is as good as this book because this book addresses two issues simultaneously. The first one is description of the broad spectrum of options that generate referrals. The second one is the description of specific, actionable, steps as Endless Referrals of Bob Burg. This book shows what to choose the implementation of a referral action program.

2. Guerrilla Marketing, 4th edition: Easy and Inexpensive Strategies for Making Big Profits from Your Small Business

Jay Conrad Levinson is the author of this book. The Guerrilla Marketing book series has redefined the marketing. Among the marketing book series this is the best selling in the world.
The rules for authors interested in creating a brand that is based on title have be redefined in this book. The different versions of the books are aimed at specific vertical markets.

dwsmg.com/marketing-books.html

Any Other Suggestions?
#books #marketing #professional #read
  • Profile picture of the author Steven Fullman
    Scientific Advertising

    ...Claude Hopkins. Now public domain.

    Cheers,
    Steve
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    Not promoting right now

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  • Profile picture of the author Cool Hand Luke
    There are dozens of this EXACT thread already. Try a search, you'll come up with some great comprehensive lists.
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  • Profile picture of the author NateRivers
    If you can creatively implement the principles behind the case studies from 'Influence' by Cialdini, you'll get some awesome results.
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    • Profile picture of the author Steven Fullman
      Originally Posted by NateRivers View Post

      If you can creatively implement the principles behind the case studies from 'Influence' by Cialdini, you'll get some awesome results.
      Good call. I reckon Cialdini is Frank's mojo. And Frank is plenty of other folks Cialdini. Perfect circle.

      Cheers,
      Steve
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      Not promoting right now

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  • Profile picture of the author John Taylor
    I'd strongly recommend that:

    Breakthrough Advertising by Eugene Schwartz

    and

    Influence - The psychology of Persuasion     by Robert Cialdini

    should be mandatory reading for every marketer.

    John
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    John's Internet Marketing News, Views & Reviews: John Taylor Online
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  • Profile picture of the author Marketing Profits Software
    Seven books I would tell them to start with:

    1. Scientific Advertising by Claude Hopkins

    2. Getting Everything You Can Out of All You've Got by Jay Abraham

    3. The Robert Collier Letter Book by Robert Collier

    4. Secrets of Closing the Sale by Zig Ziglar

    5. How I Raised Myself from Failure to Success in Selling by Frank Bettger

    6. Guerrilla Marketing by Jay Conrad Levinson

    7. Guerrilla Selling by Bill Gallagher, Orvel Ray Wilson, Jay Conrad Levinson, and David Hilder
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  • Profile picture of the author LeadBoltBrian
    I've mentioned it here before (as I'm sure many others have) but The Tipping Point by Malcolm Gladwell is an awesome read.

    Only wish I could have written it so the title could be "Tippy's Tipping Point"......
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    Skype/AIM: LeadBoltBrian
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  • Profile picture of the author Nickolie0990
    Forget about reading books or even watching videos. The best way to learn anything is to get out there and start doing it. Fail early and often, that is the best way to learn something.
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