Can you REALLY get high caliber content for pennies a word?
I know people SAY they can find such writers, but there is a lot of inferior quality writing out there. It is a big part of the litter (along with "spun" articles) that Google wanted to get rid of with their Feb 28 algorithm change.
People in India, the Philippines or other places may know how to put words on paper, but that is not enough. IM people who buy their writing have no idea about what effective writing looks like, so they accept it.
The fact is, effective IM writing is far more than just words on paper--it involves the proper use of idiomatic language and sales psychology of the culture where the product is being sold.
An Indian writer would be great for people writing for Indian people and a Filipino writer is great for Filipino customers, but I think it is counter-productive to hire an Indian or Filipino to write for the American market, for example.
The reason this is a bad business practice is a simple one. There is a whole field of study called "Cross-Cultural Communication", and virtually all offshore writers, and IM people who buy their stuff, are totally ignorant about that. That ignorance costs IM people who purchase "out of culture" writing millions of dollars in lost sales.
Offshore people may say they understand American culture (as an example), but based on my experience, I doubt it. No... I'm not speaking unkindly about people India or the Philippines in any way. I know for sure that as an American writer I could not write effective articles or others sales materials for an Indian or Philippine audience, and wouldn't even try.
People who are in IM looking to pay "pennies a word" are probably in the wrong business. "Pennies a word" only buys failure. Instead, IMers should be seeking quality writing that results in high conversion rates, and is not just filler. It's not about "cheap," and it's everything about "Return on Investment (ROI)."
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