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Do you agree with this marketing method?

by ebookjl
3 replies
How do you respond or feel about emails from a Marketer that is promoting the next big thing which is very similar to his own product? You have purchased a product or two from the Marketer and you respect his opinion.

Then he is promoting this new product and he says that he has experienced an increase in his business. However, the new product has only been out a couple of days. He or she might have gotten a preview copy and maybe they worked with it. But, they never tell you that.

Is it just marketing to tell someone that you received a benefit when there are no facts to back up the statement? Doesn't it do more harm to your customers if they buy because of your endorsement and the product is a dud or does not work as described? There are ethical questions about conducting business this way. There is a moral issue if you deceive your customers. But there is a money gain if you get your customers to buy. So does the money make it OK?

Also, does anyone know why $47 is the current selling price for all products? If every product sold at 47 dollars were as good as hyped we would be millionaires so quickly. Perhaps that is another story.

I look forward to your input. I would like to say that I will be different as I enter this playing field. But, is being honest, straight forward, and up front a good thing anymore?

Have a great day!
#agree #honesty #marketing #method #selling
  • Profile picture of the author mikeroosa
    I think you know the answer. Many marketers will do anything to hit a nice payday. They will promote something because a friend asked them to or they will promote it because they truly like it. You really have no way of knowing. I guess it all boils down to trust. As you've said, he has given you quality so far and I'm sure the product he's pushing has a money back guarantee.
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  • Profile picture of the author christopher jon
    Well,

    Does Chuck Norris really uses the Total Gym.... Does Paris Hilton really eat her Carl's Jr hamburgers on the hood of a sports car?

    It's nothing new. People promote products all the time that they have never used and have no intent on ever using.

    So, do your own research on a product before you purchase it. Ignore the testimonials and endorsements unless it's someone you trust.
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    • Profile picture of the author ShaneBoyd
      I agree with the first two posts up there. The person you are talking about is an INTERNET MARKETER. It's his/her job to sell you quality products that he/she thinks will help you out. Some are in it for a fast buck, but a lot of them only promote good products they've actually used.

      And yes...you can bet your bottom dollar that Chuck Norris has a "review" copy of the Total Gym and Paris Hilton can get all the burgers she wants from Carl's Jr/Hardees and so on.

      As for the price point...well you'd be better off looking into the DMA for that (direct marketing association). Seven has been a great number for years because 7 gives you the warm and fuzzies. (Lucky number 7 ring a bell?)

      And as for the 40 in 47...well pretty much that's what people are willing to spend without getting pissed off if the product sucks.

      Don't take my word for it though. Spend 4+ years in the direct marketing world like I have and you'll see these patterns to be true.

      Peace,

      Shane
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