Internet Marketer is a meaningless title.

52 replies
Now a days, there are so many people that jump on the chance to call themselves an "Internet Marketer" in the hopes of gaining trust and recognition. Sadly, most of these same people haven't the slightest idea what they're talking about and it really doesn't reflect well on the community or the title(Internet Marketer).

Anyone can call themselves an Internet marketer, even the utterly unqualified.

Many people purchase product after product developed by so-called "Experts" in the field, only to be disappointed by the fact that their ebook(or other material) sound as if it was written by a 14 year old that plays Call of Duty for 8 hours per day.

In my opinion, in this day and age, you can only do yourself harm by calling yourself an "Internet Marketer." Go for something a little more lively, "E-Business Specialist" perhaps.

It's a changing industry. I guess one question to ask would be, what makes you qualified?

Opinions?

Liam

P.S. This post could easily be taken the wrong way. I have only positive intentions in writing the post. I'm just trying to spark an interesting discussion. I'm full aware that people have to start somewhere. We've all been there, Including myself.
#internet #marketer #meaningless #title
  • Profile picture of the author JohnMcCabe
    I'm not sure I'd go as far as meaningless. Behind closed doors, it's a useful shorthand for a wide range of activities.

    As far as using 'Internet Marketer' as a title to elicit trust, my usual question is:

    "Cool. You're an Internet Marketer? How many Internets have you sold?"

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    • Profile picture of the author Bill Farnham
      Liam,

      Are you saying if I buy all those guru courses I can't call myself an internet marketer?

      What does the money go towards then...:rolleyes:

      ~Bill
      Signature
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      • Profile picture of the author Eric 90
        I think people need to get more specific what is an Internetmarketer what does he/she do, how cane they help me and my Business Internet Marketer doen't say zilch
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    • Profile picture of the author Charlotte Jay
      Originally Posted by JohnMcCabe View Post

      I'm not sure I'd go as far as meaningless. Behind closed doors, it's a useful shorthand for a wide range of activities.

      As far as using 'Internet Marketer' as a title to elicit trust, my usual question is:

      "Cool. You're an Internet Marketer? How many Internets have you sold?"

      Haha, this made me laugh quite a bit. Thanks for the giggle.

      No, I don't use the term "Internet Marketer", because I think it's overused and under promised for many. Plus most times I've mentioned that I do IM people get this look on their face like "oh, you're getting scammed!" It's much better IMHO to use terms that are actually relevant to what you're doing. I haven't come across one I actually like. Content Creation Specialist is the best one so far
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    • Profile picture of the author myob
      Originally Posted by JohnMcCabe View Post

      I'm not sure I'd go as far as meaningless. Behind closed doors, it's a useful shorthand for a wide range of activities....
      The title titillates when whispered with meaningful authority, no matter what your position.
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      • Profile picture of the author JohnMcCabe
        FWIW, I don't try to come up with some kind of official-sounding title.

        Depending on the context, I just tell people I'm a writer, I'm in marketing, I manage a small online publishing company, etc.

        Much less time wasted trying to explain my business or people put off by my not wanting to get too specific...
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  • Profile picture of the author Joel Gray
    Here are a few titles that can replace the dreaded "Internet Marketer" title

    Online Business Consultant
    Social Media Consultant
    SEO Specialist
    Direct Marketing Consultant
    Online Marketing Specialist
    Information Product Marketer

    Joel
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    "Punish The Deed, Not The Breed"

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    • Profile picture of the author JamesMSpacey
      Originally Posted by Joel Gray View Post

      Here are a few titles that can replace the dreaded "Internet Marketer" title

      Online Business Consultant
      Social Media Consultant
      SEO Specialist
      Direct Marketing Consultant
      Online Marketing Specialist
      Information Product Marketer

      Joel
      Funny, I became an 'internet marketer' because I was sick of having fancy titles and working with people who took their fancy titles so bloody seriously. I like 'calling myself' an internet marketer (not that I really call myself anything) precisely because it is a meaningless title. I think it's your work that should have the meaning, not what's printed on your business card or resume (unless it says, "I'm CEO, Bitch!").
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      • Profile picture of the author doorkicker13
        When people ask me what I do for a living I tell them I go to school, or just say I'm a student. Gotta love the GI Bill putting me through college...

        I understand what you are saying though, that the title has become so tarnished it's often not seen as a respectable professional field. When people ask, just tell them what you do. There's no need for fancy titles. You could say something like "I'm owner/operator of a small online publishing company..." doesn't seem like much of a stretch?
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      • Profile picture of the author doorkicker13
        Originally Posted by JamesMSpacey View Post

        Funny, I became an 'internet marketer' because I was sick of having fancy titles and working with people who took their fancy titles so bloody seriously. I like 'calling myself' an internet marketer (not that I really call myself anything) precisely because it is a meaningless title. I think it's your work that should have the meaning, not what's printed on your business card or resume (unless it says, "I'm CEO, Bitch!").
        Unfortunately in the real world your business card and resume most commonly give another professional a first impression of you, and if it doesn't impress it might not even matter how good your work is because they will already have less than desirable mental portrayal of you.
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        • Profile picture of the author JamesMSpacey
          Originally Posted by doorkicker13 View Post

          Unfortunately in the real world your business card and resume most commonly give another professional a first impression of you, and if it doesn't impress it might not even matter how good your work is because they will already have less than desirable mental portrayal of you.
          What's the 'real world'?
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    • Profile picture of the author penpal6
      Originally Posted by Joel Gray View Post

      Here are a few titles that can replace the dreaded "Internet Marketer" title

      Online Business Consultant
      Social Media Consultant
      SEO Specialist
      Direct Marketing Consultant
      Online Marketing Specialist
      Information Product Marketer

      Joel
      lol.......rightly said
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  • Profile picture of the author 4Frankie
    Has a good shortcut title IM and everybody know what it is.
    A Metal Machinist is still called a Machinist regardless of whether he is hopeless and breaks the tools.
    At least with "Internet Marketer" a person knows what field and area they dealing with.
    Just a thought
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  • Profile picture of the author grin
    Yeah titles are not really that critical to me. I think however, when you are writing posts and communicating in short attention span manners, people are looking for a way to pigeon hole the concept NOW. So, if you are looking for a forum on "Marketing" you are going to run into something entirely different from IM.

    In person, I have had so many titles I am sick of it. As a business owner, if I use the term CEO all that gets me is my name on a list and a hundred salesman calling cramming "yes sirs" up my butt. At parties, when people ask what I do, I tell them "I'm the janitor" which is true; I have to make sure everything works and operates more than everything else.

    If I am selling services to a client, and I have about ten seconds - I do internet marketing - BUT I follow that up with WHY it is I do what I do and how; so the title fades away into nothing.

    When people start doing things with titles to be creative - that one gets me. "I'm a safety optimizing specialist" i.e. "I sell insurance as a telemarketer" - that one makes me laugh because its so transparent they are avoiding something.

    There was a Greek philosopher that was often asked "what is it that you do for a living" would always respond with "I breathe". The essence is that people and your self included often tries to find some kind of tangible "Identity" and ultimately it does not matter. However, connecting with a audience that is trying to figure out what you do, and do that across a practically blind system, well then you are going to have to use the buzzwords, simple as that.
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    • Profile picture of the author Ahshanul Hoque
      Just like to add to that...

      A Billion once said that the word "Entrepreneur" is something others in your circle or peer call you. Its not something you call yourself.

      People who are higher than you or in the same bracket make that decision.

      Makes total sense as everyone calls themselves an Entrepreneur when "lets be honest" we dont have a clue what that is.

      I think people give themselves titles to fit in or hide their actual status lol. One guy from Facebook calls himself the FREEDOM FIGHTER.. I like that as he's probably fighting for freedom (financially) but it stands out as a war fighter so a soldier which I don't want to associate with :p
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  • Profile picture of the author Robert Brauer
    One of the best ways to answer the question, "What do you do?" is to do the following...

    Instead of saying, "I'm an internet marketer," I say this...

    "I help people double their profits and enjoy their business more."

    Most people respond by saying something like, "Wow! Really? How do you do that??"

    Basically, I just tell them the 2 main benefits that people get from working with me.

    Then I go into a little more detail (because by now they are usually very intrigued)...

    I've found that it sounds a lot better than internet marketer - and it's led to a few referrals for consulting too!!
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  • Profile picture of the author CDarklock
    Originally Posted by LiamElliott View Post

    Anyone can call themselves an Internet marketer, even the utterly unqualified.
    Similarly, anyone can call themselves a web developer, a PHP programmer, a social media specialist, a public relations consultant, or pretty much anything else.

    The overwhelming majority of job titles in the United States are unprotected. Any jackhole can get it printed on a business card and claim to be whatever he likes.

    The major exceptions are doctor, lawyer, and realtor. Just about anything else, you can become just by standing up and slapping the label on yourself.

    And as a business owner, you get to write the labels. Look at all the people here who call themselves "CEO" of their one-person company that doesn't make a dime in profit. What does that mean, anyway? Why is "CEO" such a coveted title? Remember when "owner/operator" was more respected?

    My business cards don't have a title.

    They just say "I'm kind of a big deal."

    It's about as meaningful.
    Signature
    "The Golden Town is the Golden Town no longer. They have sold their pillars for brass and their temples for money, they have made coins out of their golden doors. It is become a dark town full of trouble, there is no ease in its streets, beauty has left it and the old songs are gone." - Lord Dunsany, The Messengers
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    • Profile picture of the author Bill Farnham
      Originally Posted by CDarklock View Post

      My business cards don't have a title.

      They just say "I'm kind of a big deal."

      It's about as meaningful.
      Crap.

      We need business cards :confused:
      Signature
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      • Profile picture of the author CDarklock
        Originally Posted by Bill Farnham View Post

        We need business cards :confused:
        Not really. But I like having them, and I frequently meet people who care whether I have them. If I couldn't give those people a business card, I would lose credibility in their eyes.

        Many business activities are culturally dictated, and not subject to our own personal preferences.
        Signature
        "The Golden Town is the Golden Town no longer. They have sold their pillars for brass and their temples for money, they have made coins out of their golden doors. It is become a dark town full of trouble, there is no ease in its streets, beauty has left it and the old songs are gone." - Lord Dunsany, The Messengers
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  • Profile picture of the author mandark
    "Cool. You're an Internet Marketer? How many Internets have you sold?"
    Love it. Using it forever and ever.
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  • Profile picture of the author yukon
    Banned
    OP,

    So what does it take for someone to be classified an Internet Marketer? 25K? 50K? 75K? per year of online sales.

    If a guys sole intention is to market products online & get a sale, he makes a single penny, does that not make him an Internet Marketer?

    How about the guy with 4 years of college, never sold a thing in his life, but he can pass a test based on theory?

    If you wrote something for which someone sent you a check, if you cashed the check and it didn't bounce, and if you then paid the light bill with the money, I consider you talented. - Stephen King
    The title doesn't pay the bills!
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  • Profile picture of the author MandoThrasher
    For many, some kind of vague title with the word "marketer" in it screams AMWAY.

    Not knocking Amway. My neighbor works for Bill Britt.

    I'm just saying...your average Wal Mart shopper doesn't have a clue what Internet Marketer means.

    I went through the same problem when I owned my first web design firm. E-Business Consultant sounded a lot better than Web Designer when trying to close a $50k e-commerce gig. Everyone with a copy of Dreamweaver and a Dummies book calls themselves a web designer. Kind of like everyone with a $400 Nikon thinks they're a photographer.
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  • Profile picture of the author Mohammad Afaq
    their ebook(or other material) sound as if it was written by a 14 year old that plays Call of Duty for 8 hours per day
    Well I am 18 year old (I started at 14), I play Call of Duty for 8+ hours/day occasionally and my business makes me 5 figures every month.

    So I can safely conclude that Call of Duty doesn't have any effect on anyone's Paypal, Clickbank, Amazon or any other account.
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    • Profile picture of the author Fazal Mayar
      Originally Posted by Mohammad Afaq View Post

      Well I am 18 year old (I started at 14), I play Call of Duty for 8+ hours/day occasionally and I my business makes 5 figures every month.

      So I can safely conclude that Call of Duty doesn't have any effect on anyone's Paypal, Clickbank, Amazon or any other account.
      This is a dream lifestyle.

      and i agree, if you havent a big reputation, calling yourself a ' well known' Internet marketer might be too pushy!
      Signature

      Blogger at RicherOrNot.com (Make Money online blog but also promoting ethical internet marketing)

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      • Profile picture of the author Mohammad Afaq
        Originally Posted by Fazal Mayar View Post

        This is a dream lifestyle.

        and i agree, if you havent a big reputation, calling yourself a ' well known' Internet marketer might be too pushy!
        Well not really as I regularly pull in 10+ hour work days too

        But yeah I do agree I am living the dream. I mean, I drive my favorite car and pay for everything by myself and unlike my friends don't beg my parents for anything. This is what's most important to me at this age.
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        “The first draft of anything is shit.” ~Ernest Hemingway

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  • Profile picture of the author Gary McCaffrey
    "So what do you do?"

    "I run an internet company"

    I don't really give myself a title beyond that.
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    • Profile picture of the author Mohammad Afaq
      Originally Posted by Gary McCaffrey View Post

      "So what do you do?"

      "I run an internet company"

      I don't really give myself a title beyond that.
      Also if someone asks me what I do, I just tell them I create websites.

      Works almost all the time (except for when people start asking you how you do it )
      Signature

      “The first draft of anything is shit.” ~Ernest Hemingway

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      • Profile picture of the author King Louie
        I just call myself an "Online Entrepreneur."
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        • Profile picture of the author grin
          Whatever you want to call me, I make people call you.
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  • Profile picture of the author WD Mino
    What do you do ?
    I make money
    How do you make money
    same as you I work
    Signature

    "As a man thinks in his heart so is he-Proverbs 23:7"

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  • Profile picture of the author Danny Boy
    Its not what you call yourself its what you do that defines you. Who cares what name you give it its still marketing on the internet. Hey i'm proud to be an Internet marketer!That's it in a nutshell. I'm sure a lot of people will disagree with me so if you don't think this info helps just discard it. It's my 100 thousand dollars' worth!
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  • Profile picture of the author Mike McAleer
    You are qualified if you make money online by marketing products or services. That is my definition of an internet marketer.
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  • Profile picture of the author zachary0611
    Its a weird thing, because half of the people think internet marketer means spammer and the other are immediately interested by how it all works
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    Professional Web Designers www.WebDesignBros.com
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  • Originally Posted by LiamElliott View Post

    Now a days, there are so many people that jump on the chance to call themselves an "Internet Marketer" in the hopes of gaining trust and recognition. Sadly, most of these same people haven't the slightest idea what they're talking about and it really doesn't reflect well on the community or the title(Internet Marketer).

    Anyone can call themselves an Internet marketer, even the utterly unqualified.

    Many people purchase product after product developed by so-called "Experts" in the field, only to be disappointed by the fact that their ebook(or other material) sound as if it was written by a 14 year old that plays Call of Duty for 8 hours per day.

    In my opinion, in this day and age, you can only do yourself harm by calling yourself an "Internet Marketer." Go for something a little more lively, "E-Business Specialist" perhaps.

    It's a changing industry. I guess one question to ask would be, what makes you qualified?

    Opinions?

    Liam

    P.S. This post could easily be taken the wrong way. I have only positive intentions in writing the post. I'm just trying to spark an interesting discussion. I'm full aware that people have to start somewhere. We've all been there, Including myself.

    I find that a lot of people do everything they can to be called something other than an internet marketer!

    I'm a brand builder for instance.
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  • Profile picture of the author MrDoughBoy
    Banned
    The term internet marketer was coined back in the early days when internet service like AOL first launched in the mid 90's. As the internet has evolved so have the terms we use also like blogger, content writer, seo expert, etc. As the internet continues to evolve I surmise there will be new terms to replace the ones we currently use.
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    • Profile picture of the author CDarklock
      Originally Posted by MrDoughBoy View Post

      The term internet marketer was coined back in the early days when internet service like AOL first launched in the mid 90's.
      Whereof one cannot speak, one should be silent.

      Internet: 1973

      AOL: 1989

      The term "internet marketer" as we know it arose in the early 21st century when Microsoft and Google began to effectively dominate the search engine market. Prior to that near-duopoly, there was no common focus for marketing efforts on the internet.
      Signature
      "The Golden Town is the Golden Town no longer. They have sold their pillars for brass and their temples for money, they have made coins out of their golden doors. It is become a dark town full of trouble, there is no ease in its streets, beauty has left it and the old songs are gone." - Lord Dunsany, The Messengers
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      • Profile picture of the author grin
        MicroNet/Compuserve 1979

        Prodigy 1990

        ---

        Back in those days, people used to mail newsletters in one manner or another usually with a subscription of around $1. This was often built on the idea of a pyramid scheme. The more legitimate newsletters mixed with computers and became coined as "desktop publishing".

        As the word processors started to mix with "listserv" software and then came into contact with CompuServe and prodigy. Prodigy was owned by Sears, and was largely pushed forward by their marketing efforts. Even if that is not the official start, it was prodigy who was one of the first to start pushing that there was a separate marketable demographic.

        It was also AOL, Compuserve and Prodigy who started to compete by having several services in order to attract more users; such as live chats with celebrities as well as AOL creating their "AOL Stores" which started the whole "business@aol" thing, where you could quickly go to a specific channel that was dedicated to one company.

        Now an interesting point is how long have we been using data systems to make money. That would be the Electronic Funds Transfer around the late 1800's and the predecessor of email. This was first used to make banks and companies move money faster and in larger areas - thereby expanding the market as a whole. EFT on telegraph had a header identification a receiver and a body message containing the transaction details.

        So the network and the market have been around for quite awhile as it is. Though IM really did not hit off as something you would print on a "how to" book title at barnes and noble until around 1997.
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        • Profile picture of the author LiamElliott
          Brilliant answers! I love the discussion. I agree that any title is pretty much meaningless and it's more how you can prove yourself worthy.

          As for the salary dictating your title. That's not the way things should be. Knowledge, social power, and skill should dictate trust and reputation. Unfortunately, it's becoming easier and easier to fudge these credentials when trying to prove yourself worthy of a prospect.
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          • Profile picture of the author JohnMcCabe
            Originally Posted by Ahshanul Hoque View Post

            I think people give themselves titles to fit in or hide their actual status lol. One guy from Facebook calls himself the FREEDOM FIGHTER.. I like that as he's probably fighting for freedom (financially) but it stands out as a war fighter so a soldier which I don't want to associate with :p
            I may be dating myself here, but I remember a time when labelling yourself as a "consultant" meant one of two things...

            Either you were retired and picking up a few bucks on the side, or you were 'between jobs'.
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  • Profile picture of the author Joe Benjamin
    Originally Posted by LiamElliott View Post

    Now a days, there are so many people that jump on the chance to call themselves an "Internet Marketer" in the hopes of gaining trust and recognition. Sadly, most of these same people haven't the slightest idea what they're talking about and it really doesn't reflect well on the community or the title(Internet Marketer).

    Anyone can call themselves an Internet marketer, even the utterly unqualified.

    Many people purchase product after product developed by so-called "Experts" in the field, only to be disappointed by the fact that their ebook(or other material) sound as if it was written by a 14 year old that plays Call of Duty for 8 hours per day.

    In my opinion, in this day and age, you can only do yourself harm by calling yourself an "Internet Marketer." Go for something a little more lively, "E-Business Specialist" perhaps.

    It's a changing industry. I guess one question to ask would be, what makes you qualified?

    Opinions?

    Liam

    P.S. This post could easily be taken the wrong way. I have only positive intentions in writing the post. I'm just trying to spark an interesting discussion. I'm full aware that people have to start somewhere. We've all been there, Including myself.
    I don't care about titles personally.

    Generally, when people ask me what I do, they tend to
    associate what I do to who "I am"...but I always stress
    that what I do is NOT who I am.

    There's nothing wrong with proudly wearing the title of
    an internet marketer because with it comes respect, &
    curiosity about who "you are".

    In the beginning I thought that's what I wanted...

    to be identified by WHAT I do.

    But I learned that as you experience more and perhaps
    have a little success, the title doesn't matter as much to
    you as it did when you first started...

    because in MY case I'm to busy doing than I am telling
    people what I'm "studying".

    Right now I'm creating a product on Postcard Direct Mail
    marketing where I openly tell people I am NOT the most
    successful at it at the moment.

    But I DO love the business and I'm passionate about it to
    the point where someone might consider me an expert in
    the business -

    In fact, I went to a seminar about Real Estate and, while
    the speaker went around the room telling people to intro
    -duce themselves, I told people what I did and ears perk
    up...

    I would openly tell them I wasn't making a full-time income
    doing it yet...and saying that made them want to know
    more...

    it's weird...

    you would think most people would run away from some
    -one who is not yet having success, but honesty, passion,
    and confidence MAKES people want to know even MORE...

    regardless if you're successful now, or not. If they see you
    are committed to something positive, they want in and will
    support you along the way.

    John Chow and his blog is a PERFECT example of honesty
    because here was a guy who was PASSIONATE about inter-
    net marketing, and people followed him from when he was
    making nothing -- and continue following him with financial
    success.

    He's one of the few bloggers who wasn't afraid to document
    his beginnings in a public forum, whereas MOST marketers
    THINK having success is what ATTRACTS success.

    I am living proof it does not.

    It really all is in your "mind" and what YOU want to project
    out to the world.

    So if calling oneself a title makes you FEEL more confident,
    than by all means go for it.
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    • Profile picture of the author bretski
      "Don't tell my mother I'm an Internet Marketer. She thinks I play piano in a whore house."
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  • Profile picture of the author esk
    I'm not an "Internet Marketer". I'm just sellin stuff
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  • Profile picture of the author jimbowman
    I used to tell people I was an internet marketer, but they all assumed that that meant I sell porn, poker and pills.

    So then I just started telling them I'm an internet writer and that satisfies their interest.
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    • Profile picture of the author Hesaidblissfully
      My problem with saying you're an "internet marketer" isn't so much qualifications, but that it's not descriptive.

      If you own a shoe store and you use flyers and handouts and other offline marketing pieces to promote your business, and someone asks you what you do, would it make more sense to say "I'm an offline marketer."?, or to say "I own a shoe store."

      Calling yourself an internet marketer because you sell stuff online is like a shoe store owner calling himself an "offline marketer" because he sells stuff offline.

      Likewise, let's say you're a lawyer, and you have a website that generates leads and customers for your law practice. In fact, let's even say you ONLY generate customers through your website. Are you an "internet marketer" or are you a lawyer? Which one more accurately describes what you do for a living?

      If you publish informaton products and sell them online, are you an internet marketer, or are you an information product publisher?

      I understand that lots of people sell someone else's product or service as an affiliate, but even then, I think saying "I distribute (insert type of product here)." is more accurate than saying you're an internet marketer.

      Of course, context matters as well, and the title you use to present yourself to a potential client might be different from how you describe what you do if you're just making casual small talk with someone at a dinner party, but it makes more sense to me to use terms like "information product publisher" or even "internet marketing consultant", rather than internet marketer, since the latter is so vague as to be almost meaningless.
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      • Profile picture of the author Bozigian
        Hey what do you do? "Im on online marketer"

        Hey what do you do? "I own an online business"

        Which one sounds more pleasurable?
        Then again, everyone is different and can give themselves any title they want.
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        • Profile picture of the author talamoth
          Wow, what a great thread! I hate the term "internet marketer" and was searching Google for a way around this, as I was looking for some references as to how to describe what I do. This thread came up at the top of the Google search. I just joined Warrior a couple of days ago and haven't even posted yet (first post here). I smiled to myself when I saw the Google results because I had this feeling I would be able to find good advice and real feedback from the people here.

          Anyway, you all answered my question to the tee! Plus, I had quite a few laughs with some of your responses. "How many internets have you sold?" ROFL! That was rich!

          Thank you so much for the great feedback and humor. Laughter is food for the heart and soul. I look forward to participating in the Warrior Forum. Have a great day all! :p
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  • Profile picture of the author Traffic Eagle
    I knew someone who bought and sold paintings working from home and he had business cards printed with International Art Dealer under his name. His lack of experience eventually caught him out and I suspect this is applicable to any market.
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  • Profile picture of the author jamjar919
    Originally Posted by LiamElliott View Post

    Many people purchase product after product developed by so-called "Experts" in the field, only to be disappointed by the fact that their ebook(or other material) sound as if it was written by a 14 year old that plays Call of Duty for 8 hours per day.
    Lucky I don't have Call of Duty then
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  • Profile picture of the author rickjh
    Wow. Great discussion. Personally I don't place "internet marketers" very high on the status scale. The cost of entry is pretty low - even when you factor in the purchase of a hundred or so ebooks and a couple of mega courses. Many have been guided by "gurus" in pursuit of quick bucks and who continually give the impression that making money online is easy. They wouldn't be able to sell their products if they didn't hype the crap out of their stuff. So to a very large degree internet marketing is a case of "the dishonest taking advantage of the gullible."

    The use of "internet marketing" to further the business goals of legitimate businesses is a completely different animal. We're not talking about selling cheap ebooks here. We're talking about delivering a service that real businesses are prepared to pay for because it advances their business objectives. How many "internet marketers" are able to do that? Not many I suspect.
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